{"id":392475,"date":"2024-06-13T09:10:00","date_gmt":"2024-06-13T09:10:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=392475"},"modified":"2024-12-10T18:10:39","modified_gmt":"2024-12-10T18:10:39","slug":"vaidebet-encerra-patrocinio-recorde-com-corinthians-em-meio-a-acusacoes-de-corrupcao","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/vaidebet-encerra-patrocinio-recorde-com-corinthians-em-meio-a-acusacoes-de-corrupcao\/","title":{"rendered":"VaideBet encerra patroc\u00ednio recorde com Corinthians em meio a acusa\u00e7\u00f5es de corrup\u00e7\u00e3o"},"content":{"rendered":"\n<p>Em janeiro, o Corinthians anunciou que havia fechado um <a href=\"https:\/\/igamingbusiness.com\/marketing-affiliates\/sponsorship\/corinthians-sign-record-deal-vaidebet\/\" target=\"_blank\" rel=\"noreferrer noopener\">contrato de patroc\u00ednio de R$ 370 milh\u00f5es (\u00a359,8m\/\u008069,4m\/$75,9m)<\/a> com a VaideBet. A operadora se tornaria patrocinadora m\u00e1ster da camisa do clube pelos pr\u00f3ximos tr\u00eas anos. O acordo foi o maior patroc\u00ednio da hist\u00f3ria do futebol brasileiro.<\/p>\n\n\n\n<p>No entanto, surgiram relatos de que a Pol\u00edcia Civil de S\u00e3o Paulo estava conduzindo uma investiga\u00e7\u00e3o sobre irregularidades relacionadas ao acordo, incluindo a presen\u00e7a de uma terceira parte.<\/p>\n\n\n\n<p>Na \u00faltima quinta-feira (6 de junho), o Corinthians anunciou que respondeu a um pedido da VaideBet com uma carta esclarecendo os detalhes das negocia\u00e7\u00f5es. O clube reiterou que n\u00e3o havia cometido nenhum ato ilegal.<\/p>\n\n\n\n<p>Apesar da carta, na sexta-feira o clube publicou um comunicado. Nele, revelou que a VaideBet havia interrompido o patroc\u00ednio, mesmo sem que a investiga\u00e7\u00e3o tivesse chegado a uma conclus\u00e3o.<\/p>\n\n\n\n<p>\u0093O Corinthians lamenta que seu parceiro comercial tenha encerrado o maior contrato de marketing esportivo do Brasil, do qual a empresa se beneficiou ao ponto de passar de uma casa de apostas desconhecida para a segunda posi\u00e7\u00e3o no setor em apenas cinco meses\u0094, dizia o comunicado.<\/p>\n\n\n\n<p>\u0093Vale destacar que o Corinthians \u00e9 o maior interessado em resolver a quest\u00e3o mencionada. Por isso, n\u00e3o est\u00e1 poupando esfor\u00e7os para garantir que os fatos sejam esclarecidos, seja por meios pr\u00f3prios, atrav\u00e9s de terceiros ou em colabora\u00e7\u00e3o com as autoridades.\u0094<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-anti-corruption-clause\"><strong>Cl\u00e1usula anticorrup\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p>Em seu an\u00fancio de 6 de junho, o Corinthians destacou que o clube incluiu cl\u00e1usulas anticorrup\u00e7\u00e3o em seus contratos padr\u00e3o.<\/p>\n\n\n\n<p>Por n\u00e3o estar satisfeita com o esclarecimento do Corinthians, a VaideBet \u0093lamentavelmente\u0094 ativou a cl\u00e1usula anticorrup\u00e7\u00e3o para rescindir o patroc\u00ednio.<\/p>\n\n\n\n<p>Em uma declara\u00e7\u00e3o compartilhada com o Games Magazine Brasil, a VaideBet detalhou os motivos para encerrar o acordo.