{"id":392604,"date":"2024-10-09T11:37:00","date_gmt":"2024-10-09T11:37:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=392604"},"modified":"2024-12-11T22:53:52","modified_gmt":"2024-12-11T22:53:52","slug":"betano-lidera-no-brasil-com-23-de-participacao-no-mercado-cinza-de-apostas-a-frente-da-bet365","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/cassino-jogos\/betano-lidera-no-brasil-com-23-de-participacao-no-mercado-cinza-de-apostas-a-frente-da-bet365\/","title":{"rendered":"Betano lidera no Brasil com 23% de participa\u00e7\u00e3o no mercado cinza de apostas, \u00e0 frente da Bet365"},"content":{"rendered":"\n

Oferecendo an\u00e1lises de dados e proje\u00e7\u00f5es exclusivas da H2GC, o relat\u00f3rio da OpenBet<\/a> revelou que a Betano det\u00e9m 23% <\/strong>do mercado de apostas no Brasil, com a Bet365 logo atr\u00e1s, com uma participa\u00e7\u00e3o de 20%.<\/p>\n\n\n\n

No entanto, o relat\u00f3rio tamb\u00e9m destacou que, com o mercado legal previsto para ser lan\u00e7ado<\/a> em 1\u00ba de janeiro de 2025, a ind\u00fastria brasileira se tornar\u00e1 cada vez mais competitiva, com marcas locais e tamb\u00e9m uma s\u00e9rie de marcas internacionais buscando conquistar sua parte em um mercado dom\u00e9stico que a H2GC prev\u00ea que pode alcan\u00e7ar US$ 10,1 bilh\u00f5es (\u00a3 7,7 bilh\u00f5es\/\u0080 9,2 bilh\u00f5es\/$ 535,4 milh\u00f5es) em receita bruta de jogos (GGR) at\u00e9 2029.<\/p>\n\n\n\n

Isso representaria um crescimento de quase o dobro, com a H2GC estimando que o mercado de apostas esportivas online e igaming legal do Brasil valer\u00e1 cerca de US$ 5,6 bilh\u00f5es em GGR em 2025. <\/strong>Cerca de US$ 3 bilh\u00f5es disso vir\u00e3o das apostas esportivas online, com o igaming respons\u00e1vel por US$ 2,6 bilh\u00f5es.<\/p>\n\n\n\n

A descoberta da H2GC de que a Betano \u00e9 l\u00edder do mercado cinza segue a pesquisa da Env Media<\/a>, que descobriu que a marca de propriedade da Kaizen Gaming era a mais reconhecida e confi\u00e1vel no Brasil, atr\u00e1s apenas da Bet365.<\/p>\n\n\n\n

Apostas esportivas projetadas para superar igaming no Brasil<\/strong><\/h2>\n\n\n\n

A H2GC antecipa que as apostas esportivas ser\u00e3o o mercado superior ao igaming em 2025, com previs\u00e3o de que as apostas esportivas representem 55% do GGR online no Brasil no pr\u00f3ximo ano.<\/p>\n\n\n\n

Os slots, incluindo os jogos de crash, devem ser respons\u00e1veis por 27% do GGR do Brasil em 2025, com o cassino ao vivo e outros tipos de igaming representando 6% e 12%, respectivamente.<\/p>\n\n\n\n

Talvez n\u00e3o seja surpresa em um pa\u00eds com uma associa\u00e7\u00e3o hist\u00f3rica com o futebol, o esporte representa 86% do GGR das apostas esportivas e 78% do volume de apostas no Brasil, de acordo com a H2GC.<\/p>\n\n\n\n

Cerca de 50% dos apostadores esportivos online fazem apostas semanais, com 21% apostando diariamente. Os outros 29% afirmam que apostam ocasionalmente.<\/p>\n\n\n\n

A verdadeira fonte de receita para as apostas vem dos bet builders, com a margem sobre as m\u00faltiplas apostas sendo de 21,5%, contra 6,7% para apostas simples. A margem total do mercado de apostas brasileiro \u00e9 de 9,3%.<\/p>\n\n\n\n

Apostas ao vivo tamb\u00e9m s\u00e3o uma contribui\u00e7\u00e3o chave, com um volume de apostas de 60% contra 40% para apostas antes da partida.<\/p>\n\n\n\n

