{"id":244659,"date":"2024-02-19T16:36:00","date_gmt":"2024-02-19T16:36:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/?p=244659"},"modified":"2024-12-10T18:10:02","modified_gmt":"2024-12-10T18:10:02","slug":"proibicao-de-anuncios-de-apostas-esportivas-com-celebridades-no-brasil-sera-considerada","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/proibicao-de-anuncios-de-apostas-esportivas-com-celebridades-no-brasil-sera-considerada\/","title":{"rendered":"Proibi\u00e7\u00e3o de an\u00fancios de apostas esportivas com celebridades no Brasil ser\u00e1 considerada"},"content":{"rendered":"\n

Espera-se que o Brasil finalmente tenha um mercado de apostas esportivas regulamentado em 2024. Isso ocorreu ap\u00f3s a c\u00e2mara dos deputados do Brasil votar pela aprova\u00e7\u00e3o do Projeto de Lei 3.626\/2023<\/a> em dezembro. Houve muitos altos e baixos, e o tema da publicidade ainda est\u00e1 se mostrando pol\u00eamico no pa\u00eds.<\/p>\n\n\n\n

O Projeto de Lei 3.405\/2023 busca proibir o uso de celebridades na publicidade de apostas esportivas, com o Senador Eduardo Gir\u00e3o, que \u00e9 um cr\u00edtico hist\u00f3rico do jogo no Brasil<\/a>, apresentando emendas que proibiriam qualquer pessoa considerada influente de se envolver na comercializa\u00e7\u00e3o de jogos de azar.<\/p>\n\n\n\n

Na vis\u00e3o de Gir\u00e3o, o Projeto de Lei 3.405\/2023 protegeria os cidad\u00e3os brasileiros dos riscos dos danos causados pelo jogo, tanto emocionais quanto financeiros.<\/p>\n\n\n\n

Proibi\u00e7\u00f5es semelhantes de publicidade no mundo<\/strong><\/h2>\n\n\n
\n
\"Publicidade<\/a>
A publicidade de apostas esportivas est\u00e1 sendo cada vez mais criticada<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Em agosto de 2023, a Comiss\u00e3o de \u00c1lcool e Jogos de Ont\u00e1rio anunciou uma proibi\u00e7\u00e3o de atletas e celebridades<\/a> nas campanhas de marketing. A lei dever\u00e1 entrar em vigor ainda neste m\u00eas.<\/p>\n\n\n\n

O regulador de jogos franc\u00eas, l’Autorit\u00e9 Nationale des Jeux (ANJ), implementou uma proibi\u00e7\u00e3o que pro\u00edbe o uso de atletas<\/a> nas comunica\u00e7\u00f5es de jogos de azar.<\/p>\n\n\n\n

Outros pa\u00edses adotaram leis ainda mais r\u00edgidas. Por exemplo, a B\u00e9lgica introduziu uma proibi\u00e7\u00e3o quase total da publicidade de jogos de azar<\/a>, enquanto os Pa\u00edses Baixos proibiram toda publicidade n\u00e3o segmentada<\/a>, permitindo marketing segmentado apenas em alguns contextos.<\/p>\n\n\n\n

Outros pa\u00edses europeus, como Alemanha e It\u00e1lia, tamb\u00e9m possuem regras extremamente rigorosas sobre publicidade de apostas esportivas<\/a>. Operadores em ambos os pa\u00edses est\u00e3o pressionando para que essas restri\u00e7\u00f5es rigorosas sejam amenizadas no futuro.<\/p>\n\n\n\n

Pr\u00f3ximos passos na jornada das apostas no Brasil<\/strong><\/h2>\n\n\n
\n
\"Apostas<\/a>
A regulamenta\u00e7\u00e3o das apostas no Brasil foi finalmente aprovada em dezembro<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

A trajet\u00f3ria do Brasil para as apostas regulamentadas definitivamente n\u00e3o foi simples, com muitas reviravoltas ao longo do caminho.<\/p>\n\n\n\n

Finalmente, parece que o lan\u00e7amento do mercado ocorrer\u00e1 nas etapas finais de 2024. Os pr\u00f3ximos passos incluem a publica\u00e7\u00e3o das diretrizes regulamentares para os operadores pelo Minist\u00e9rio da Fazenda.<\/p>\n\n\n\n

No total, relat\u00f3rios sugerem que mais de 130 empresas est\u00e3o interessadas em se candidatar a uma licen\u00e7a.<\/p>\n\n\n\n

Neil Montgomery, fundador e s\u00f3cio-gerente do escrit\u00f3rio de advocacia brasileiro Montgomery & Associados, explica o que veremos.<\/p>\n\n\n\n

\u0093Dada a necessidade do Minist\u00e9rio da Fazenda emitir uma s\u00e9rie de normas administrativas (chamadas de Portarias, em portugu\u00eas) regulamentando ainda mais os diferentes t\u00f3picos abordados pelo Projeto de Lei, sendo as mesmas tamb\u00e9m submetidas a consulta p\u00fablica antes de se tornarem efetivas, \u00e9 mais prov\u00e1vel que o Brasil veja um mercado regulamentado operando na segunda metade de 2024\u0094, diz Montgomery.<\/p>\n\n\n\n

\u0093Isso deve dar tempo suficiente para que os operadores que ainda n\u00e3o se estabeleceram no Brasil possam criar suas pr\u00f3prias estruturas (e selecionar seus parceiros brasileiros, se necess\u00e1rio).\u0094<\/p>\n\n\n\n

\u0093Eles dever\u00e3o apresentar seus pedidos de licen\u00e7a federal (com aqueles que j\u00e1 enviaram suas manifesta\u00e7\u00f5es de interesse ao Minist\u00e9rio da Fazenda sob a Portaria n\u00ba 1.330\/2023 supostamente se beneficiando de uma an\u00e1lise mais r\u00e1pida de seus pedidos).\u0094<\/p>\n\n\n\n

\u0093Eles tamb\u00e9m precisar\u00e3o atender a todos os outros requisitos legais e regulamentares (como pagar a cara taxa de licen\u00e7a de R$30 milh\u00f5es e contratar os membros necess\u00e1rios da equipe para os cargos-chave previstos pela nova legisla\u00e7\u00e3o).\u0094<\/p>\n","protected":false},"excerpt":{"rendered":"Uma poss\u00edvel proibi\u00e7\u00e3o no Brasil do uso de celebridades em publicidade de apostas est\u00e1 pronta para ser inclu\u00edda na agenda do Senado em 2024.","protected":false},"author":49,"featured_media":388843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,11365,11362,45,43,46,11368,65],"tags":[],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,172,163,195,210,180,191],"theme":[],"class_list":["post-244659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-juridico","category-juridico-conformidade","category-marketing","category-marketing-afiliados","category-regulacao-de-marketing","category-regulamentacao","category-regulamentacao-de-apostas-esportivas","content_type-noticias","region-brasil","region-central-and-eastern-europe","region-europe","region-greece","region-latam","region-romania","region-southern-europe","pmpro-has-access"],"acf":[],"yoast_head":"\nProibi\u00e7\u00e3o de an\u00fancios de apostas esportivas com celebridades no Brasil ser\u00e1 considerada - 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