<\/p>\n\n\n\n<p>\u0093A marca acredita que a parceria n\u00e3o pode ser mantida enquanto houver qualquer suspeita em rela\u00e7\u00e3o a condutas que n\u00e3o estejam de acordo com os preceitos \u00e9ticos e legais\u0094, disse a VaideBet. \u0093Apenas uma d\u00favida, na opini\u00e3o \u00e9tica da marca, j\u00e1 \u00e9 suficiente para determinar o encerramento \u0096 o que foi exercido pela VaideBet, acionando cl\u00e1usulas do contrato que protegem os direitos da marca nessa decis\u00e3o.<\/p>\n\n\n\n<p>\u0093A VaideBet lamenta o fim de uma parceria que deveria durar pelo menos tr\u00eas anos e agradece \u00e0 imensa e apaixonada torcida corinthiana pelo carinho e respeito, que diariamente apoia a hist\u00f3ria e os valores da institui\u00e7\u00e3o.\u0094<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cpi-comments-on-sponsorship\"><strong>CPI comenta sobre patroc\u00ednios<\/strong><\/h2>\n\n\n\n<p>Antes da descontinua\u00e7\u00e3o do acordo entre a VaideBet e o Corinthians, <a href=\"https:\/\/igamingbusiness.com\/sports-betting\/kajuru-to-lead-parliamentary-inquiry-brazil-sports-betting\/\" target=\"_blank\" rel=\"noreferrer noopener\">uma comiss\u00e3o parlamentar de inqu\u00e9rito (CPI) criada para investigar manipula\u00e7\u00e3o de resultados<\/a> tamb\u00e9m discutiu o patroc\u00ednio no futebol brasileiro.<\/p>\n\n\n\n<p>Desde que o Projeto de Lei 3.626\/2023 foi aprovado para regulamentar as apostas esportivas em dezembro, diversos patroc\u00ednios foram anunciados, al\u00e9m do do Corinthians. A Betfair, por exemplo, se tornou <a href=\"https:\/\/igamingbusiness.com\/sports-betting\/vasco-da-gama-betfair-biggest-sponsorship-club-history\/\" target=\"_blank\" rel=\"noreferrer noopener\">patrocinadora do Vasco da Gama<\/a>. A Betano, por sua vez, <a href=\"https:\/\/igamingbusiness.com\/marketing-affiliates\/sponsorship\/betano-named-sponsor-top-argentina-football-league\/\" target=\"_blank\" rel=\"noreferrer noopener\">patrocinou a primeira divis\u00e3o brasileira<\/a>, al\u00e9m da pr\u00f3xima Copa Am\u00e9rica.<\/p>\n\n\n\n<p>No entanto, esses acordos n\u00e3o passaram sem escrut\u00ednio. Na reuni\u00e3o da CPI, o senador Eduardo Gir\u00e3o, ex-presidente do Fortaleza Esporte Clube, <a href=\"https:\/\/igamingbusiness.com\/sustainable-gambling\/sports-integrity\/palmeiras-president-calls-textor-ban\/\" target=\"_blank\" rel=\"noreferrer noopener\">criticou os acordos<\/a> e o impacto deles na reputa\u00e7\u00e3o do futebol brasileiro.<\/p>\n\n\n\n<p>\u0093O conflito de interesses para mim \u00e9 muito claro\u0094, disse Gir\u00e3o.<\/p>\n\n\n\n<p>\u0093Eu, como presidente de clube, sou totalmente contra. Acho que estamos matando a galinha dos ovos de ouro no futebol. As pessoas n\u00e3o sabem se est\u00e3o assistindo a um jogo real ou a um jogo combinado.\u0094<\/p>\n","protected":false},"excerpt":{"rendered":"A VaideBet encerrou seu contrato de patroc\u00ednio com o Corinthians ap\u00f3s relatos de uma investiga\u00e7\u00e3o de corrup\u00e7\u00e3o relacionada \u00e0s negocia\u00e7\u00f5es.","protected":false},"author":49,"featured_media":388958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[43,47],"tags":[8817,8819],"company_relation":[],"content_series":[],"content_type":[102],"region":[215],"theme":[],"class_list":["post-392475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-afiliados","category-patrocinio","tag-corinthians","tag-vaidebet","content_type-noticias","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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