{"id":392385,"date":"2023-06-12T10:17:00","date_gmt":"2023-06-12T10:17:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=392385"},"modified":"2024-12-10T18:09:52","modified_gmt":"2024-12-10T18:09:52","slug":"oportunidade-na-america-latina-entra-em-foco-para-codere-online","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/jogos\/oportunidade-na-america-latina-entra-em-foco-para-codere-online\/","title":{"rendered":"Oportunidade na Am\u00e9rica Latina entra em foco para Codere Online"},"content":{"rendered":"

Em meio \u00e0 reestrutura\u00e7\u00e3o radical enfrentada pela Codere em 2021, seu neg\u00f3cio digital se preparava para uma vida como entidade separada. Uma combina\u00e7\u00e3o com a empresa de aquisi\u00e7\u00e3o com prop\u00f3sito espec\u00edfico (SPAC) DD3 Acquisition Corp<\/a> levou a uma listagem na Nasdaq e a um novo futuro como opera\u00e7\u00e3o independente.<\/p>

Como uma entidade voltada para o mercado regulado de igaming na Am\u00e9rica Latina, as op\u00e7\u00f5es da Codere Online eram limitadas. <\/p>

Al\u00e9m da Col\u00f4mbia, onde enfrenta forte concorr\u00eancia, as perspectivas eram escassas. As esperan\u00e7as de regulamenta\u00e7\u00e3o das apostas esportivas no Brasil estavam diminuindo, o modelo de prov\u00edncia por prov\u00edncia da Argentina avan\u00e7ava lentamente, enquanto Peru<\/a> e Chile estavam mais falando do que agindo em seus planos de regulamenta\u00e7\u00e3o.\u00a0<\/p>

Agora, o cen\u00e1rio \u00e9 bem diferente. O Brasil pode adicionar o igaming \u00e0s apostas esportivas online<\/a>, enquanto a regulamenta\u00e7\u00e3o tanto no Peru quanto no Chile est\u00e1 se aproximando.\u00a0<\/p>

Investimento inicial protege a Codere Online da proibi\u00e7\u00e3o de an\u00fancios na Espanha<\/strong><\/h2>
\"Codere
Aviv Sher, CEO da Codere Online<\/figcaption><\/figure> <\/div>

Isso deixou a Espanha e o M\u00e9xico como mercados-chave. Isso colocou a operadora diante de opera\u00e7\u00f5es em um mercado europeu onde restri\u00e7\u00f5es equivalentes a uma proibi\u00e7\u00e3o de publicidade restringiam sua for\u00e7a de marketing. <\/p>

No entanto, o CEO Aviv Sher argumenta que a atividade anterior da Codere Online na Espanha proporcionou uma vantagem inicial. \u0093J\u00e1 oper\u00e1vamos l\u00e1 h\u00e1 cinco anos, investindo fortemente antes da proibi\u00e7\u00e3o de publicidade\u0094, ele explica. \u0093Embora a proibi\u00e7\u00e3o de publicidade tenha afastado empresas m\u00e9dias e pequenas do mercado, acho que nos posicionamos com sucesso para obter a fatia de mercado que precisamos para entrar nessa nova era regulat\u00f3ria.”<\/p>

A Codere Online investiu muito na constru\u00e7\u00e3o da marca, patrocinando o Real Madrid, o que significa que pode manter a participa\u00e7\u00e3o de mercado e reter os jogadores adquiridos durante os anos de investimento, diz Sher. Mesmo hoje ele acredita que o acordo com o Madrid contribui para o reconhecimento da marca Codere. <\/p>

A opera\u00e7\u00e3o de varejo da Codere na Espanha significa que a marca permanece vis\u00edvel nas ruas, refor\u00e7ando ainda mais o reconhecimento da marca. \u0093Na Espanha, nos sentimos confort\u00e1veis\u0094, diz Sher. <\/p>

Impulso crescendo no M\u00e9xico<\/strong><\/h2>

T\u00e3o confort\u00e1vel que a Codere Online est\u00e1 desviando investimentos para o M\u00e9xico. \u00c9 um mercado \u0093mais jovem\u0094 para a operadora, aponta Sher, mas onde est\u00e1 desfrutando de um r\u00e1pido retorno sobre o investimento. O pa\u00eds at\u00e9 superou a Espanha como seu maior territ\u00f3rio individual, com \u008021,0 milh\u00f5es de receita representando 49% do total do grupo no terceiro trimestre.<\/p>

\u0093Estamos focados no M\u00e9xico e movendo recursos para aumentar nossa exposi\u00e7\u00e3o e competir com nossos principais rivais\u0094, diz Sher.<\/p>

Ele tra\u00e7a paralelos com a Espanha, argumentando que o investimento inicial da Codere Online veio antes que grandes operadoras come\u00e7assem a circular. \u0093Muitas grandes empresas\u0094 est\u00e3o planejando lan\u00e7amentos no M\u00e9xico no pr\u00f3ximo ano, aumentando os pre\u00e7os da m\u00eddia e as barreiras de entrada para novos concorrentes. <\/p> ","protected":false},"excerpt":{"rendered":"A Codere Online saiu sozinha em 2021, tornando-se a primeira operadora de iGaming voltada para a Am\u00e9rica Latina a ser listada na bolsa de valores dos EUA. \u00c0 medida que uma onda de regulamenta\u00e7\u00e3o varre o continente, como \u00e9 que o novo CEO, Aviv Sher, se prepara para tirar vantagem?","protected":false},"author":49,"featured_media":388810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[11359,11362,11368,11378],"tags":[934,2874],"company_relation":[],"content_series":[],"content_type":[98,100],"region":[215],"theme":[],"class_list":["post-392385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jogos","category-juridico-conformidade","category-regulamentacao","category-regulamentacao-de-jogos","tag-codere","tag-codere-online","content_type-em-profundidade","content_type-entrevistas","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"\nOportunidade na Am\u00e9rica Latina entra em foco para Codere Online - 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