{"id":392295,"date":"2023-05-04T09:48:00","date_gmt":"2023-05-04T09:48:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=392295"},"modified":"2024-12-11T18:23:25","modified_gmt":"2024-12-11T18:23:25","slug":"arriscar-nos-esports","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/esportes-eletronicos\/arriscar-nos-esports\/","title":{"rendered":"Arriscar nos esports"},"content":{"rendered":"\n

Como CEO da Unikrn e diretor executivo de esports da Entain, Dellario tem estado muito ocupado nos \u00faltimos meses.<\/p>\n\n\n\n

A Entain relan\u00e7ou a Unikrn<\/a> em dezembro do ano passado, ap\u00f3s a sua aquisi\u00e7\u00e3o da operadora de esports<\/a> em outubro de 2021.<\/p>\n\n\n\n

O relan\u00e7amento consistiu em levar a Unikrn para o Brasil e o Canad\u00e1 (exceto Ont\u00e1rio), com o objetivo de entrar nos EUA mais cedo do que tarde.<\/p>\n\n\n\n

Para Dellario, a Unikrn tem tudo o que \u00e9 necess\u00e1rio para ser um sucesso em mercados regulados, al\u00e9m de um pouco mais.<\/p>\n\n\n\n

\u0093Temos uma das ofertas mais expansivas de mercados e recursos para apostas em esports globalmente\u0094, diz Dellario. \u0093Tamb\u00e9m temos um sportsbook tradicional completo que fica ao lado dos esports.\u0094<\/p>\n\n\n\n

O produto n\u00e3o para por a\u00ed. Dellario observa outras op\u00e7\u00f5es que a empresa oferece aos f\u00e3s de esports e jogadores: produtos de apostas baseados em habilidade, esports virtuais, cassino ao vivo e mais.<\/p>\n\n\n\n

Focando na nova gera\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n

O p\u00fablico principal da Unikrn, diz Dellario, \u00e9 o demogr\u00e1fico \u0093p\u00f3s-universit\u00e1rio, da Gera\u00e7\u00e3o Z\u0094.<\/p>\n\n\n\n

Esses jogadores \u0093s\u00e3o muito nativos digitais\u0094, diz ele. \u0093Eles est\u00e3o acostumados com experi\u00eancias simplificadas e inclusivas. Cresceram com as redes sociais. Existe uma base de clientes significativa por a\u00ed.<\/p>\n\n\n\n

\u0093Eles gostam de esports como uma forma de entretenimento e querem adicionar a nossa<\/em> forma de entretenimento a esse fandom. Eles provavelmente ir\u00e3o se juntar a n\u00f3s se quiserem come\u00e7ar a apostar, porque somos um dos \u00fanicos operadores de apostas focados em esports e videogames.\u0094<\/p>\n\n\n\n

Dellario observa que a Unikrn s\u00f3 est\u00e1 ativa em mercados onde pode obter licen\u00e7a.<\/p>\n\n\n\n

\u0093Como parte do grupo Entain, n\u00e3o temos ambi\u00e7\u00f5es de operar em territ\u00f3rios cinzentos ou ilegais,\u0094 diz ele.<\/p>\n\n\n\n

Essa ideologia alimenta um objetivo maior na Unikrn: participar de forma significativa no ecossistema de esports.<\/p>\n\n\n

\n
\"esports\"
Justin Dellario, CEO da Unikrn<\/figcaption><\/figure>\n<\/div>\n\n\n

\u0093Pensamos em como administrar um neg\u00f3cio de sucesso e oferecer aos clientes uma oferta emocionante, claro,\u0094 diz Dellario. \u0093Mas tamb\u00e9m nos perguntamos como podemos participar da sa\u00fade e sustentabilidade dos esports de forma geral.\u0094<\/p>\n\n\n\n

Isso se traduz em parcerias com publishers de jogos, jogadores, times, anunciantes e outros stakeholders.<\/p>\n\n\n\n

