{"id":395177,"date":"2025-09-24T16:05:03","date_gmt":"2025-09-24T16:05:03","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=395177"},"modified":"2025-09-26T16:10:08","modified_gmt":"2025-09-26T16:10:08","slug":"confianca-entre-localizacao-e-jogador-e-fundamental-para-o-kyc-no-brasil","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/juridico-conformidade\/confianca-entre-localizacao-e-jogador-e-fundamental-para-o-kyc-no-brasil\/","title":{"rendered":"Confian\u00e7a entre localiza\u00e7\u00e3o e jogador \u00e9 fundamental para o KYC no Brasil, segundo especialistas do setor"},"content":{"rendered":"\n

A localiza\u00e7\u00e3o e a confian\u00e7a s\u00e3o componentes necess\u00e1rios para o sucesso do processo de KYC (Conhe\u00e7a o Seu Cliente, na sigla em ingl\u00eas) no Brasil, concordaram especialistas do setor de jogos na C\u00fapula do SBC Lisboa, realizado semana passada. <\/p>\n\n\n\n

Durante a C\u00fapula do SBC Lisboa, ocorrida na semana passada, um painel discutiu os desafios de cumprimento das rigorosas regras de KYC, sobretudo no mercado de apostas virtuais rec\u00e9m-regulamentado<\/a> do Brasil, onde as medidas restritivas prejudicaram o crescimento do operador no lan\u00e7amento do licenciamento do setor.\u00a0<\/p>\n\n\n\n

O CBO da Esportes Gaming Brasil, Hugo Baungartner, a diretora de compliance da Stake, Barbara Teles, e a conselheira de compliance da Betboom, Beatriz de Souza Morganti, concordaram que os provedores de KYC locais haviam sido a melhor op\u00e7\u00e3o para os operadores de apostas no Brasil, muito por conta do aumento da confian\u00e7a e do entendimento dos jogadores locais.  <\/p>\n\n\n\n

\u201cQuando soubemos que ter\u00edamos de fazer o processo de KYC no Brasil, vi um movimento de empresas internacionais e locais tentando fornecer a solu\u00e7\u00e3o para os operadores,\u201d declarou Hugo.  <\/p>\n\n\n\n

\u201cSoube que seria complicado trabalhar com ferramentas que n\u00e3o fossem brasileiras. Na nossa opera\u00e7\u00e3o, usamos uma solu\u00e7\u00e3o brasileira terceirizada e, claro, na qual confiamos. Nem todos s\u00e3o de confian\u00e7a\u201d. <\/p>\n\n\n\n

O aspecto da terceiriza\u00e7\u00e3o \u00e9 fundamental no Brasil <\/strong><\/h2>\n\n\n\n

Barbara concorda com a decis\u00e3o de Hugo, no sentido de optar por uma solu\u00e7\u00e3o terceirizada, dizendo que um processo de tamanha import\u00e2ncia deve ser deixado para especialistas de fora do neg\u00f3cio. <\/p>\n\n\n\n

\u201cEstamos na ind\u00fastria do entretenimento”, explicou Barbara. \u201cN\u00e3o somos provedores de KYC. <\/p>\n\n\n\n

A confian\u00e7a em provedores de KYC terceirizados, ainda mais no Brasil, \u00e9 uma solu\u00e7\u00e3o melhor do que voc\u00ea a oferecer. Ainda n\u00e3o sabemos muito, porque s\u00f3 estamos no mercado regulamentado h\u00e1 seis meses.\u201d <\/p>\n\n\n\n

Beatriz compartilha o sentimento: \u201cO nosso principal servi\u00e7o \u00e9 a experi\u00eancia de aposta, \u00e9 nisso que devemos focar. Delegar a parte dif\u00edcil e a parte muito t\u00e9cnica parece representar uma solu\u00e7\u00e3o melhor”.<\/p>\n\n\n\n

Educa\u00e7\u00e3o \u00e9 importante para que os operadores de jogos tenham sucesso no KYC <\/strong><\/h2>\n\n\n\n

Uma das maiores quest\u00f5es dos operadores, sobretudo nos primeiros tr\u00eas meses de regulamenta\u00e7\u00e3o, foi a confus\u00e3o entre os clientes sobre a import\u00e2ncia do KYC<\/a>.\u00a0<\/p>\n\n\n\n

Antes de regulamenta\u00e7\u00e3o, n\u00e3o eram solicitadas muitos dados dos apostadores. Contudo, a partir do dia 1\u00ba de janeiro, os jogadores passaram a ter de fornecer dados pessoais extensos, al\u00e9m de reconhecimento facial, para os operadores.<\/p>\n\n\n\n

A educa\u00e7\u00e3o entre os jogadores tem sido fundamental para garantir que compreendam a import\u00e2ncia do KYC para a sua prote\u00e7\u00e3o. <\/p>\n\n\n\n

