Marketing & affiliates

Aristocrat partners new Las Vegas NFL franchise

1 minute read
Gaming group Aristocrat Technologies has become an official partner of the NFL’s Las Vegas Raiders and its Allegiant Stadium, the new 65,000-capacity arena in Nevada.

The US-facing gaming machine supplier and digital content provider will have prominent signage throughout Allegiant Stadium year-round, including in-stadium and in-game branding and naming rights to the Owners East Club.

As well as the addition of the Aristocrat Club, which features a premium bar and luxury lounge, it has been suggested the partnership could lead to Raiders-branded slot machines.

Additionally, Aristocrat – part of Sydney-listed Aristocrat Leisure – will serve as the presenting sponsor of the Raiders 50/50 Raffle.

“We are thrilled to welcome the Raiders to Las Vegas and to score an exclusive casino gaming supplier partnership with the team,” said Hector Fernandez, president of Aristocrat Americas.

“Las Vegas is the entertainment capital of the world, and as an exclusive partner to one of the most iconic teams in the NFL, we look forward to providing playful experiences for Raiders fans.”

Aristocrat’s partnership category includes land-based gaming machines and certain digital social casino games. The group already has a suite at the T-Mobile Arena, the home of the NHL’s Vegas Golden Knights.

Read the full story on iGB North America.