{"id":394100,"date":"2024-12-09T16:10:00","date_gmt":"2024-12-09T16:10:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=394100"},"modified":"2025-02-07T15:13:53","modified_gmt":"2025-02-07T15:13:53","slug":"brasil-adota-restricoes-a-anuncios-de-apostas-para-proteger-menores","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/nao-categorizado\/brasil-adota-restricoes-a-anuncios-de-apostas-para-proteger-menores\/","title":{"rendered":"Brasil adota restri\u00e7\u00f5es a an\u00fancios de apostas para proteger menores"},"content":{"rendered":"\n

Portaria Normativa N\u00ba 1.902<\/a>, publicada na sexta-feira (6 de dezembro), adotou imediatamente v\u00e1rias restri\u00e7\u00f5es estabelecidas em julho pela Portaria Normativa N\u00ba 1.231<\/a>, que regula como as operadoras de apostas podem anunciar no Brasil.<\/p>\n\n\n\n

Ap\u00f3s uma audi\u00eancia de dois dias<\/a> em novembro no Supremo Tribunal Federal (STF) para investigar os impactos das apostas na popula\u00e7\u00e3o brasileira, uma decis\u00e3o preliminar<\/a> pediu a proibi\u00e7\u00e3o de an\u00fancios voltados para menores de idade.<\/p>\n\n\n\n

A publica\u00e7\u00e3o da Portaria Normativa N\u00ba 1.902 significa que certos aspectos da Portaria Normativa N\u00ba 1.231 est\u00e3o agora em vigor. Todas as outras medidas n\u00e3o especificadas na portaria entrar\u00e3o em vigor em 1\u00ba de janeiro de 2025, data de lan\u00e7amento do mercado legal no Brasil.<\/p>\n\n\n\n

Quais medidas foram adotadas no Brasil?<\/strong><\/h2>\n\n\n\n

A portaria coloca imediatamente em vigor quatro se\u00e7\u00f5es do Artigo 12 da Portaria Normativa 1.231.<\/p>\n\n\n\n

Isso pro\u00edbe an\u00fancios direcionados a crian\u00e7as ou adolescentes, bem como atrav\u00e9s de canais onde menores de 18 anos constituem a maioria do p\u00fablico.<\/p>\n\n\n\n

An\u00fancios que utilizam imagens de crian\u00e7as ou elementos \u201cparticularmente atraentes\u201d para menores tamb\u00e9m s\u00e3o proibidos. Al\u00e9m disso, as apostas n\u00e3o podem ser associadas a atividades culturais voltadas para adolescentes no Brasil.<\/p>\n\n\n\n

O Item I do Artigo 13 tamb\u00e9m entrou em vigor. Todas as comunica\u00e7\u00f5es das operadoras agora devem exibir restri\u00e7\u00f5es de idade com o s\u00edmbolo \u201818+\u2019 ou uma mensagem que leia \u201cproibido para menores de 18 anos\u201d.<\/p>\n\n\n\n

O Brasil j\u00e1 adotou a se\u00e7\u00e3o dois do Artigo 17, que impede operadoras de patrocinar crian\u00e7as e incentivar o jogo entre adolescentes.<\/p>\n\n\n\n

A legisla\u00e7\u00e3o tamb\u00e9m pro\u00edbe empresas de patrocinarem equipes infantis ou eventos voltados principalmente para adolescentes.<\/p>\n\n\n\n

Para essas medidas, as regras de fiscaliza\u00e7\u00e3o, monitoramento e san\u00e7\u00f5es ser\u00e3o implementadas imediatamente para que a SPA possa garantir o cumprimento.<\/p>\n\n\n\n

Para todas as outras restri\u00e7\u00f5es publicit\u00e1rias, as operadoras s\u00f3 estar\u00e3o sujeitas a essa fiscaliza\u00e7\u00e3o a partir de 1\u00ba de janeiro.<\/p>\n\n","protected":false},"excerpt":{"rendered":"Uma nova portaria da Secretaria de Pr\u00eamios e Apostas (SPA) implementou imediatamente uma s\u00e9rie de medidas publicit\u00e1rias, com o mercado legal a poucas semanas de ser lan\u00e7ado.","protected":false},"author":293,"featured_media":394103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[444],"tags":[],"company_relation":[],"content_series":[],"content_type":[],"region":[],"theme":[],"class_list":["post-394100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado","pmpro-has-access"],"acf":[],"yoast_head":"\nBrasil adota restri\u00e7\u00f5es a an\u00fancios de apostas para proteger menores - 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