{"id":392463,"date":"2024-05-21T10:24:00","date_gmt":"2024-05-21T10:24:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=392463"},"modified":"2024-12-10T18:10:33","modified_gmt":"2024-12-10T18:10:33","slug":"altos-custos-regulatorios-impulsionam-potencial-para-boom-de-ma-no-brasil","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/apostas-esportivas\/altos-custos-regulatorios-impulsionam-potencial-para-boom-de-ma-no-brasil\/","title":{"rendered":"Altos custos regulat\u00f3rios impulsionam potencial para “boom” de M&A no Brasil"},"content":{"rendered":"\n

O Brasil aprovou o Projeto de Lei 3.626\/2023<\/a> para regulamentar apostas esportivas e igaming em 21 de dezembro. O presidente Luiz In\u00e1cio Lula da Silva sancionou o projeto de lei<\/a> no final do mesmo m\u00eas.<\/p>\n\n\n\n

O pa\u00eds est\u00e1 atualmente no processo de implementa\u00e7\u00e3o de suas regulamenta\u00e7\u00f5es<\/a>. As taxas de licen\u00e7a devem custar BRL30 milh\u00f5es (\u00a34,6m\/\u00805,4m\/$5,9m)<\/a> para at\u00e9 tr\u00eas marcas.<\/p>\n\n\n\n

A Portaria Normativa n\u00ba 722 definiu regulamenta\u00e7\u00f5es<\/a> sobre os requisitos tecnol\u00f3gicos e de seguran\u00e7a dos sistemas de apostas. Os operadores devem obter a certifica\u00e7\u00e3o de seus sistemas por entidades de acredita\u00e7\u00e3o reconhecidas pelo Minist\u00e9rio da Fazenda. Eles tamb\u00e9m devem manter seus sistemas constantemente atualizados para permanecerem em conformidade.<\/p>\n\n\n\n

Com custos operacionais esperados para serem altos, empresas menores podem enfrentar obst\u00e1culos para operar no Brasil.<\/p>\n\n\n\n

Patterson \u00e9 economista e s\u00f3cio da Redirection International<\/a>, que \u00e9 especializada em M&A e possui uma equipe trabalhando no Brasil. Seus coment\u00e1rios foram feitos em rela\u00e7\u00e3o a um novo estudo sobre o mercado de apostas esportivas brasileiro, divulgado hoje (21 de maio).<\/p>\n\n\n\n

Patterson acredita que os custos elevados podem ser um fator-chave no aumento das atividades de M&A no pa\u00eds.<\/p>\n\n\n\n

\u0093Vemos um grande potencial para um boom de M&A no setor de apostas esportivas, um universo onde as paix\u00f5es brasileiras por esportes e tecnologia se combinam\u0094, disse Patterson.<\/p>\n\n\n\n

\u0093A tend\u00eancia para atividades de M&A \u00e9 impulsionada em parte pelos altos custos regulat\u00f3rios associados ao processo de licenciamento, incluindo taxas de autoriza\u00e7\u00e3o que podem chegar a BRL30 milh\u00f5es (US$6 milh\u00f5es), certifica\u00e7\u00f5es t\u00e9cnicas e obriga\u00e7\u00f5es tribut\u00e1rias. Coletivamente, esses fatores representam um desafio significativo para a sustentabilidade econ\u00f4mica de pequenos operadores de apostas.\u0094<\/p>\n\n\n\n

Atividade de M&A em ascens\u00e3o<\/strong><\/h2>\n\n\n\n

Em prepara\u00e7\u00e3o para a regulamenta\u00e7\u00e3o do mercado, os operadores est\u00e3o disputando uma posi\u00e7\u00e3o no mercado brasileiro.<\/p>\n\n\n\n

Por exemplo, a Better Collective adquiriu a plataforma de m\u00eddia esportiva brasileira Torcedores.com em setembro do ano passado. O Esportes da Sorte, por sua vez, adquiriu o Loyalty Group na esperan\u00e7a de expandir sua oferta digital.<\/p>\n\n\n\n

O aumento na atividade de M&A deve crescer ainda mais. No entanto, Patterson tamb\u00e9m acredita que, apesar das influ\u00eancias globais, os operadores locais ainda podem competir com as estrat\u00e9gias certas.<\/p>\n\n\n\n

\u0093Espera-se que o requisito legal de que as empresas tenham um acionista brasileiro para obter uma licen\u00e7a de opera\u00e7\u00e3o fomente fus\u00f5es e aquisi\u00e7\u00f5es aqui no Brasil\u0094, continuou Patterson.<\/p>\n\n\n\n

