Arkansas Scholarship Lottery extends with Camelot
| By iGB Editorial Team
The Arkansas Scholarship Lottery (ASL) has signed a two-year extension to its strategic partnership with lottery technology provider Camelot Lottery Solutions, the B2B arm of the UK National Lottery operator.
The Arkansas Scholarship Lottery (ASL) has signed a two-year extension to its strategic partnership with lottery technology provider Camelot Lottery Solutions, the B2B arm of the UK National Lottery operator.
Under the agreement, Camelot and the ASL will continue to work together to implement the lottery’s commercial plans, with a focus on data-driven insights and business intelligence.
Terms of the extended agreement also state that Camelot will be incentivised to grow net proceeds generated by the ASL.
Since Camelot began working with the ASL in 2015, total lottery sales and net proceeds in Arkansas have increased by more than 25%.
Read the full story on iGB North America.