{"id":395142,"date":"2025-09-12T13:53:05","date_gmt":"2025-09-12T13:53:05","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=395142"},"modified":"2025-09-22T13:56:25","modified_gmt":"2025-09-22T13:56:25","slug":"playtech-esta-otimista-quanto-a-oportunidade-de-lideranca-no-brasil-apesar-das-dificuldades-com-kyc","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/estrategia\/playtech-esta-otimista-quanto-a-oportunidade-de-lideranca-no-brasil-apesar-das-dificuldades-com-kyc\/","title":{"rendered":"Playtech est\u00e1 otimista quanto \u00e0 oportunidade de lideran\u00e7a no mercado brasileiro, apesar das dificuldades com KYC"},"content":{"rendered":"\n

A Playtech espera assumir uma posi\u00e7\u00e3o de lideran\u00e7a no mercado B2B brasileiro, estimando que j\u00e1 assume a posi\u00e7\u00e3o de l\u00edder de mercado de servi\u00e7os de integra\u00e7\u00e3o no pa\u00eds. <\/p>\n\n\n\n

Em sua fala durante a reuni\u00e3o com fornecedores sobre os resultados do primeiro semestre<\/a>, que ocorreu na quinta-feira, o CEO da Playtech, Mor Weizer, declarou que a participa\u00e7\u00e3o de carteira da empresa no mercado da LatAm oscilava entre 5% e 10% considerando os operadores parceiros do Brasil, entre as quais a Betano a Bet365. <\/p>\n\n\n\n

O faturamento declarado da Playtech no mercado da LatAm apresentou queda de 32% no primeiro semestre<\/a>, embora isso se devesse \u00e0 revis\u00e3o contratual com o operador mexicano Caliente Interactive. A introdu\u00e7\u00e3o do VAT na Col\u00f4mbia tamb\u00e9m impactou os resultados, o que foi em parte compensado pela abertura do licenciamento do setor de apostas esportivas online e iGaming no per\u00edodo.  <\/p>\n\n\n\n

Foco na integra\u00e7\u00e3o durante os primeiros seis meses de opera\u00e7\u00e3o no Brasil <\/strong><\/h2>\n\n\n\n

No relat\u00f3rio, a Playtech destacou que ampliaria os investimentos no mercado no segundo semestre. Mor citou que, segundo analistas, a proje\u00e7\u00e3o de crescimento de mercado \u00e9 de 15%, chegando a um GGR, que \u00e9 a receita bruta de jogos, de US$ 17 bilh\u00f5es em 2030. <\/p>\n\n\n\n

Ao responder questionamentos sobre o Brasil, Mor disse que os operadores parceiros da Playtech foram impactados pelos processos altamente rigorosos de integra\u00e7\u00e3o e KYC exigidos pelo regulador de jogos, a SPA.  <\/p>\n\n\n\n

\u201cO Brasil introduziu um dos requisitos de integra\u00e7\u00e3o mais rigorosos do mundo, levando a taxas de rejei\u00e7\u00e3o de KYC incomumente elevadas e, por conta disso, volumes menores que o esperado em todo o setor na primeira metade do ano,\u201d disse Mor.  <\/p>\n\n\n\n

\u201cAlguns operadores viram um impacto de 20%. Outros viram um impacto de 70% em seus neg\u00f3cios.<\/p>\n\n\n\n

Por conta da solidez das nossas parcerias com os principais operadores brasileiros, houve um impacto sobre n\u00f3s como fornecedor B2B. Mas, deixando claro, vemos isso como uma intemp\u00e9rie tempor\u00e1ria.\u201d<\/p>\n\n\n\n

Ele tamb\u00e9m destacou o impacto de uma nova medida provis\u00f3ria que aumentou a al\u00edquota do imposto sobre jogos para 18% do GGR em junho<\/a>.<\/p>\n\n\n\n

\u201cCom toda a sinceridade, digo que ainda h\u00e1 um impacto no imposto, j\u00e1 que passou a ser deduzido. Da perspectiva de royalties, ainda n\u00e3o chegamos aonde precisamos, mas estamos crescento,\u201d declarou Mor.  <\/p>\n\n\n\n

Apesar dessas quest\u00f5es, o CEO disse que, no m\u00eas de agosto, a GGR relativa \u00e0s opera\u00e7\u00f5es no Brasil se encontrava no mesmo n\u00edvel anterior \u00e0 implementa\u00e7\u00e3o das regulamenta\u00e7\u00f5es.  <\/p>\n\n\n\n

Grande neg\u00f3cio vem a\u00ed para a Playtech no Brasil <\/strong><\/h2>\n\n\n\n

Mor declarou que a provedora fechou neg\u00f3cio com um dos maiores operadores do pa\u00eds, mas n\u00e3o compartilhou nenhum detalhe.  <\/p>\n\n\n\n

\u201cAinda n\u00e3o posso dar nomes, mas estamos numa etapa avan\u00e7ada de discuss\u00f5es com o que acreditamos que ser\u00e1 uma das maiores opera\u00e7\u00f5es do Brasil,\u201d afirmou.  <\/p>\n\n\n\n

\u201cEles t\u00eam acesso ao mercado e s\u00e3o muito bem estabelecidos no mercado, n\u00e3o ainda em esportes, apostas e jogos virtuais, mas com certeza \u00e9 uma oportunidade importante para a Playtech.\u201d  <\/p>\n\n\n\n

Para al\u00e9m disso, a empresa planeja abrir um est\u00fadio em S\u00e3o Paulo para dar suporte ao seu crescimento no Brasil.  <\/p>\n\n\n\n

Contrato estruturado para a Galera.bet  <\/strong><\/h2>\n\n\n\n

E mais: a Playtech tem um contrato estruturado com o operador brasileiro Galera.bet. Como parte do neg\u00f3cio, ela tem uma op\u00e7\u00e3o de custo nominal de 40% sobre as a\u00e7\u00f5es da Galera.bet. Ela foi um dos primeiros operadores a receber uma licen\u00e7a local no Brasil, logo no lan\u00e7amento do mercado em janeiro.<\/p>\n\n\n\n

Mor acredita que a Playtech tem o potencial de exceder a taxa de crescimento do mercado no Brasil. <\/p>\n\n\n\n

\u201cAcredito mesmo que preparamos o terreno para um crescimento acelerado que tem a possibilidade de superar os 15%. Se o mercado crescer a 15%, a Playtech conseguir\u00e1 crescer verticalmente com clientes atuais e horizontalmente com mais clientes,\u201d insistiu.  <\/p>\n","protected":false},"excerpt":{"rendered":"Ambiciosos, a Playtech planeja um crescimento mais r\u00e1pido que a previs\u00e3o de taxa do mercado de 15% ao ano, al\u00e9m de um contrato de fornecimento com um dos maiores operadores do mercado.","protected":false},"author":293,"featured_media":264272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[68],"tags":[11221,7502,11660,871],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-395142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","tag-brasil","tag-galera-bet","tag-mor-weizer","tag-playtech","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nPlaytech est\u00e1 otimista quanto \u00e0 oportunidade de lideran\u00e7a no Brasil, apesar das dificuldades com KYC<\/title>\n<meta name=\"description\" content=\"Ambiciosos, a Playtech planeja um crescimento mais r\u00e1pido que a previs\u00e3o de taxa do mercado de 15%. 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