Aspire Global launches Captaincharity.com

| By contenteditor
Aspire Global has rolled out new casino brand Captaincharity.com in partnership with Good Guys Media.

Aspire Global has rolled out new casino brand Captaincharity.com in partnership with Good Guys Media.

Captaincharity.com will give away 50% of net profits to a range of charities and environmental organisations, with both Aspire and Good Guys Media saying this approach represents a “fresh attitude towards responsible gambling based on total transparency”.

Aspire will power the new brand with its solution, which includes its complete suite of in-house services such as bespoke CRM, multilingual customer support and multi-market licences.

“I’m hugely excited about the potential of this partnership and the unique concept underpinning Captaincharity.com; it’s a one-of-a-kind brand based on an idea that everyone can relate to,” Aspire vice-president sales Jov Spiero said.

“We have very high expectations for the brand, especially considering the experienced team behind it.”

Thomas Smith, chief executive of Good Guys Media added: “Our vision is to involve our players in the decision process of choosing charities to donate to, and to update them regarding the status of their gift and the real-world impact it has had.”

Related article: Aspire Global launches on Nasdaq First North Premier

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