{"id":392433,"date":"2024-04-16T16:05:00","date_gmt":"2024-04-16T16:05:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=392433"},"modified":"2024-12-10T18:10:19","modified_gmt":"2024-12-10T18:10:19","slug":"anuncios-de-apostas-esportivas-no-brasil-sujeitos-as-regulamentacoes-do-ministerio-da-fazenda","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/juridico-conformidade\/anuncios-de-apostas-esportivas-no-brasil-sujeitos-as-regulamentacoes-do-ministerio-da-fazenda\/","title":{"rendered":"An\u00fancios de apostas esportivas no Brasil sujeitos \u00e0s regulamenta\u00e7\u00f5es do Minist\u00e9rio da Fazenda"},"content":{"rendered":"\n

A edi\u00e7\u00e3o de 2024 do Regulamento Geral de Competi\u00e7\u00f5es da Confedera\u00e7\u00e3o Brasileira de Futebol (CBF) define regras para an\u00fancios de apostas esportivas em cinco se\u00e7\u00f5es do artigo 114. O regulamento inclui 143 artigos no total.<\/p>\n\n\n\n

A Lei 14.790, tamb\u00e9m conhecida como Projeto de Lei 3.626, \u00e9 a legisla\u00e7\u00e3o que legalizou o igaming e as apostas esportivas no Brasil<\/a>. Este projeto foi sancionado em dezembro do ano passado, e os esfor\u00e7os para regulamentar completamente o mercado t\u00eam ocorrido desde ent\u00e3o.<\/p>\n\n\n\n

De acordo com os novos regulamentos da CBF, qualquer an\u00fancio de operadores de apostas esportivas \u0096 incluindo os exibidos nas camisas das equipes participantes da Copa do Mundo \u0096 deve seguir as diretrizes estabelecidas pela Lei 14.790 e pelo Minist\u00e9rio da Fazenda.<\/p>\n\n\n\n

Quais s\u00e3o as regras de publicidade?<\/h2>\n\n\n\n

Na semana passada, o Minist\u00e9rio da Fazenda forneceu o cronograma para a implementa\u00e7\u00e3o das medidas da Lei 3.626<\/a>. O minist\u00e9rio tamb\u00e9m estabeleceu a Pol\u00edtica Regulat\u00f3ria da Secretaria de Pr\u00eamios e Apostas (SPA) como reguladora.<\/p>\n\n\n\n

O cronograma delineou quatro etapas para implementa\u00e7\u00e3o. O processo de monitoramento dos an\u00fancios de jogos de azar ser\u00e1 confirmado e implementado na terceira etapa, que se concluir\u00e1 no final de junho.<\/p>\n\n\n\n

O Projeto de Lei 3.626 pro\u00edbe operadores ilegais de publicarem an\u00fancios de apostas. Tamb\u00e9m pro\u00edbe qualquer operador de exibir alega\u00e7\u00f5es infundadas sobre a probabilidade de ganhar. Os an\u00fancios n\u00e3o devem promover as apostas como um passatempo socialmente aprovado ou sugerir que o jogo pode resolver problemas financeiros.<\/p>\n\n\n\n

Al\u00e9m disso, a publicidade n\u00e3o pode incluir declara\u00e7\u00f5es de celebridades ou figuras p\u00fablicas aprovando o jogo. Em fevereiro, foi confirmada a proibi\u00e7\u00e3o de celebridades aparecerem em an\u00fancios de apostas esportivas<\/a>, que seria debatida no Senado do Brasil.<\/p>\n\n\n\n

Novas regras da CBF promovem integridade<\/h2>\n\n\n\n

Segundo os novos Regulamentos Gerais de Competi\u00e7\u00f5es, apenas operadores licenciados ter\u00e3o permiss\u00e3o para exibir an\u00fancios de apostas esportivas nas competi\u00e7\u00f5es organizadas pela CBF.<\/p>\n\n\n\n

Se os operadores de apostas esportivas desejarem exibir an\u00fancios durante as competi\u00e7\u00f5es organizadas pela CBF, dever\u00e3o fornecer uma declara\u00e7\u00e3o de n\u00e3o envolvimento com qualquer comportamento relacionado \u00e0 manipula\u00e7\u00e3o de partidas. Essa declara\u00e7\u00e3o precisa cobrir o operador e seus empregados.<\/p>\n\n\n\n

A CBF ter\u00e1 o poder de proibir an\u00fancios de operadores que n\u00e3o estejam alinhados com suas pol\u00edticas. Isso tamb\u00e9m se aplica se o operador for suspeito de participar de comportamentos relacionados \u00e0 manipula\u00e7\u00e3o de partidas.<\/p>\n\n\n\n

Se um clube exibir an\u00fancios de apostas esportivas em viola\u00e7\u00e3o a essas regras, o clube estar\u00e1 sujeito a uma multa.<\/p>\n\n\n\n

Brasil \u00e0 beira da regulamenta\u00e7\u00e3o<\/h2>\n\n\n\n

A primeira etapa do cronograma de regulamenta\u00e7\u00e3o do minist\u00e9rio j\u00e1 come\u00e7ou e ir\u00e1 at\u00e9 o final de abril. Esta etapa ver\u00e1 a publica\u00e7\u00e3o de regulamentos sobre os requisitos t\u00e9cnicos, de pagamento e de seguran\u00e7a que os operadores licenciados devem seguir.<\/p>\n\n\n\n

A segunda etapa vai at\u00e9 o final de maio. A SPA publicar\u00e1 suas regras de combate \u00e0 lavagem de dinheiro e ao financiamento do terrorismo nesse per\u00edodo, juntamente com regras sobre a prolifera\u00e7\u00e3o de armas de destrui\u00e7\u00e3o em massa e fraudes.<\/p>\n\n\n\n

A quarta etapa diz respeito \u00e0 aloca\u00e7\u00e3o de contribui\u00e7\u00f5es da ind\u00fastria para causas socialmente respons\u00e1veis. Esta etapa vai at\u00e9 o final de julho. Se o cronograma proposto for cumprido, o mercado de igaming e apostas esportivas do Brasil ser\u00e1 totalmente regulamentado at\u00e9 essa fase.<\/p>\n\n\n\n

A jornada at\u00e9 este ponto tem sido longa e sinuosa, com o Projeto de Lei 3.626 enfrentando v\u00e1rios obst\u00e1culos ao longo do caminho. Embora tenha sido aprovado no plen\u00e1rio do Senado<\/a> e na C\u00e2mara dos Deputados<\/a>, o igaming foi temporariamente removido do projeto e a vota\u00e7\u00e3o final foi adiada v\u00e1rias vezes<\/a>.<\/p>\n\n\n\n

No entanto, um al\u00edvio veio na decis\u00e3o de reduzir a controversa<\/a> taxa de 18%<\/a> para 12%<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Os an\u00fancios de apostas esportivas no Brasil estar\u00e3o sujeitos ao cumprimento do Minist\u00e9rio da Fazenda e da Lei 14.790\/23, de acordo com as novas regulamenta\u00e7\u00f5es esportivas.","protected":false},"author":49,"featured_media":388499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[11362,11368],"tags":[],"company_relation":[],"content_series":[],"content_type":[102],"region":[215],"theme":[],"class_list":["post-392433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-juridico-conformidade","category-regulamentacao","content_type-noticias","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"\nAn\u00fancios de apostas esportivas no Brasil sujeitos \u00e0s regulamenta\u00e7\u00f5es do Minist\u00e9rio da Fazenda - 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