{"id":394778,"date":"2025-06-20T15:38:33","date_gmt":"2025-06-20T15:38:33","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=394778"},"modified":"2025-06-27T15:45:35","modified_gmt":"2025-06-27T15:45:35","slug":"especialista-em-fusoes-e-aquisicoes-de-10-a-12-operadores-vao-dominar-o-mercado-de-apostas-no-brasil","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/estrategia\/especialista-em-fusoes-e-aquisicoes-de-10-a-12-operadores-vao-dominar-o-mercado-de-apostas-no-brasil\/","title":{"rendered":"Especialista em fus\u00f5es e aquisi\u00e7\u00f5es prev\u00ea que 10 operadores dominar\u00e3o o mercado de apostas no Brasil"},"content":{"rendered":"\n

Christian Tirabassi, fundador e s\u00f3cio s\u00eanior da empresa de consultoria Ficom Leisure, prev\u00ea que o mercado de apostas do Brasil ser\u00e1 dominado por 10 a 12 operadores de primeira linha, enquanto os de n\u00edvel dois e tr\u00eas ter\u00e3o dificuldades para competir com barreiras \u00e0 entrada t\u00e3o altas.\u2019<\/p>\n\n\n\n

O mercado brasileiro de apostas virtuais foi lan\u00e7ado<\/a> no dia\u00a0 1\u00ba de janeiro, com 14 operadores totalmente licenciados. Posteriormente, a Secretaria de Pr\u00eamios e Apostas (SPA) autorizou cerca de 80 operadores<\/a> no mercado legalizado<\/a> hoje.<\/p>\n\n\n\n

No entanto, embora esses operadores j\u00e1 tenham enfrentado altas barreiras de entrada, como a taxa de licen\u00e7a de R$ 30 milh\u00f5es (US$ 5,5 milh\u00f5es), alguns acreditam que os custos pesados para a continuidade do compliance podem for\u00e7ar a sa\u00edda do mercado de operadores menores.<\/p>\n\n\n\n

Acrescente-se a isso um poss\u00edvel aumento do imposto sobre o jogo de 12% para 18% do GGR, que \u00e9 a receita bruta sobre o jogo, al\u00e9m de mais restri\u00e7\u00f5es de publicidade, e o mercado provavelmente refletir\u00e1 os mercados europeus mais maduros, onde um punhado de players<\/em> maiores dominam a participa\u00e7\u00e3o de mercado.<\/p>\n\n\n\n

“As empresas que performavam bem no Brasil antes da regulamenta\u00e7\u00e3o est\u00e3o mantendo essa posi\u00e7\u00e3o real de lideran\u00e7a”, diz Christian \u00e0 iGB.<\/p>\n\n\n\n

“A \u00fanica estrat\u00e9gia diferente \u00e9 a joint venture entre a MGM e o Grupo Globo, que \u00e9 [nova no mercado], mas o resto s\u00e3o marcas em continuidade, como a Betnacional sendo adquirida pela Flutter<\/a>.<\/p>\n\n\n\n

“A maioria do mercado ser\u00e1 dividida em 10 a 12 operadores, que podem ser de 30 marcas. Os [operadores] abaixo de um certo limiar de GGR v\u00e3o lutar para competir.”<\/p>\n\n\n\n

A H2 Gambling Capital estima que a ind\u00fastria de apostas online do Brasil poder\u00e1 chegar a R$ 31 bilh\u00f5es (US$ 5,5 bilh\u00f5es) em GGR em 2025, crescendo para R$ 64 bilh\u00f5es em 2030. Sem considerar o poss\u00edvel impacto de um aumento de impostos.<\/p>\n\n\n\n

Operadores regionais poderiam resistir<\/strong><\/h2>\n\n\n\n

Apesar de acreditar no prevalecimento dos operadores maiores, Christian sugere que os concorrentes menores poderiam manter uma participa\u00e7\u00e3o de mercado razo\u00e1vel caso consigam encontrar um nicho.<\/p>\n\n\n\n

“Pode ser um nicho regional”, continua Christian. “N\u00e3o como um operador nacional, mas talvez um operador que tenha uma participa\u00e7\u00e3o de mercado decente numa regi\u00e3o espec\u00edfica por qualquer raz\u00e3o.<\/p>\n\n\n\n

Mas os n\u00fameros seriam muito menores do que os que v\u00e3o para a participa\u00e7\u00e3o de mercado nacional, como a Bet365, Flutter, EstrelaBet, as empresas que v\u00e3o ganhar mais de R$ 200 a 300 milh\u00f5es de GGR por ano.”<\/p>\n\n\n\n

Aquisi\u00e7\u00e3o de clientes sob press\u00e3o devido \u00e0s novas medidas de publicidade<\/strong><\/h2>\n\n\n\n

