The solution will be gradually rolled out across 888’s international markets with a view to building on its existing sports betting proposition.
MTS draws on a combination of artificial intelligence-derived pricing algorithms and human expertise to protect and enhance sportsbook operations.
“We are excited that this partnership with Sportradar will enhance our tennis offering for fans around the world,” 888 senior vice president and head of B2C Guy Cohen said. “We are committed to providing continuous improvements for all our players and look forward to a gradual rollout across our international markets.”
Nick Soye, business development manager, Management Trading Services at Sportradar, added: “888sport are an innovative, forward thinking brand, with strong aspirations for exponential global growth.
“It goes without saying that we are truly excited by the prospect of delivering our MTS for tennis with such an established operator in the sports betting market,” Soye continued. “We’re confident our bespoke risk management solution will play an important role in the overall growth of the 888sport brand.”
In September, 888 Holdings reported that profits had doubled in H1 2020, with B2C revenue for the six months to 30 June growing to $361.3m (£282.0m/€308.6m).
Sports betting was the only vertical to post a year-on-year decline in revenue, though this was limited to a 0.9% drop from the previous year.