{"id":392568,"date":"2024-08-29T17:12:00","date_gmt":"2024-08-29T17:12:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=392568"},"modified":"2024-12-10T18:11:32","modified_gmt":"2024-12-10T18:11:32","slug":"caixa-espera-ser-um-grande-jogador-no-mercado-de-apostas-do-brasil","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/estrategia\/caixa-espera-ser-um-grande-jogador-no-mercado-de-apostas-do-brasil\/","title":{"rendered":"Caixa espera ser um grande jogador no mercado de apostas do Brasil"},"content":{"rendered":"\n

A Caixa, banco federal do Brasil, submeteu sua solicita\u00e7\u00e3o de licen\u00e7a em 20 de agosto, um dia antes do fechamento da janela inicial de prefer\u00eancia de 90 dias<\/a>. Ao se inscrever durante esse per\u00edodo, a Caixa, como outros operadores que fizeram o mesmo, garante que sua solicita\u00e7\u00e3o ser\u00e1 processada at\u00e9 1\u00ba de janeiro de 2025. Essa \u00e9 a data prevista para o lan\u00e7amento do mercado legal de apostas no Brasil.<\/p>\n\n\n\n

A Secretaria de Pr\u00eamios e Apostas (SPA) do Brasil recebeu 113 solicita\u00e7\u00f5es<\/a> durante a janela de prioridade.<\/p>\n\n\n\n

Se a solicita\u00e7\u00e3o for bem-sucedida, a Caixa, um banco brasileiro que det\u00e9m o monop\u00f3lio federal de loterias, poder\u00e1 oferecer apostas esportivas aos jogadores no Brasil. Espera-se que o mercado seja altamente lucrativo.<\/p>\n\n\n\n

Um estudo da International Betting Integrity Association<\/a> (IBIA) previu que o volume de apostas esportivas atingir\u00e1 US$ 34 bilh\u00f5es (\u00a326,8 bilh\u00f5es\/\u008031,1 bilh\u00f5es) at\u00e9 2028. Desses valores, o ganho bruto nacional dever\u00e1 ser de US$ 2,8 bilh\u00f5es.<\/p>\n\n\n\n

\u00c9 um mercado em crescimento, e Vieira afirmou que a Caixa planeja estar no centro desse movimento.<\/p>\n\n\n\n

\u0093O mercado brasileiro tende a crescer nesse segmento e a Caixa quer estar presente nesse crescimento,\u0094 disse Vieira durante a apresenta\u00e7\u00e3o dos resultados do segundo trimestre<\/a> da empresa.<\/p>\n\n\n\n

\u0093H\u00e1 diferentes iniciativas que foram criadas nesse aspecto e a Caixa ser\u00e1 um dos principais players do segmento.\u0094<\/p>\n\n\n\n

A responsabilidade social da Caixa<\/strong><\/h2>\n\n\n\n

Com certeza n\u00e3o foi uma jornada tranquila para o Brasil em dire\u00e7\u00e3o a um mercado legal de apostas. O processo foi marcado por longos atrasos e oposi\u00e7\u00e3o.<\/p>\n\n\n\n

Parte dessa oposi\u00e7\u00e3o foi por raz\u00f5es religiosas<\/a> do grande movimento evang\u00e9lico do pa\u00eds. Tamb\u00e9m h\u00e1 preocupa\u00e7\u00f5es com o aumento dos n\u00edveis de depend\u00eancia do jogo<\/a>.<\/p>\n\n\n\n

No entanto, Vieira est\u00e1 confiante de que a Caixa cumprir\u00e1 efetivamente os aspectos de responsabilidade social em sua oferta de apostas como uma empresa estatal.<\/p>\n\n\n\n

\u0093A Caixa \u00e9 100% uma empresa governamental e o nosso principal acionista \u00e9 a sociedade brasileira,\u0094 acrescentou Vieira. \u0093Portanto, o que fazemos em termos de gera\u00e7\u00e3o de resultados, parte disso retorna para a sociedade por meio das a\u00e7\u00f5es que desenvolvemos.\u0094<\/p>\n\n\n\n

As apostas ir\u00e3o reduzir a receita de loterias da Caixa?<\/strong><\/h2>\n\n\n\n

Ap\u00f3s expandir para o mundo das apostas, a Caixa pode estar correndo o risco de canibalizar sua oferta de loterias existente.<\/p>\n\n\n\n

No entanto, Vieira acredita que isso n\u00e3o acontecer\u00e1. Ele afirmou que a empresa tem como objetivo que as apostas representem metade da receita obtida com as loterias.<\/p>\n\n\n\n

\u0093[Apostas e loterias] n\u00e3o s\u00e3o mercados competitivos,\u0094 explicou Vieira. \u0093Agora estamos operando em um novo mercado de jogos e apostas.\u0094<\/p>\n\n\n\n

\u0093Falando em estrat\u00e9gia, sabemos que este \u00e9 um mercado muito grande e que a regulamenta\u00e7\u00e3o trar\u00e1 mais formalidade para o mercado.\u0094<\/p>\n","protected":false},"excerpt":{"rendered":"O presidente da Caixa Loterias, Carlos Ant\u00f4nio Vieira Fernandes, acredita que a empresa ser\u00e1 uma das l\u00edderes no futuro mercado de apostas do Brasil.","protected":false},"author":49,"featured_media":388604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,68,11362,11416,11399],"tags":[2628,9736,9738],"company_relation":[],"content_series":[],"content_type":[102],"region":[215],"theme":[],"class_list":["post-392568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-estrategia","category-juridico-conformidade","category-licenciamento","category-loteria","tag-brazil","tag-caixa","tag-caixa-loterias","content_type-noticias","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"\nCaixa espera ser um grande jogador no mercado de apostas do Brasil - 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