{"id":394027,"date":"2024-11-19T15:35:07","date_gmt":"2024-11-19T15:35:07","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=394027"},"modified":"2025-02-07T15:21:27","modified_gmt":"2025-02-07T15:21:27","slug":"brasil-avanca-para-proibir-a-publicidade-de-bonus-de-apostas","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/nao-categorizado\/brasil-avanca-para-proibir-a-publicidade-de-bonus-de-apostas\/","title":{"rendered":"Brasil avan\u00e7a para proibir a publicidade de b\u00f4nus de apostas"},"content":{"rendered":"\n

O Departamento de Prote\u00e7\u00e3o e Defesa do Consumidor da Senacon emitiu hoje (19 de novembro) uma ordem preliminar (N\u00ba 2.344\/2024<\/a>) solicitando que a medida para proibir a publicidade de b\u00f4nus de apostas seja aprovada rapidamente.<\/p>\n\n\n\n

Essa \u00e9 a mais recente a\u00e7\u00e3o em uma s\u00e9rie de medidas regulat\u00f3rias em andamento no Brasil, semanas antes do lan\u00e7amento de seu mercado legal de apostas online em 1\u00ba de janeiro de 2025.<\/p>\n\n\n\n

Na semana passada, foi realizada uma audi\u00eancia de dois dias no Supremo Tribunal Federal para determinar se a lei de apostas<\/a> do Brasil, publicada em dezembro de 2023, poderia ser considerada inconstitucional. Posteriormente, o tribunal decidiu que apostas feitas com cheques do programa social Bolsa Fam\u00edlia seriam proibidas no Brasil<\/a>.<\/p>\n\n\n\n

Essas medidas tamb\u00e9m seguem um estudo realizado pelo Banco Central em julho, que revelou que 20% dos recursos transferidos pelo programa Bolsa Fam\u00edlia em agosto foram gastos em jogos de azar online.<\/p>\n\n\n\n

Pesquisas adicionais sobre jogos de azar sugeriram que os jogadores est\u00e3o utilizando dinheiro destinado a medicamentos, alimentos e roupas.<\/p>\n\n\n\n

Operadoras licenciadas enfrentar\u00e3o multas di\u00e1rias por n\u00e3o conformidade<\/h2>\n\n\n\n

A ordem determina que toda publicidade de b\u00f4nus de apostas seja suspensa, tanto em jogos online quanto em apostas esportivas, mesmo que os an\u00fancios sejam apenas para promover ou divulgar as apostas. Al\u00e9m disso, a medida pro\u00edbe qualquer publicidade de apostas de cota fixa direcionada a crian\u00e7as e adolescentes.<\/p>\n\n\n\n

Ela se aplicar\u00e1 \u00e0s operadoras que constam na lista da Secretaria de Pr\u00eamios e Apostas (SPA) de empresas autorizadas a continuar operando durante o per\u00edodo de transi\u00e7\u00e3o, de 1\u00ba de outubro a 31 de dezembro.<\/p>\n\n\n\n

Operadoras que n\u00e3o cumprirem as novas restri\u00e7\u00f5es enfrentar\u00e3o uma multa di\u00e1ria de R$ 50.000 (\u00a36.863\/\u20ac8.210\/US$8.671) at\u00e9 que as medidas sejam totalmente implementadas. <\/p>\n\n\n\n

A Ordem N\u00ba 2.344\/2024 tamb\u00e9m exige a elabora\u00e7\u00e3o de um relat\u00f3rio analisando as medidas, que dever\u00e1 ser apresentado dentro de 10 dias a partir de hoje (19 de novembro).<\/p>\n\n\n\n

As medidas foram introduzidas com o objetivo de garantir \u201ca seguran\u00e7a de pessoas vulner\u00e1veis na rela\u00e7\u00e3o de consumo, com aten\u00e7\u00e3o especial a pessoas hipervulner\u00e1veis, como crian\u00e7as e adolescentes\u201d.<\/p>\n\n","protected":false},"excerpt":{"rendered":"A Secretaria Nacional do Consumidor (Senacon), o \u00f3rg\u00e3o governamental respons\u00e1vel por aplicar as pol\u00edticas de prote\u00e7\u00e3o ao consumidor, solicitou a proibi\u00e7\u00e3o de todas as formas de publicidade, incluindo b\u00f4nus de apostas, bem como an\u00fancios de apostas direcionados a menores, com vig\u00eancia imediata.","protected":false},"author":293,"featured_media":270004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[444],"tags":[],"company_relation":[],"content_series":[],"content_type":[],"region":[],"theme":[],"class_list":["post-394027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado","pmpro-has-access"],"acf":[],"yoast_head":"\nBrasil avan\u00e7a para proibir a publicidade de b\u00f4nus de apostas - 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