The deal will see BetMGM content integrated into Audacy audio network, which includes radio shows and podcasts.
“Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space,” said BetMGM’s chief revenue officer Matt Prevost.
“In Audacy, we’ve found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today.”
Audacy was previously known as Entercom, but rebranded today. Last year, it acquired sports data and igaming affiliate platform QL Gaming Group (QLGG) in a cash deal worth approximately $32m.