BetRivers becomes betting partner of Indy Eleven soccer team

| By Conor Mulheir
Rush Street Interactive (RSI)-owned online sportsbook and gaming operator, BetRivers, has signed a multi-year agreement with Indiana-based United Soccer League (USL) Championship team, Indy Eleven, to become the team’s official sports betting partner.
Genius scores exclusive rights to Colombian football league DIMAYOR

Features of the partnership include a sleeve logo placement on all of Indy Eleven’s 2021 jerseys, a ‘presenting partner’ night in conjunction with a 2021 home game, sponsorship of the post-game show following all local television broadcasts, signage and digital assets, and sponsorship of the opening segment of the weekly Soccer Saturday radio show.

“Since the legalization of sports betting in Indiana in late 2019, Indy Eleven has been extremely focused on finding a true partner to maximize what has become a pivotal area for growth in all corners of the sports industry,” said Indy Eleven president and chief executive Greg Stremlaw.

“I want to thank BetRivers for the tremendous commitment they have shown to our club. We look forward to working with them in a myriad of ways beginning with the upcoming 2021 season.”

Mattias Stetz, chief operating officer of RSI, added: “BetRivers.com is excited to be an official sports betting partner of Indy Eleven. This partnership combines two organizations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences.”

Read the full story on iGB North America.

Subscribe to the iGaming newsletter