\u201cTodos n\u00f3s passamos por isso entre dezembro e janeiro”, continuou Hugo. \u201cDesde o dia 1\u00ba de janeiro, eles precisam preencher tudo antes de fazer o primeiro dep\u00f3sito.  <\/p>\n\n\n\n

\u00c9 claro que houve dificuldades. Tivemos v\u00e1rios atritos em janeiro. O tr\u00e1fego de todo mundo caiu. M\u00eas a m\u00eas, comunic\u00e1vamos que eles precisavam preencher 100% do KYC, sen\u00e3o n\u00e3o poderiam criar uma conta”. <\/p>\n\n\n\n

A educa\u00e7\u00e3o \u00e9 uma via de m\u00e3o dupla, explicou Beatriz. <\/p>\n\n\n\n

\u201cAcho que foi uma boa oportunidade para todos”, declarou ela. \u201cNesse momento, estamos educando os jogadores, mas ainda sendo educados tamb\u00e9m, sobretudo a respeito da parte mais dif\u00edcil para que o cliente fa\u00e7a. <\/p>\n\n\n\n

Tamb\u00e9m precisamos nos educar sobre a facilita\u00e7\u00e3o da vida deles. De modo que tem sido desafiador, mas isso \u00e9 bom porque est\u00e3o sendo descobertas muitas ferramentas novas”. <\/p>\n\n\n\n

Ficar um passo \u00e0 frente <\/strong><\/h2>\n\n\n\n

Conforme o esperado, os operadores tiveram de manter a vigil\u00e2ncia para n\u00e3o deixar que os brasileiros desrespeitassem os requisitos de KYC. <\/p>\n\n\n\n

\u201cBrasileiro \u00e9 muito criativo”, adicionou Beatriz. \u201cOs provedores de KYC precisam se antecipar ao que pode acontecer, o que podem fazer para evitar a fraude – por exemplo, uma prova de idade, uma prova de semelhan\u00e7a. Precisamos fazer isso no Brasil\u201d. <\/p>\n\n\n\n

Os operadores precisar\u00e3o ficar um passo \u00e0 frente de quem busca formas de sobrepassar o KYC, acredita Barbara. <\/p>\n\n\n\n

Ela analisou outras localidades para aprender e colaborar sobre KYC, al\u00e9m do vindouro esquema de autoexclus\u00e3o do Brasil<\/a>, que dever\u00e1 estrear at\u00e9 o fim de 2025. \u00a0<\/p>\n\n\n\n

\u201cNo Brasil, todo dia se v\u00ea um novo desafio a se enfrentar\u201d, concluiu Barbara. \u201cPrecisamos ser mais criativos. <\/p>\n\n\n\n

Precisarmos ter uma oportunidade de aprender com outros pa\u00edses. Precisamos ter uma oportunidade de desenvolver outras ferramentas e tudo mais. <\/p>\n\n\n\n

Se conseguirmos compartilhar dados sobre os jogadores autoexclu\u00eddos, podemos juntar todos os atletas que n\u00e3o podem apostar. Se colocarmos essas informa\u00e7\u00f5es no mesmo banco de dados, todos saem mais seguros”. <\/p>\n","protected":false},"excerpt":{"rendered":"O KYC virou uma das maiores preocupa\u00e7\u00f5es dos operadores no Brasil desde o in\u00edcio da regulamenta\u00e7\u00e3o do mercado.","protected":false},"author":293,"featured_media":395181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[11419,11362,11368,71],"tags":[11664,11667,11221,11546,7197,11670,11673,6805],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-395177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conformidade","category-juridico-conformidade","category-regulamentacao","category-tecnologia-inovacao","tag-barbara-teles","tag-betboom","tag-brasil","tag-esportes-gaming-brasil","tag-hugo-baungartner","tag-kyc","tag-laura-beatriz-de-souza-morganti","tag-stake","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nConfian\u00e7a entre localiza\u00e7\u00e3o e jogador \u00e9 fundamental para o KYC no Brasil<\/title>\n<meta name=\"description\" content=\"A localiza\u00e7\u00e3o e a confian\u00e7a s\u00e3o componentes necess\u00e1rios para o sucesso do processo de KYC no Brasil, revelaram especialistas do setor de jogos no SBC Lisboa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbusiness.com\/br\/juridico-conformidade\/confianca-entre-localizacao-e-jogador-e-fundamental-para-o-kyc-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Confian\u00e7a entre localiza\u00e7\u00e3o e jogador \u00e9 fundamental para o KYC no Brasil, segundo especialistas do setor\" \/>\n<meta property=\"og:description\" content=\"A localiza\u00e7\u00e3o e a confian\u00e7a s\u00e3o componentes necess\u00e1rios para o sucesso do processo de KYC no Brasil, revelaram 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