Marketing

BetRivers signs NBA and NFL legends as brand ambassadors

1 minute read
New York Stock Exchange-listed betting and igaming operator Rush Street Interactive (RSI) has signed up former National Football League (NFL) player Jerome Bettis and National Basketball Association (NBA) coaching legend George Karl as ambassadors for its BetRivers brand.

Bettis and Karl will both feature in BetRivers’ ‘Bet with a Winner’ marketing campaign in the US, as well as become exclusive betting endorsers of the igaming brand.

As spokespeople for BetRivers, Bettis and Karl take part in promotions and events on the operator’s platforms, including social media, digital and traditional media.

During his NFL playing career, Bettis played for the Los Angles Rams – later the St Louis Rams – and the Pittsburgh Steelers, winning the Super Bowl with the latter in 2006 shortly before his retirement from playing.

Running back Bettis clocked over 13,600 rushing yards as a professional player, as well as 91 rushing touchdowns and three receiving touchdowns.

Read the full story on iGB North America.

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