Com a expetativa de que os operadores menores se debatam devido ao custo de se fazer neg\u00f3cios no Brasil, os acontecimentos recentes podem fortalecer essas empresas.<\/p>\n\n\n\n

Novas restri\u00e7\u00f5es de an\u00fancios<\/a> proibindo o uso de influenciadores e atletas e introduzindo marcos protecionistas foram aprovadas pelo Senado em maio. O aumento da al\u00edquota de imposto<\/a> , que representa 50% a mais em rela\u00e7\u00e3o \u00e0 taxa atual, sem d\u00favida, pressionar\u00e1 ainda mais os operadores que enfrentam dificuldades para competir.<\/p>\n\n\n\n

Christian espera que mais de US$ 2,5 bilh\u00f5es sejam gastos em marketing no Brasil nos pr\u00f3ximos 18 meses com os esfor\u00e7os dos operadores para competir no novo mercado. A previs\u00e3o \u00e9 de que os operadores maiores componham a maior parte desse gasto, j\u00e1 prevendo o avan\u00e7o das futuras restri\u00e7\u00f5es aos an\u00fancios.<\/p>\n\n\n\n

“Esper\u00e1vamos que haveria algumas restri\u00e7\u00f5es”, acrescenta Christian. “Antes que isso aconte\u00e7a, as empresas v\u00e3o inundar o mercado.<\/p>\n\n\n\n

Eles v\u00e3o tentar obter a maior participa\u00e7\u00e3o de mercado que puderem. E se e quando essas restri\u00e7\u00f5es entrarem, eles [j\u00e1] ter\u00e3o uma participa\u00e7\u00e3o de mercado consider\u00e1vel que, possivelmente, ir\u00e3o manter.”<\/p>\n\n\n\n

Poss\u00edveis obst\u00e1culos \u00e0s fus\u00f5es e aquisi\u00e7\u00f5es no Brasil<\/strong><\/h2>\n\n\n\n

Christian acredita que o Brasil se torne o mais importante mercado de fus\u00f5es e aquisi\u00e7\u00f5es da hist\u00f3ria dos jogos da LatAm, o que poderia representar uma sa\u00edda lucrativa para operadores menores, ou permitir que eles operem dentro de uma corpora\u00e7\u00e3o maior.<\/p>\n\n\n\n

Ele aconselha que esses operadores independentes garantam o cumprimento de todos os requisitos corporativos necess\u00e1rios, de modo a facilitar uma poss\u00edvel venda. Na sua experi\u00eancia, a falta de estrutura empresarial pode levar a problemas para os operadores.<\/p>\n\n\n\n

“O que vimos \u00e9 que se voc\u00ea tem um neg\u00f3cio muito grande com uma estrutura corporativa pequena que n\u00e3o est\u00e1 alinhada com o tamanho do neg\u00f3cio, \u00e9 a\u00ed que [os operadores] ter\u00e3o de se recuperar”, diz Christian.<\/p>\n\n\n\n

“Embora tenham cumprido os requisitos legais e de compliance necess\u00e1rios para a licen\u00e7a, precisam ter um CFO e um consultor empresarial alinhado e de olho nos n\u00fameros, para que estejam preparados para due diligence e assim por diante”, conclui.<\/p>\n","protected":false},"excerpt":{"rendered":"Altas barreiras \u00e0 entrada, futuros aumentos de impostos e restri\u00e7\u00f5es aos an\u00fancios provavelmente dificultar\u00e3o muito para que os operadores menores consigam competir no Brasil, sugere Christian Tirabassi, especialista em fus\u00f5es e aquisi\u00e7\u00f5es.","protected":false},"author":293,"featured_media":394783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,11353,2,11419,68,11359,11362,43,46,11368],"tags":[11594,790],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-394778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-cassino","category-cassino-jogos","category-conformidade","category-estrategia","category-jogos","category-juridico-conformidade","category-marketing-afiliados","category-regulacao-de-marketing","category-regulamentacao","tag-christian-tirabassi","tag-ficom-leisure","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nEspecialista em fus\u00f5es e aquisi\u00e7\u00f5es: De 10 a 12 operadores v\u00e3o dominar o mercado de apostas no Brasil<\/title>\n<meta name=\"description\" content=\"As altas barreiras \u00e0 entrada e os futuros aumentos de impostos dificultar\u00e3o muito que operadores menorem compitam no mercado de apostas do Brasil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbusiness.com\/br\/estrategia\/especialista-em-fusoes-e-aquisicoes-de-10-a-12-operadores-vao-dominar-o-mercado-de-apostas-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Especialista em fus\u00f5es e aquisi\u00e7\u00f5es prev\u00ea que 10 operadores dominar\u00e3o o mercado de apostas no Brasil\" \/>\n<meta property=\"og:description\" content=\"As altas barreiras \u00e0 entrada e os futuros aumentos de impostos dificultar\u00e3o muito que operadores 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