Marketing

Betway scores new partnership with Cleveland Cavaliers

| By Robert Fletcher
Online gambling operator Betway has entered into a multi-year partnership with National Basketball Association (NBA) franchise the Cleveland Cavaliers.

Under the agreement, Betway branding will appear on broadcast-visible signage during Cavaliers home games at the Rocket Mortgage Fieldhouse, as well as on out-of-bounds space on the court surface.

The operator will also have a presence on the team’s official digital and social channels and serve as the presenting partner of the CavsHQ magazine style TV programme on Fox Sports Ohio.

In addition, Betway will be a supporting partner of the Cleveland Wheelchair Cavaliers.

“We are honoured to enter into a partnership deal with the Cleveland Cavaliers,” Betway chief executive Anthony Werkman said. “The Cavs have proved to be one of the most consistent and exciting teams in the NBA in recent years and we’re looking forward to seeing the Betway brand associated with them.”

Read the full story on iGB North America.

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