Onde esports e apostas se cruzam<\/strong><\/h2>\n\n\n\n

As pessoas gostam de esports pela mesma raz\u00e3o que gostam de esportes tradicionais.<\/p>\n\n\n\n

Dellario v\u00ea o apelo por si mesmo, citando todos os aspectos emocionantes do espa\u00e7o: \u0093O fandom pelos jogadores, o fandom pelos times, o fandom pela competi\u00e7\u00e3o em si, sintonizando para ver quem \u00e9 o melhor do mundo em algo.<\/p>\n\n\n\n

\u0093Fandoms \u00e0s vezes existem dentro da sua casa entre voc\u00ea e seus amigos. E consumir essa forma de entretenimento tem o potencial de ser mais emocionante, mais divertido.<\/p>\n\n\n\n

“Imagine assistir a uma partida de futebol e colocar algumas moedas no seu time. \u00c9 o mesmo impulso para os apostadores de esports.”<\/p>\n\n\n\n

Em outras palavras, os esports s\u00e3o principalmente diferentes dos esportes tradicionais no fato de serem novos. Eles n\u00e3o t\u00eam a mesma durabilidade estabelecida do futebol, basquete e os grandes geradores de dinheiro globais.<\/p>\n\n\n\n

Outro ponto-chave que Dellario aborda \u00e9 a idade do p\u00fablico. \u0093Voc\u00ea tem que considerar que uma grande parte do p\u00fablico \u00e9 menor de idade. N\u00f3s s\u00f3 queremos falar com o p\u00fablico adulto. Mesmo assim, as paix\u00f5es s\u00e3o muito semelhantes entre os esportes e os esports.\u0094<\/p>\n\n\n\n

Depois vem a quest\u00e3o dos mercados. Os EUA deram um passo significativo com as apostas esportivas, mas ainda est\u00e3o atr\u00e1s no que diz respeito aos esports. Outros mercados globais est\u00e3o \u00e0 frente da curva, por assim dizer.<\/p>\n\n\n\n

\u0093Na Austr\u00e1lia, voc\u00ea tem um p\u00fablico de apostas significativamente engajado em tudo,\u0094 diz Dellario.<\/p>\n\n\n\n

\u0093As apostas em esports s\u00e3o bastante grandes no Brasil,\u0094 ele continua. \u0093E no Canad\u00e1, um lugar onde atualmente operamos.\u0094<\/p>\n\n\n\n

Quanto ao engajamento de novos mercados, Dellario diz que \u00e9 um jogo de espera. \u0093Temos que nos conformar aos padr\u00f5es de prote\u00e7\u00e3o ao consumidor e regulamenta\u00e7\u00f5es. Tamb\u00e9m precisamos educar nosso p\u00fablico. \u00c9 um desafio \u00fanico.\u0094<\/p>\n\n\n\n

O que \u00e9 popular?<\/strong><\/h2>\n\n\n\n

\u0093Counter-Strike: Global Offensive, League of Legends e Dota 2 s\u00e3o alguns dos maiores jogos para apostas,\u0094 diz Dellario. \u0093Isso tamb\u00e9m acontece de corresponder com o fato de serem alguns dos esports mais assistidos no mundo.\u0094<\/p>\n\n\n\n

Operar um jogo como servi\u00e7o normalmente se traduz em mais durabilidade no espa\u00e7o. Dellario cita League of Legends e Dota 2 como exemplos. \u0093Eles est\u00e3o por a\u00ed h\u00e1 muito tempo e provavelmente estar\u00e3o por a\u00ed para sempre.\u0094<\/p>\n\n\n\n

Novos jogos surgem de tempos em tempos.<\/p>\n\n\n\n

\u0093Os jogos regularmente atingem picos de popularidade no lan\u00e7amento,\u0094 diz Dellario. \u0093Ou logo ap\u00f3s o lan\u00e7amento de novo conte\u00fado. Eles ganham audi\u00eancia no Twitch ou YouTube. As tend\u00eancias de apostas tendem a refletir esses picos e vales.\u0094<\/p>\n\n\n\n

