{"id":394984,"date":"2025-07-31T15:02:34","date_gmt":"2025-07-31T15:02:34","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=394984"},"modified":"2025-08-07T15:08:18","modified_gmt":"2025-08-07T15:08:18","slug":"codere-online-sobre-o-brasil-precisariamos-de-muito-dinheiro-para-ter-sucesso","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/financas\/codere-online-sobre-o-brasil-precisariamos-de-muito-dinheiro-para-ter-sucesso\/","title":{"rendered":"Codere Online: Precisar\u00edamos de \u201cmuito dinheiro\u201d para replicar nosso modelo de neg\u00f3cio no Brasil"},"content":{"rendered":"\n<p>Respondendo a perguntas de analistas durante a <a href=\"https:\/\/www.codereonline.com\/events-and-presentations\/events-and-presentations\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Teleconfer\u00eancia sobre os resultados do primeiro semestre da Codere Online<\/a> na quinta-feira, o CEO Aviv Sher disse que o operador precisaria de &#8220;muito dinheiro&#8221; para replicar seu modelo de neg\u00f3cios no mercado rec\u00e9m-regulamentado do Brasil.<\/p>\n\n\n\n<p>Sher disse a analistas que a Codere Online replicou com sucesso sua estrat\u00e9gia espanhola no mercado da Am\u00e9rica Central e acredita que o manual &#8220;pode ser aplicado (em outros lugares)&#8221;.<\/p>\n\n\n\n<p>&#8220;Acreditamos que o manual que temos pode ser aplicado (em outros lugares)\u201d, disse ele.<\/p>\n\n\n\n<p>&#8220;Levamos parte da nossa experi\u00eancia na Espanha para o M\u00e9xico, ent\u00e3o j\u00e1 provamos que somos capazes de replicar nossa estrat\u00e9gia e expandir o mercado.&#8221; &nbsp;<\/p>\n\n\n\n<p>\u201cTenho certeza de que o Brasil ser\u00e1 mencionado nessa teleconfer\u00eancia. Para replicar (nosso modelo) no Brasil, precisar\u00edamos de muito dinheiro.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mexico-reina-para-codere-online-nbsp\"><strong>M\u00e9xico reina para Codere Online&nbsp;<\/strong><\/h2>\n\n\n\n<p>O operador relatou um aumento de 9% no NGR no M\u00e9xico no primeiro semestre em compara\u00e7\u00e3o com o ano anterior, para \u20ac 59,5 milh\u00f5es (US$ 68 milh\u00f5es).<\/p>\n\n\n\n<p>Isso, disse Sher, foi impulsionado por um n\u00edvel de atividade de jogadores maior do que o normal durante um per\u00edodo historicamente fraco do ano.<\/p>\n\n\n\n<p>&#8220;No M\u00e9xico, conseguimos aumentar a receita l\u00edquida de jogos, apesar da desvaloriza\u00e7\u00e3o de 19% do peso mexicano, e aumentamos nossa carteira de clientes ativos no pa\u00eds em impressionantes 36% em rela\u00e7\u00e3o ao segundo trimestre de 2024&#8221;, <a href=\"https:\/\/www.codereonline.com\/news\/news-details\/2025\/Codere-Online-Reports-Financial-Results-for-the-Second-Quarter-2025\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Sher disse no comunicado de resultados<\/a>. &nbsp;<\/p>\n\n\n\n<p>Apesar do impacto cont\u00ednuo da desvaloriza\u00e7\u00e3o do peso mexicano, o CFO Oscar Iglesias afirmou que o operador espera que a moeda se valorize mais cedo do que o previsto e prev\u00ea que o impacto diminuir\u00e1 no segundo semestre.<\/p>\n\n\n\n<p>Ele afirmou que espera que o EBITDA no segundo semestre do ano seja &#8220;forte&#8221;. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ativos-mensais-da-codere-aumentam-no-segundo-trimestre-apesar-da-receita-estavel-nbsp\"><strong>Ativos mensais da Codere aumentam no segundo trimestre, apesar da receita est\u00e1vel&nbsp;<\/strong><\/h2>\n\n\n\n<p>De forma mais ampla, em todo o grupo, o NGR cresceu 4% em rela\u00e7\u00e3o ao ano anterior, para \u20ac 11,8 milh\u00f5es no primeiro semestre. Esse valor foi dividido em 61% em iGaming e 39% em apostas esportivas.<\/p>\n\n\n\n<p>No segundo trimestre, o NGR do grupo permaneceu praticamente est\u00e1vel em \u20ac 54,8 milh\u00f5es.<\/p>\n\n\n\n<p>A Codere Online registrou cerca de 277.000 novos registros de clientes durante o segundo trimestre, com uma taxa de convers\u00e3o de 28% e um custo por aquisi\u00e7\u00e3o de \u20ac 218.