{"id":392691,"date":"2024-10-18T10:39:00","date_gmt":"2024-10-18T10:39:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=392691"},"modified":"2024-12-10T18:12:38","modified_gmt":"2024-12-10T18:12:38","slug":"entain-espera-que-o-crescimento-no-brasil-se-estabilize-apos-o-lancamento-do-mercado-legal","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/entain-espera-que-o-crescimento-no-brasil-se-estabilize-apos-o-lancamento-do-mercado-legal\/","title":{"rendered":"Entain espera que o crescimento no Brasil se estabilize ap\u00f3s o lan\u00e7amento do mercado legal"},"content":{"rendered":"\n

A Entain reportou um crescimento de 48% na receita ano a ano no Brasil em seu relat\u00f3rio de resultados do 3\u00ba trimestre<\/a>, alcan\u00e7ando esse n\u00famero pelo segundo trimestre consecutivo, ap\u00f3s tamb\u00e9m ter registrado esse crescimento no 2\u00ba trimestre.<\/p>\n\n\n\n

O diretor financeiro Rob Wood descreveu isso como o \u0093destaque\u0094 dos resultados do 3\u00ba trimestre da Entain e, com o mercado de apostas esportivas online e igaming previsto para ser lan\u00e7ado em 1\u00ba de janeiro de 2025, o Brasil parece estar destinado a continuar desempenhando um papel importante no futuro da empresa.<\/p>\n\n\n\n

A Entain j\u00e1 est\u00e1 operando no Brasil com sua marca Sportingbet, que \u00e9 uma das 98 empresas atualmente aprovadas<\/a> para operar durante o per\u00edodo de transi\u00e7\u00e3o do regulador, entre 1\u00ba de outubro e 31 de dezembro. Caso consiga a autoriza\u00e7\u00e3o federal com a Secretaria de Pr\u00eamios e Apostas (SPA), poder\u00e1 continuar operando essa marca no Brasil a partir de 2025.<\/p>\n\n\n\n

Apesar dos grandes planos, Wood observou que o crescimento da Entain desacelerar\u00e1, pois o mercado licenciado trar\u00e1 novas regulamenta\u00e7\u00f5es que impactar\u00e3o os usu\u00e1rios, incluindo restri\u00e7\u00f5es de marketing.<\/p>\n\n\n\n

\u0093O crescimento no Brasil em 2025 provavelmente ser\u00e1 muito mais moderado,\u0094 disse Wood aos analistas durante a chamada de resultados do 3\u00ba trimestre, em 17 de outubro. \u0093Mas claramente o Brasil \u00e9 um mercado muito importante para n\u00f3s.\u0094<\/p>\n\n\n\n

Entain aumentando os investimentos em marketing<\/strong><\/h2>\n\n\n\n

O Brasil est\u00e1 prestes a se tornar um mercado altamente competitivo, com gigantes internacionais como Betano e Caesars Sportsbook se unindo a marcas locais consolidadas, como Rei do Pitaco e Esportes da Sorte, na solicita\u00e7\u00e3o de licen\u00e7a.<\/p>\n\n\n\n

Como resultado, a Entain est\u00e1 avaliando como pode se posicionar melhor para atrair apostadores brasileiros, com Wood observando que se espera um aumento nos gastos com marketing em 2025.<\/p>\n\n\n\n

\u0093Estamos analisando qual deve ser o n\u00edvel adequado do or\u00e7amento de marketing e, sem d\u00favida, ele ser\u00e1 maior do que em 2024,\u0094 explicou Wood. \u0093Esperamos que um ou dois novos entrantes significativos ou or\u00e7amentos de marketing aumentados de grandes players existentes aconte\u00e7am.<\/p>\n\n\n\n

\u0093Os retornos s\u00e3o fortes no Brasil e isso nos levou a aumentar os investimentos em marketing este ano tamb\u00e9m. Ent\u00e3o, \u00e9 um mercado no qual queremos atuar e ter sucesso.\u0094<\/p>\n\n\n\n

Em termos de como atrair apostadores, a Entain j\u00e1 se beneficia de ter uma nova equipe no Brasil, com a localiza\u00e7\u00e3o e um produto robusto desempenhando um papel chave em sua estrat\u00e9gia.<\/p>\n\n\n\n

\u0093Voc\u00ea ouviu Sameer [Deen, diretor comercial da Entain e presidente] falar sobre coisas como a capta\u00e7\u00e3o de pagamentos, como em retiradas<\/a>, melhorar o conte\u00fado e garantir que tenhamos jogos locais populares dispon\u00edveis no jogo Aviator,\u0094 acrescentou Wood. \u0093A interface melhorou significativamente, beneficiando-se dos desenvolvimentos do BetMGM.\u0094<\/p>\n\n\n\n

Regulamenta\u00e7\u00e3o a caminho<\/strong> no Brasil<\/h2>\n\n\n\n

Com o mercado legal agora a apenas meses de dist\u00e2ncia, houve crescentes cr\u00edticas<\/a> \u00e0 ind\u00fastria de jogos de azar no Brasil sobre medidas regulat\u00f3rias, como publicidade e pagamentos.<\/p>\n\n\n\n

Alguns acreditam que a press\u00e3o pode levar ao adiamento da data de lan\u00e7amento, prevista para 1\u00ba de janeiro de 2025.<\/p>\n\n\n\n

Entretanto, o CEO da Entain, Gavin Isaacs, permanece confiante de que o lan\u00e7amento ocorrer\u00e1 no novo ano, com a Entain concordando em grande parte com as regulamenta\u00e7\u00f5es atuais em vigor.<\/p>\n\n\n\n

\u0093N\u00e3o esperamos que haja atraso, mas incentivamos a regulamenta\u00e7\u00e3o,\u0094 disse Isaacs. \u0093Somos totalmente regulamentados e \u00e9 nesse ambiente que operamos melhor. Portanto, acredito que isso ser\u00e1 algo que eles est\u00e3o analisando e pode acabar sendo uma vantagem para n\u00f3s.\u0094<\/p>\n\n\n\n

Wood acrescentou: “Algumas das medidas que est\u00e3o sendo analisadas n\u00f3s veremos como sensatas, como a proibi\u00e7\u00e3o de cart\u00f5es de cr\u00e9dito, a aloca\u00e7\u00e3o suficiente de publicidade para o jogo respons\u00e1vel, e todas essas coisas parecem relativamente simples.\u0094<\/p>\n","protected":false},"excerpt":{"rendered":"A Entain espera que seu r\u00e1pido crescimento no Brasil se torne mais moderado ap\u00f3s o lan\u00e7amento do mercado legal em janeiro. O CFO Rob Wood tamb\u00e9m destaca fortes retornos no mercado.","protected":false},"author":49,"featured_media":389281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[68,11362,11416,43,11368],"tags":[507,2628,1297,7983,10489],"company_relation":[],"content_series":[],"content_type":[102],"region":[215],"theme":[],"class_list":["post-392691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-juridico-conformidade","category-licenciamento","category-marketing-afiliados","category-regulamentacao","tag-betmgm","tag-brazil","tag-entain","tag-entain-group","tag-grupo-globo","content_type-noticias","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"\nEntain espera que o crescimento no Brasil se estabilize ap\u00f3s o lan\u00e7amento do mercado legal - iGB - Brasil<\/title>\n<meta name=\"description\" content=\"A Entain espera que seu r\u00e1pido crescimento no Brasil se torne mais moderado ap\u00f3s o lan\u00e7amento do mercado legal em janeiro. 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