{"id":394860,"date":"2025-07-15T13:25:56","date_gmt":"2025-07-15T13:25:56","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=394860"},"modified":"2025-07-16T13:30:31","modified_gmt":"2025-07-16T13:30:31","slug":"anjl-desiste-de-acao-judicial-contra-a-associacao-de-supermercados","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/juridico-conformidade\/juridico\/anjl-desiste-de-acao-judicial-contra-a-associacao-de-supermercados\/","title":{"rendered":"ANJL desiste de a\u00e7\u00e3o judicial contra a associa\u00e7\u00e3o de supermercados do Brasil com o in\u00edcio das negocia\u00e7\u00f5es"},"content":{"rendered":"\n

A Associa\u00e7\u00e3o Nacional de Jogos e Loterias (ANJL), uma entidade de com\u00e9rcio de jogos de azar do Brasil, desistiu do processo contra a Associa\u00e7\u00e3o Brasileira de Supermercados (ABRAS) por conta de um v\u00eddeo publicado nas redes sociais criticando o setor de apostas.<\/p>\n\n\n\n

Em junho, a ANJL acusou a ABRAS de enganar o p\u00fablico em um v\u00eddeo publicado nas redes sociais da associa\u00e7\u00e3o de supermercados, intitulado \u201cHist\u00f3ria das Apostas\u201d<\/a>.<\/p>\n\n\n\n

No v\u00eddeo, a ABRAS afirma que as apostas reguladas est\u00e3o ligadas ao agravamento da inseguran\u00e7a alimentar no Brasil, afirmando que \u201ccada real gasto em apostas leva a um prato a menos na mesa\u201d.<\/p>\n\n\n\n

A ANJL desistiu de sua a\u00e7\u00e3o judicial<\/a> contra a associa\u00e7\u00e3o de supermercados depois de instruir a entidade sobre os regulamentos rigorosos das apostas legais. O \u00f3rg\u00e3o disse que \u201ca cr\u00edtica ia al\u00e9m de agentes espec\u00edficos, afetando o setor inteiro”.<\/p>\n\n\n\n

No entanto, a a\u00e7\u00e3o judicial da ANJL no Brasil foi abandonada, ap\u00f3s uma reuni\u00e3o com entidades de varejo na \u00faltima quinta-feira (10 de julho) em S\u00e3o Paulo, em que as partes discutiram como promover um entendimento do setor de apostas regulamentadas no Brasil.<\/p>\n\n\n\n

\u201cDemonstramos \u00e0 ABRAS e ao Instituto para o Desenvolvimento do Varejo (IDV), que tamb\u00e9m participaram da reuni\u00e3o, que o foco de todos deve ser o jogo ilegal\u201d, disse o presidente da ANJL, Pl\u00ednio Lemos Jorge.<\/p>\n\n\n\n

“Os operadores que n\u00e3o est\u00e3o autorizados a operar no Brasil n\u00e3o se preocupam com a integridade das apostas ou a prote\u00e7\u00e3o dos apostadores.”<\/p>\n\n\n\n

Di\u00e1logo entre ANJL e setor varejista continuar\u00e1<\/strong><\/h2>\n\n\n\n

A reuni\u00e3o marcou a abertura de um di\u00e1logo entre os setores de apostas e varejo, com a presen\u00e7a do diretor executivo do Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR), Fernando Vieira. O IBJR atua como uma segunda entidade comercial que abrange o setor dos jogos de azar on-line.<\/p>\n\n\n\n

De acordo com a ANJL, a meta para discuss\u00f5es futuras \u00e9 avan\u00e7ar conjuntamente em quest\u00f5es de interesse compartilhado, especialmente em rela\u00e7\u00e3o \u00e0 sa\u00fade financeira dos consumidores brasileiros, utilizando os aprendizados da reuni\u00e3o da semana passada.<\/p>\n\n\n\n

\u201cChegamos a esse entendimento e vamos aprofundar essas discuss\u00f5es em reuni\u00f5es futuras\u201d, acrescentou Lemos Jorge.<\/p>\n\n\n\n

No entanto, os dois lados n\u00e3o conseguiram chegar a um acordo sobre o pol\u00eamico tema da publicidade de apostas no Brasil.<\/p>\n\n\n\n

Em maio, o Senado aprovou uma s\u00e9rie de novas restri\u00e7\u00f5es de an\u00fancios<\/a>, entre as quais proibi\u00e7\u00f5es de marketing durante eventos esportivos ao vivo e o uso de celebridades, para al\u00e9m de marcos regulat\u00f3rios.<\/p>\n\n\n\n

O setor varejista tem interesse na restri\u00e7\u00e3o da publicidade de apostas, enquanto o setor de jogos de azar adverte que mais restri\u00e7\u00f5es apenas impulsionar\u00e3o o mercado negro.<\/p>\n\n\n\n

Na reuni\u00e3o, o presidente do IBJR, Fernando Vieira, destacou que cerca de 80% dos apostadores n\u00e3o conseguem distinguir um operador licenciado de um ilegal, e que \u00e9 a publicidade que trar\u00e1 uma solu\u00e7\u00e3o para este problema.<\/p>\n\n\n\n

ANJL e IBJR unem for\u00e7as<\/strong><\/h2>\n\n\n\n

Na semana passada, a ANJL formalizou oficialmente o seu acordo de coopera\u00e7\u00e3o<\/a> com o IBJR em meio \u00e0 amea\u00e7a de novas restri\u00e7\u00f5es de publicidade e ao aumento na al\u00edquota do imposto<\/a>.<\/p>\n\n\n\n

Essa medida, realizada em coordena\u00e7\u00e3o com a Secretaria de Pr\u00eamios e Apostas, une as duas maiores associa\u00e7\u00f5es comerciais de jogos de azar do pa\u00eds.<\/p>\n\n\n\n

As duas organiza\u00e7\u00f5es est\u00e3o alinhadas em seu objetivo principal de proteger a sustentabilidade do mercado de apostas regulamentado do Brasil.<\/p>\n\n\n\n

Fernando declarou: \u201cA consolida\u00e7\u00e3o dessa parceria representa uma resposta concreta aos desafios que amea\u00e7am o ambiente regulado no Brasil.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A ANJL recuou nos processos judiciais para buscar um denominador comum com a ind\u00fastria varejista do Brasil.","protected":false},"author":293,"featured_media":394863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[53,10172,11365,11362,43,46,11368],"tags":[11588,9443,11265,9416,11222],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-394860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jogo-sustentavel","category-jogos-offshore","category-juridico","category-juridico-conformidade","category-marketing-afiliados","category-regulacao-de-marketing","category-regulamentacao","tag-abras","tag-anjl","tag-associacao-nacional-de-jogos-e-loterias","tag-ibjr","tag-instituto-brasileiro-de-jogo-responsavel","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nANJL desiste de a\u00e7\u00e3o judicial contra a 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