<\/p>\n\n\n\n<p>Durante o segundo trimestre, os ativos mensais aumentaram 7% em rela\u00e7\u00e3o ao ano anterior, para aproximadamente 155.000.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-espanha-continua-a-sentir-o-impacto-do-aumento-da-concorrencia-nbsp\"><strong>Espanha continua a sentir o impacto do aumento da concorr\u00eancia&nbsp;<\/strong><\/h2>\n\n\n\n<p>Na Espanha, o NGR ficou est\u00e1vel em \u20ac 44 milh\u00f5es, em compara\u00e7\u00e3o com \u20ac 44,1 milh\u00f5es no primeiro semestre de 2024. Sher disse que <a href=\"https:\/\/igamingbusiness.com\/finance\/codere-online-spain-market-mature\/\" target=\"_blank\" rel=\"noreferrer noopener\">a receita na Espanha durante o per\u00edodo foi novamente impactada pela reintrodu\u00e7\u00e3o dos b\u00f4nus de boas-vindas<\/a> em 2024, o que aumentou a concorr\u00eancia no mercado. &nbsp;<\/p>\n\n\n\n<p>Ele tamb\u00e9m afirmou que a empresa adotou uma abordagem mais seletiva para promo\u00e7\u00f5es de clientes na Espanha, a fim de atrair jogadores mais valiosos e reduzir os custos de aquisi\u00e7\u00e3o.<\/p>\n\n\n\n<p>A Codere Online encerrou o primeiro semestre com \u20ac 40,7 milh\u00f5es em caixa dispon\u00edvel, acima dos \u20ac 35,3 milh\u00f5es do in\u00edcio do ano. &nbsp;<\/p>\n\n\n\n<p>Iglesias deu a entender que a empresa estava considerando estrat\u00e9gias para expandir seu mercado atual, o M\u00e9xico, ou entrar em novos mercados na regi\u00e3o. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-que-vem-por-ai-para-o-codere-online-na-colombia\"><strong>O que vem por a\u00ed para o Codere Online na Col\u00f4mbia?<\/strong><\/h2>\n\n\n\n<p>Ele destacou as dificuldades cont\u00ednuas na <a href=\"https:\/\/igamingbusiness.com\/legal-compliance\/regulation\/colombia-gambling-vat-december\/\" target=\"_blank\" rel=\"noreferrer noopener\">Col\u00f4mbia, devido ao impacto do IVA recentemente implementado<\/a>, o que, segundo Iglesias, aumentou a al\u00edquota de imposto do operador para quase 50% da receita. &nbsp;<\/p>\n\n\n\n<p>Sher afirmou que as opera\u00e7\u00f5es foram reduzidas &#8220;ao m\u00ednimo&#8221; no mercado, para manter o ponto de equil\u00edbrio.<\/p>\n\n\n\n<p>Iglesias afirmou que a empresa estava em discuss\u00f5es para decidir qual seria seu pr\u00f3ximo passo no mercado, com seu desempenho no Panam\u00e1 mitigando algumas das perdas iniciais da empresa na Col\u00f4mbia.<\/p>\n\n\n\n<p>B\u00f4nus de cashback foram testados com clientes da Codere Online, com <a href=\"https:\/\/igamingbusiness.com\/legal-compliance\/stake-to-credit-colombian-players-with-vat-bonuses-to-avoid-impact-of-new-tax\/\" target=\"_blank\" rel=\"noreferrer noopener\">outros operadores como a Stake implementando estrat\u00e9gias semelhantes na Col\u00f4mbia<\/a> para mitigar o impacto sobre os jogadores.<\/p>\n\n\n\n<p>Mas Sher afirmou que o impacto no faturamento foi significativo. A Codere n\u00e3o detalha seus outros mercados em seu relat\u00f3rio de lucros, mas, na categoria &#8220;outros&#8221;, o lucro l\u00edquido do grupo caiu 3,5% no primeiro semestre, para \u20ac 8,2 milh\u00f5es.<\/p>\n","protected":false},"excerpt":{"rendered":"A Codere Online n\u00e3o parece estar planejando uma mudan\u00e7a para o Brasil em curto prazo.","protected":false},"author":293,"featured_media":21582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[68,11393],"tags":[11639,11221,2874],"company_relation":[],"content_series":[],"content_type":[102],"region":[215],"theme":[],"class_list":["post-394984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-financas","tag-aviv-sher","tag-brasil","tag-codere-online","content_type-noticias","region-brasil","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Codere Online sobre o Brasil: Precisar\u00edamos de muito dinheiro para ter sucesso<\/title>\n<meta name=\"description\" content=\"Aviv Sher, da Codere Online, disse que replicou um 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