{"id":394602,"date":"2025-05-13T11:58:12","date_gmt":"2025-05-13T11:58:12","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=394602"},"modified":"2025-05-21T12:03:03","modified_gmt":"2025-05-21T12:03:03","slug":"consorcio-entre-sportradar-e-igaming-usa-o-brasil-como-mercado-de-testes","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/financas\/consorcio-entre-sportradar-e-igaming-usa-o-brasil-como-mercado-de-testes\/","title":{"rendered":"Sportradar usa o Brasil como mercado de testes de plataforma de iGaming"},"content":{"rendered":"\n

Em entrevista a investidores e analistas durante a apresenta\u00e7\u00e3o de resultados do primeiro trimestre<\/a> na segunda-feira, o CEO Carsten Koerl disse que a empresa j\u00e1 havia integrado 50 clientes no mercado, lan\u00e7ando m\u00e3o dos seus servi\u00e7os de negocia\u00e7\u00e3o gerenciados e solu\u00e7\u00f5es de marketing de iGaming.<\/p>\n\n\n\n

“No Brasil, no que se refere \u00e0 iGaming, adotamos a estrat\u00e9gia de oferecer uma solu\u00e7\u00e3o totalmente integrada de 360 graus que impulsiona o crescimento em todo o ciclo de vida dos apostadores. Por meio de an\u00fancios, oferecemos publicidade personalizada em tempo real em v\u00e1rios canais para trazer apostadores de forma r\u00e1pida e econ\u00f4mica”, disse Koerl.<\/p>\n\n\n\n

Sportradar e iGaming, uma combina\u00e7\u00e3o natural de neg\u00f3cios<\/strong><\/h2>\n\n\n\n

A Sportradar afirmou que a iGaming era uma “extens\u00e3o natural” de seus neg\u00f3cios, que se concentra em servi\u00e7os integrados de apostas, comercializa\u00e7\u00e3o e dados esportivos.<\/p>\n\n\n\n

“Os clientes de apostas esportivas j\u00e1 contam com os servi\u00e7os de marketing para impulsionar a aquisi\u00e7\u00e3o de clientes. Estamos alavancando esses relacionamentos e realizando um teste intenso no mercado brasileiro para a iGaming”, disse Koerl.<\/p>\n\n\n\n

Apesar de Koerl pontuar que ainda davam os primeiros passos, o grupo estava aumentando seu portf\u00f3lio no mercado e recebendo feedback de suas a\u00e7\u00f5es.<\/p>\n\n\n\n

“Agora mesmo estamos aprendendo. E, como voc\u00ea sabe, no nosso modelo unimos a aquisi\u00e7\u00e3o, a reten\u00e7\u00e3o, o servi\u00e7o de apostas esportivas e o iGaming em uma solu\u00e7\u00e3o de 360 graus.”<\/p>\n\n\n\n

“Quando o nosso aprendizado estiver \u00e0 altura, vamos expandir para outros mercados”, afirmou Koerl.<\/p>\n\n\n\n

A Sportradar disse que \u00e9 detentora de 84 marcas iGaming espalhadas pelo mundo usando seus servi\u00e7os de marketing para adquirir e reter clientes e acredita que est\u00e1 “bem-posicionada” para escalonar essa iniciativa.<\/p>\n\n\n\n

Em outras partes do mercado brasileiro, a Sportradar declarou que assinou uma parceria plurianual com a Confedera\u00e7\u00e3o Brasileira de Voleibol para proteger as competi\u00e7\u00f5es contra a combina\u00e7\u00e3o de resultados, usando o sistema universal de detec\u00e7\u00e3o de fraudes do grupo. Esse sistema tamb\u00e9m fornecer\u00e1 m\u00e9tricas e visualiza\u00e7\u00f5es din\u00e2micas para orienta\u00e7\u00f5es de equipes.<\/p>\n\n\n\n

Resultados do primeiro trimestre da Sportradar<\/strong><\/h2>\n\n\n\n

A Sportradar relatou em seus resultados do primeiro trimestre<\/a> um crescimento de receita de 17% comparado ao ano anterior, chegando a \u20ac 311 milh\u00f5es (R$ 1,983 bilh\u00f5es).<\/p>\n\n\n\n

O lucro do grupo no trimestre foi de \u20ac 24 milh\u00f5es (R$ 153 milh\u00f5es), um aumento de 7,8% em rela\u00e7\u00e3o ao ano anterior, com um aumento do EBITDA ajustado de 25%, chegando a \u20ac 59 milh\u00f5es (R$ 376 milh\u00f5es).<\/p>\n\n\n\n

A Sportradar afirma ter alcan\u00e7ado uma taxa de reten\u00e7\u00e3o l\u00edquida de clientes de 122% no primeiro trimestre.<\/p>\n\n\n\n

Al\u00e9m disso, ela tamb\u00e9m relata que expandiu sua parceria com a Major League Baseball at\u00e9 2032. Esse acordo permite que a empresa continue a distribuir dados oficiais da liga de lat\u00eancia ultrabaixa, conte\u00fado de m\u00eddia e conte\u00fado audiovisual para a sua base de clientes.<\/p>\n\n\n\n

“Durante o trimestre, tamb\u00e9m ampliamos e expandimos a parceria com a Major League Baseball para fortalecer ainda mais o portf\u00f3lio de conte\u00fado diferenciado, al\u00e9m de assinar um acordo de aquisi\u00e7\u00e3o do portf\u00f3lio de direitos de apostas esportivas da IMG Arena”, disse Koerl.<\/p>\n\n\n\n

“Estamos entusiasmados com as oportunidades \u00fanicas que essas propriedades valiosas proporcionar\u00e3o aos nossos clientes e esperamos gerar valor agregado para os nossos acionistas em 2025 e al\u00e9m.”<\/p>\n\n\n\n

No m\u00eas passado, a Sportradar concordou em assumir o ativo IMG Arena do Grupo Endeavor<\/a>, em um acordo que fez a Endeavor pagar \u00e0 Sportradar para se desfazer de sua pr\u00f3pria unidade de neg\u00f3cios.<\/p>\n\n\n\n

Os direitos da IMG Arena cobrem 39.000 “eventos oficiais de dados” e 30 000 eventos de streaming. Ap\u00f3s o fechamento do neg\u00f3cio, a Sportradar ter\u00e1 direitos de apostas de tr\u00eas dos quatro Grand Slams.<\/p>\n","protected":false},"excerpt":{"rendered":"A Sportradar est\u00e1 usando o Brasil como mercado de testes dos seus servi\u00e7os de iGaming na busca para impulsionar o crescimento dos operadores nos ciclos de vida de todos os 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