Marketing & affiliates

Atemi enjoys record revenue and NDCs in Q2

2 minutes read

iGaming affiliate marketing specialist Atemi has revealed it was able to achieve a record $13.3m (£10.3m/€11.2m) in revenue in the second quarter, due in part to a significant increase in new depositing customers (NDCs) during the period.

Revenue in the three months through to 30 June was 42% higher than in the same quarter last year, as well as 14% more than the first quarter of this year, when revenue reached $11.7m.

Atemi also saw a year-on-year increase in terms of NDCs, with this rising 72% to 42,500, which represented another new record for the affiliate business.

Reflecting on the quarter, chief operating officer Manuel Berndoerfler said the growth came despite the impact of the novel coronavirus (Covid-19) pandemic, explaining that operators switched their marketing budgets from sports betting to casino due to sports events being postponed and cancelled amid the crisis.

“We have maintained and grown these budgets in Q3, even with the Premier League’s return, which is really positive,” Berndoerfler said. “We understand that we send the highest intent customers of any affiliate partner and ‘casino’ has proven a much better investment opportunity than sports over the past six months.”

Atemi founder Richard Skelhorn added that the business expects sports to return to pre-pandemic levels over the next 12 months – provided a second wave of the virus does not occur.

Skelhorn also said Atemi remains committed to supporting its partners and brands, revealing it plans to spend over $50m marketing on its gaming comparison sites over the coming year. This includes a $19m marketing campaign for its Betcompare brand.

“We look forward to strategically deploying our capital to further support our growth in the 20/21 season and remain hopeful that things return to normal by the end of the year, without seeing a second wave,” Skelhorn said.

“Should that happen, we are perfectly placed to pivot client budgets and any uncertainty plays to Atemi’s strengths being a media buyer as we are able to switch focus from one product to another with short notice.

“Ultimately the next twelve months for Atemi is about being committed to the growth plan but flexible enough to adapt to any headwinds and help our clients invest and grow, pandemic agnostic.”

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