\u0093Pode ser que o n\u00famero de sites e empresas diminua, como aconteceu na Col\u00f4mbia, mas podemos esperar mudan\u00e7as significativas, desde marketing, novas tecnologias, at\u00e9 o grande investimento de private equity, bem como acesso aos mercados de capitais, incluindo futuras ofertas p\u00fablicas iniciais.\u0094<\/p>\n\n\n\n

Mercado de apostas esportivas no Brasil deve crescer 50% ao ano<\/strong><\/h2>\n\n\n\n

O estudo da Redirection International projetou que o mercado de apostas esportivas online do Brasil crescer\u00e1, em m\u00e9dia, 50% ao ano at\u00e9 2028. A empresa de M&A atribuiu isso ao aumento da popularidade, inova\u00e7\u00f5es tecnol\u00f3gicas e \u00e0 entrada de grandes empresas internacionais no mercado.<\/p>\n\n\n\n

Patterson acredita que o Brasil ser\u00e1 um dos maiores mercados globais de apostas esportivas online. Ele disse: \u0093O Brasil j\u00e1 \u00e9 o pa\u00eds com o maior n\u00famero de usu\u00e1rios em sites de apostas esportivas. S\u00f3 em 2022, o Brasil registrou 3,2 bilh\u00f5es de acessos, e tudo isso em um mercado ainda sem regulamenta\u00e7\u00e3o consolidada.\u0094<\/p>\n\n\n\n

Dados do Aposta Legal Brasil indicam que 80% dos brasileiros que apostam online no Brasil apostam em futebol. Um total de 13% aposta em esports, enquanto 12% apostam em basquete.<\/p>\n\n\n\n

A plataforma de dados e informa\u00e7\u00f5es de mercado Datahub descobriu que entre 2020 e 2022, o n\u00famero de empresas de apostas esportivas saltou de 51 para 239, um aumento de 368,6%. A Datahub tamb\u00e9m revelou que 80% da receita de apostas vem de cassinos online. O faturamento total do setor aumentou 130% em 2023, para aproximadamente BRL120 bilh\u00f5es.<\/p>\n\n\n\n

Regulamenta\u00e7\u00e3o no Brasil em andamento<\/strong><\/h2>\n\n\n\n

O Brasil est\u00e1 atualmente implementando sua regulamenta\u00e7\u00e3o em quatro etapas, com expectativa de conclu\u00ed-la at\u00e9 o final de julho<\/a>.<\/p>\n\n\n\n

No in\u00edcio deste m\u00eas, a Portaria Normativa n\u00ba 2.191 estabeleceu uma taxa de 15% sobre os ganhos dos jogadores<\/a> acima de BRL2.824. A taxa ser\u00e1 descontada na fonte no momento do pagamento dos pr\u00eamios.<\/p>\n\n\n\n

Em resposta, o Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR) descreveu o sistema tribut\u00e1rio como \u0093prejudicial\u0094 e \u0093question\u00e1vel do ponto de vista legal\u0094, acreditando que pode impactar o sucesso do mercado.<\/p>\n\n\n\n

\u0093A regra colocar\u00e1 em risco todo o bom trabalho de regulamenta\u00e7\u00e3o do mercado realizado at\u00e9 agora pelo Congresso Nacional e pela Secretaria de Pr\u00eamios e Apostas do MF, al\u00e9m de n\u00e3o entender que o objetivo da regulamenta\u00e7\u00e3o \u00e9 incentivar comportamentos positivos tanto de operadores quanto de apostadores, incluindo a contribui\u00e7\u00e3o para a arrecada\u00e7\u00e3o de impostos\u0094, afirmou o IBJR.<\/p>\n\n\n\n

Anteriormente, a Portaria Normativa n\u00ba 615 proibiu os operadores de aceitar pagamentos por cart\u00e3o de cr\u00e9dito<\/a> ou criptomoedas. A j\u00e1 mencionada Portaria Normativa n\u00ba 722, por sua vez, estabeleceu circunst\u00e2ncias especiais<\/a> para que os data centers estejam localizados fora do Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"O economista Adam Patterson acredita que os altos custos regulat\u00f3rios impulsionar\u00e3o um “boom” de M&A no mercado de apostas esportivas do Brasil.","protected":false},"author":49,"featured_media":388937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,11353,68,69],"tags":[8454,8712],"company_relation":[],"content_series":[],"content_type":[102],"region":[215],"theme":[],"class_list":["post-392463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-cassino","category-estrategia","category-fusoes-aquisicoes","tag-brazilian-institute-for-responsible-gaming","tag-redirection-international","content_type-noticias","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"\nAltos custos regulat\u00f3rios impulsionam potencial para "boom" de M&A no Brasil - 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