Rainbow Six Siege e Valorant tiveram sucesso recente gra\u00e7as a um fluxo constante de jogos inovadores de tiro em primeira pessoa. \u0093Naturalmente, esses tipos de jogos tamb\u00e9m aumentam nas apostas.\u0094<\/p>\n\n\n\n

A oportunidade nos EUA<\/strong><\/h2>\n\n\n\n

Dellario diz que h\u00e1 um mercado para apostas em esports nos EUA. \u0093Os videogames tendem a ter um dos melhores crescimentos e a melhor constru\u00e7\u00e3o e manuten\u00e7\u00e3o de suas comunidades nos EUA.\u0094<\/p>\n\n\n\n

A regulamenta\u00e7\u00e3o estado por estado torna as coisas complicadas, no entanto.<\/p>\n\n\n\n

\u0093Acho que precisamos ver mais aceita\u00e7\u00e3o e tamb\u00e9m uma defini\u00e7\u00e3o de como os esports ser\u00e3o regulamentados em v\u00e1rios estados,\u0094 diz Dellario. \u0093H\u00e1 uma defini\u00e7\u00e3o inconsistente sobre o que \u00e9 permitido e o que n\u00e3o \u00e9. Alguns estados simplesmente classificam os esports como um esporte, est\u00e1 tudo bem. Outros estados simplesmente ignoram os esports.\u0094<\/p>\n\n\n\n

Ignorar os esports na legisla\u00e7\u00e3o pode gerar mais problemas. Os esports se encaixam no guarda-chuva dos esportes? Contam como algo diferente? Essas inconsist\u00eancias tornam os EUA um desafio \u00fanico.<\/p>\n\n\n\n

Existem tamb\u00e9m op\u00e7\u00f5es de mercado cinza. \u0093Alguns clientes podem n\u00e3o saber que est\u00e3o usando um produto que n\u00e3o \u00e9 necessariamente legal ou ilegal,\u0094 continua Dellario.<\/p>\n\n\n\n

Para tornar os EUA um mercado vi\u00e1vel para apostas em esports, Dellario diz que levar\u00e1 tempo. \u0093Precisamos acertar,\u0094 diz ele, referindo-se n\u00e3o apenas \u00e0s apostas em esports, mas ao ecossistema maior de esports.<\/p>\n\n\n\n

O futuro da Unikrn<\/strong><\/h2>\n\n\n\n

Nos pr\u00f3ximos anos, a Unikrn tem seus olhos voltados para novos mercados. \u0093Mas s\u00f3 quando tivermos a confian\u00e7a de que podemos operar localmente, de maneira sustent\u00e1vel, de forma segura para os clientes,\u0094 diz Dellario.<\/p>\n\n\n\n

\u0093Tamb\u00e9m estamos visando participar de forma significativa no ecossistema de esports, formando as parcerias certas e criando a melhor oferta poss\u00edvel para o cliente.\u0094<\/p>\n\n\n\n

Al\u00e9m disso, a Unikrn busca atualizar seu produto e aprender com seus clientes. \u0093Estamos tentando engajar com nossos usu\u00e1rios e ver o que lhes oferece valor a longo prazo,\u0094 diz Dellario.<\/p>\n\n\n\n

Com o espa\u00e7o de esports em ascens\u00e3o, a Unikrn parece bem posicionada para aproveitar essa oportunidade.<\/p>\n","protected":false},"excerpt":{"rendered":"Cole Rush fala com Justin Dellario, CEO da operadora de esportes eletr\u00f4nicos Unikrn, sobre o envolvimento de seu p\u00fablico principal, a interse\u00e7\u00e3o entre esportes eletr\u00f4nicos e apostas e os desafios de entrar no mercado dos EUA.","protected":false},"author":49,"featured_media":388662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[11410,14,16],"tags":[3042],"company_relation":[],"content_series":[],"content_type":[98,100],"region":[215],"theme":[],"class_list":["post-392295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-em-esports","category-esportes-eletronicos","category-regulacao-de-esports","tag-unikrn","content_type-em-profundidade","content_type-entrevistas","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"\nArriscar nos esports - 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