{"id":395009,"date":"2025-08-14T11:58:00","date_gmt":"2025-08-14T11:58:00","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=395009"},"modified":"2025-08-21T12:08:34","modified_gmt":"2025-08-21T12:08:34","slug":"flamengo-encerra-contrato-de-patrocinio-com-pixbet","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/flamengo-encerra-contrato-de-patrocinio-com-pixbet\/","title":{"rendered":"Flamengo encerra contrato de patroc\u00ednio da Pixbet, a marca brasileira Flabet ser\u00e1 encerrada"},"content":{"rendered":"\n

O gigante do futebol brasileiro Flamengo anunciou o encerramento antecipado do seu contrato de patroc\u00ednio com a Pixbet, resultando ao encerramento da joint venture de apostas Flabet.<\/p>\n\n\n\n

Pela previs\u00e3o, o contrato encerraria em dezembro, embora pudesse ser renovado at\u00e9 2027. A marca Pixbet est\u00e1 presente na camisa do time desde 2022.<\/p>\n\n\n\n

O patroc\u00ednio master, no valor de aproximadamente R$ 470 milh\u00f5es (US$ 87,1 milh\u00f5es), foi considerado o maior patroc\u00ednio de clubes da hist\u00f3ria do futebol brasileiro.<\/p>\n\n\n\n

No entanto, o Flamengo anunciou nesta quarta-feira<\/a> que havia rescindido o seu contrato com o operador virtual, ap\u00f3s relatos de atrasos de pagamento da Pixbet.<\/p>\n\n\n\n

Depois de a Pixbet se tornar patrocinadora master do clube em janeiro do ano passado, o clube anunciou planos para estabelecer uma marca Flabet<\/a> que o operador geraria.<\/p>\n\n\n\n

No entanto, a marca Flabet ser\u00e1 encerrada, com rumores de que o Flamengo esteja negociando com outras empresas de apostas que querem assumir o patroc\u00ednio master.<\/p>\n\n\n\n

Numa nota publicada na quarta-feira em seu site, o clube declarou: “O Clube de Regatas do Flamengo anuncia que hoje, ap\u00f3s quatro anos de uma parceria de sucesso, terminou mutuamente e amigavelmente o seu contrato de patroc\u00ednio com a Pixbet.<\/p>\n\n\n\n

O clube agradece a parceria e deseja o sucesso da Pixbet.”<\/p>\n\n\n\n

No X, a Pixbet disse<\/a>: “Durante per\u00edodo, compartilhamos momentos que ultrapassavam o campo, refor\u00e7ando n\u00e3o s\u00f3 a marca Pixbet e o Flamengo, mas tamb\u00e9m unindo cora\u00e7\u00f5es e amplificando emo\u00e7\u00f5es entre milh\u00f5es de torcedores.<\/p>\n\n\n\n

“Os la\u00e7os constru\u00eddos ao longo destes quatro anos permanecem vivos e fortes. E, como em qualquer grande hist\u00f3ria que valha a pena respeitar, acreditamos que os nossos caminhos podem se cruzar novamente em breve. Obrigado, Flamengo\u201d.<\/p>\n\n\n\n

O que se passa com a Pixbet?<\/strong><\/h2>\n\n\n\n

O corte de la\u00e7os das duas empresas pode indicar que a Pixbet sofre dificuldades financeiras. A entrada do operador no mercado virtual regulamentado do Brasil foi marcada por desafios.<\/p>\n\n\n\n

Em abril, a licen\u00e7a da Pixbet foi temporariamente suspensa<\/a> pela Secretaria de Pr\u00eamios e Apostas (SPA) por n\u00e3o apresentar determinados certificados t\u00e9cnicos.<\/p>\n\n\n\n

A licen\u00e7a da Pixbet foi rapidamente restabelecida<\/a> gra\u00e7as a uma decis\u00e3o judicial no \u00e2mbito federal, embora a empresa tenha alegado que a suspens\u00e3o da licen\u00e7a “ilegal e desproporcional” tinha causado “danos reputacionais e econ\u00f4micos”, especialmente em rela\u00e7\u00e3o ao patroc\u00ednio do Flamengo.<\/p>\n\n\n\n

Mas a Pixbet voltaria a ter problemas com o regulador no final de maio, quando a SPA suspendeu a sua licen\u00e7a mais uma vez<\/a>. Esta suspens\u00e3o foi devido \u00e0 n\u00e3o conclus\u00e3o de avalia\u00e7\u00f5es de seguran\u00e7a do sistema de apostas do operador.<\/p>\n\n\n\n

Da mesma forma que ocorreu em abril, um tribunal federal concedeu uma liminar<\/a> para restabelecer a licen\u00e7a da Pixbet, emanando uma decis\u00e3o r\u00e1pida garantindo que o Flamengo n\u00e3o estaria infringindo a regulamenta\u00e7\u00e3o ao jogar com uma marca de apostas n\u00e3o licenciada em camisas de equipe no fim de semana seguinte.<\/p>\n\n\n\n

Flamengo \u00e0 procura de novo patrocinador master<\/strong><\/h2>\n\n\n\n

De acordo com um relat\u00f3rio da BNL Data<\/a> publicado na quarta-feira, tanto a Superbet como a Betano, bem como outro operador sem nome, apresentaram propostas no valor de mais de R$ 200 milh\u00f5es por temporada para assumir o patroc\u00ednio master do Flamengo.<\/p>\n\n\n\n

A Superbet j\u00e1 patrocina o S\u00e3o Paulo e o Fluminense, enquanto a Betano patrocina o Campeonato Brasileiro S\u00e9rie A, a principal liga do Brasil.<\/p>\n","protected":false},"excerpt":{"rendered":"Betano e Superbet foram apontados como poss\u00edveis pretendentes para substituir Pixbet como patrocinador master do Flamengo.","protected":false},"author":293,"featured_media":395019,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,62,45,43,47,66],"tags":[1576,9757,9755,11521,1967],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-395009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-marketing","category-marketing-afiliados","category-patrocinio","category-sportsbook","tag-betano","tag-flabet","tag-flamengo","tag-pixbet","tag-superbet","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nFlamengo encerra contrato de patroc\u00ednio com Pixbet<\/title>\n<meta name=\"description\" content=\"O clube de futebol brasileiro Flamengo anunciou o 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