Proje\u00e7\u00f5es para 2026<\/strong><\/h2>\n\n\n\n

A H2GC estima que haver\u00e1 39 milh\u00f5es de contas ativas online no Brasil em 2026, resultando em um GGR online dom\u00e9stico de R$29 bilh\u00f5es (\u00a34 bilh\u00f5es\/\u00804,7 bilh\u00f5es\/$5,2 bilh\u00f5es). O GGR por conta ativa deve ser de R$745.<\/p>\n\n\n\n

A H2GC faz uma compara\u00e7\u00e3o com outros mercados. As 39 milh\u00f5es de contas ativas online no Brasil representam 15 milh\u00f5es de adultos, ou 9% da popula\u00e7\u00e3o. No mercado mais maduro do Reino Unido, 24% dos adultos possuem uma conta ativa de apostas online, enquanto no mercado recentemente regulamentado da Holanda, apenas 5% dos adultos possuem uma conta ativa.<\/p>\n\n\n\n

Por adulto, o GGR online dom\u00e9stico do Brasil \u00e9 de US$ 34, muito atr\u00e1s de mercados mais estabelecidos como o Reino Unido (US$ 163) e o estado de New Jersey (US$ 592). No entanto, quando o GGR online dom\u00e9stico \u00e9 considerado como uma porcentagem do produto interno bruto (PIB), o GGR do Brasil \u00e9 0,12% do PIB, \u00e0 frente de mercados mais desenvolvidos como o Reino Unido (0,09%) e o M\u00e9xico (0,05%).<\/p>\n\n\n\n

Descobertas sobre prote\u00e7\u00e3o ao jogador pela Neccton<\/strong><\/h2>\n\n\n\n

A OpenBet tamb\u00e9m incluiu pesquisas da Neccton, especialista em tecnologia de jogos, preven\u00e7\u00e3o \u00e0 lavagem de dinheiro e detec\u00e7\u00e3o de fraudes adquirida em junho de 2023<\/a>. A Neccton apresentou descobertas sobre prote\u00e7\u00e3o ao jogador e como os operadores podem incentivar da melhor forma o jogo respons\u00e1vel.<\/p>\n\n\n\n

Grande parte da oposi\u00e7\u00e3o \u00e0s apostas legais no Brasil centrou-se nos temores sobre o aumento dos n\u00edveis de v\u00edcio<\/a>. Uma pesquisa recente do especialista em pesquisa de mercado Hibou<\/a> afirmou que 10% da popula\u00e7\u00e3o brasileira enfrentou problemas financeiros relacionados ao seu v\u00edcio em jogos.<\/p>\n\n\n\n

A Neccton revelou que jogadores online que definem limites de dep\u00f3sito s\u00e3o 18% mais leais, com 90% dos apostadores online que se autoexcluem por per\u00edodos mais curtos retornando para jogar de forma respons\u00e1vel. Limites superiores a 15 minutos foram encontrados como o per\u00edodo m\u00ednimo de pausa necess\u00e1rio para ser eficaz, com 55% dos jogadores saindo do site ou fechando sua conta durante esse per\u00edodo.<\/p>\n\n\n\n

A pesquisa tamb\u00e9m destacou a import\u00e2ncia da personaliza\u00e7\u00e3o, com mensagens adaptadas aos jogadores melhorando sua efic\u00e1cia em 100%. Enquanto isso, 70% dos apostadores online acham eficazes as mensagens sobre suas grandes perdas.<\/p>\n","protected":false},"excerpt":{"rendered":"A Betano est\u00e1 atualmente liderando o caminho no Brasil com uma participa\u00e7\u00e3o de 23% no mercado cinza de apostas, segundo um novo white paper da OpenBet, utilizando pesquisas da consultoria global de dados da ind\u00fastria H2 Gambling Capital.","protected":false},"author":49,"featured_media":388828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,11353,2,56,53,11359,11362,11368],"tags":[703,1576,2628,1925,9888,7138],"company_relation":[],"content_series":[],"content_type":[102],"region":[215],"theme":[],"class_list":["post-392604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-cassino","category-cassino-jogos","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-juridico-conformidade","category-regulamentacao","tag-bet365","tag-betano","tag-brazil","tag-h2-gambling-capital","tag-h2gc","tag-neccton","content_type-noticias","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"\nBetano lidera no Brasil com 23% de participa\u00e7\u00e3o no mercado cinza de apostas, \u00e0 frente da Bet365 - 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