{"id":395315,"date":"2025-10-23T15:39:57","date_gmt":"2025-10-23T15:39:57","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=395315"},"modified":"2025-10-24T15:43:48","modified_gmt":"2025-10-24T15:43:48","slug":"senadora-critica-lancamento-de-marca-de-apostas-da-caixa","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/estrategia\/senadora-critica-lancamento-de-marca-de-apostas-da-caixa\/","title":{"rendered":"Senadora critica marca de apostas da Caixa, com data de lan\u00e7amento marcada para novembro"},"content":{"rendered":"\n<p>No ano passado, a Caixa, que det\u00e9m o monop\u00f3lio federal das loterias no Brasil, anunciou que planejava lan\u00e7ar uma plataforma interna de apostas online. Ela <a href=\"https:\/\/igamingbusiness.com\/br\/estrategia\/caixa-espera-ser-um-grande-jogador-no-mercado-de-apostas-do-brasil\/\" target=\"_blank\" rel=\"noreferrer noopener\">apresentou um pedido de licen\u00e7a<\/a> antes da entrada em vigor da regulamenta\u00e7\u00e3o do mercado, em 1\u00ba de janeiro deste ano.<\/p>\n\n\n\n<p>A Caixa \u00e9 um banco estatal brasileiro, o que motiva questionamentos sobre se tal entidade deveria explorar um setor que divide opini\u00f5es entre os pol\u00edticos do pa\u00eds, apesar de seu rigoroso quadro regulat\u00f3rio.<\/p>\n\n\n\n<p>No in\u00edcio deste m\u00eas, <a href=\"https:\/\/oglobo.globo.com\/economia\/noticia\/2025\/10\/16\/caixa-tera-r-40-bilhoes-a-mais-no-credito-imobiliario-diz-presidente-do-banco.ghtml\" target=\"_blank\" rel=\"noreferrer noopener\">em entrevista ao jornal O Globo<\/a>, o presidente da Caixa, Carlos Vieira, revelou que o banco lan\u00e7aria seu produto de apostas em novembro.<\/p>\n\n\n\n<p>Contudo, a medida continua controversa, culminando, na quarta-feira, <a href=\"https:\/\/www12.senado.leg.br\/noticias\/materias\/2025\/10\/22\/damares-critica-criacao-de-bet-da-caixa-economica-federal\" target=\"_blank\" rel=\"noreferrer noopener\">com as cr\u00edticas da senadora Damares Alves aos planos da Caixa<\/a>.<\/p>\n\n\n\n<p>Damares afirmou que o lan\u00e7amento contradizia o n\u00edvel de responsabilidade social esperado da Caixa, como entidade estatal do Brasil, uma vez que seu produto colocaria os apostadores em risco de depend\u00eancia do jogo.<\/p>\n\n\n\n<p>&#8220;A decis\u00e3o da Caixa Econ\u00f4mica Federal de criar a sua pr\u00f3pria plataforma de apostas online representa talvez um dos maiores contratempos morais e sociais da hist\u00f3ria recente do pa\u00eds&#8221;, disse ela \u00e0 plen\u00e1ria do Senado.<\/p>\n\n\n\n<p>&#8220;\u00c9 um movimento contradit\u00f3rio, perigoso e profundamente irrespons\u00e1vel, vindo precisamente de uma institui\u00e7\u00e3o p\u00fablica criada para promover o desenvolvimento social, habita\u00e7\u00e3o acess\u00edvel e inclus\u00e3o financeira, para n\u00e3o explorar a depend\u00eancia e a vulnerabilidade econ\u00f3mica da popula\u00e7\u00e3o mais pobre.&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-a-chegada-das-apostas-da-caixa-e-tao-controversa\"><strong>Por que a chegada das apostas da Caixa \u00e9 t\u00e3o controversa?<\/strong><\/h2>\n\n\n\n<p>Damares afirmou que o lan\u00e7amento do produto de apostas da Caixa vai de encontro ao objetivo do governo brasileiro de proteger os jogadores dos malef\u00edcios do jogo.<\/p>\n\n\n\n<p><a href=\"https:\/\/igamingbusiness.com\/br\/financas\/camara-dos-deputados-do-brasil-revoga-cobranca-retroativa-de-impostos\/\" target=\"_blank\" rel=\"noreferrer noopener\">Recentemente, o governo brasileiro fracassou<\/a> em suas tentativas de aumentar em 50% o imposto sobre jogos de azar, al\u00e9m de n\u00e3o conseguir aprovar propostas de tributa\u00e7\u00e3o retroativa dos operadores por suas atividades anteriores \u00e0 regulamenta\u00e7\u00e3o.<\/p>\n\n\n\n<p>Apesar disso, o governo parece ainda estar decidido a aumentar os impostos sobre os operadores de jogos, com <a href=\"https:\/\/igamingbusiness.com\/br\/juridico-conformidade\/regulamentacao\/projeto-de-lei-propoe-dobrar-o-imposto-sobre-bets-no-brasil\/\" target=\"_blank\" rel=\"noreferrer noopener\">um novo projeto de lei em andamento<\/a> para aumentar a al\u00edquota para 24% do GGR, quer \u00e9 a receita bruta de jogos, para al\u00e9m da possibilidade de <a href=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/regulacao-de-marketing\/o-brasil-pode-se-opor-as-iminentes-restricoes-de-anuncios-de-bets\/\" target=\"_blank\" rel=\"noreferrer noopener\">ainda mais restri\u00e7\u00f5es \u00e0 publicidade<\/a>.<\/p>\n\n\n\n<p>Como o governo acredita que est\u00e1 tomando medidas para proteger melhor os apostadores, Damares teme que o lan\u00e7amento das apostas pela Caixa legitime a atividade de bets e que seja possivelmente nociva aos brasileiros.<\/p>\n\n\n\n<p>\u201cO mesmo governo que alegava querer controlar os danos agora decide ser ele pr\u00f3prio o agente da explora\u00e7\u00e3o, transformando um banco p\u00fablico, s\u00edmbolo da confian\u00e7a nacional, em uma casa de apostas oficial\u201d, explicou Damares. &#8220;Deve ser dito de forma clara: esta \u00e9 uma trag\u00e9dia que s\u00f3 espera acontecer!&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-caixa-espera-estar-na-vanguarda-das-apostas-no-brasil\"><strong>Caixa espera estar na vanguarda das apostas no Brasil<\/strong><\/h2>\n\n\n\n<p>Na entrevista ao O Globo, Carlos Vieira disse que esperava que a Caixa se tornasse um grande ator no mercado brasileiro de apostas reguladas.<\/p>\n\n\n\n<p>Ele estimou que o faturamento ficar\u00e1 entre R$ 2 bilh\u00f5es e R$ 2,5 bilh\u00f5es em 2026, o primeiro ano completo da Caixa em funcionamento.<\/p>\n\n\n\n<p>A autoriza\u00e7\u00e3o da Caixa para operar no mercado foi formalizada atrav\u00e9s da Portaria n.\u00ba 1.665, emitida em 29 de julho deste ano. A licen\u00e7a engloba tr\u00eas marcas, chamadas BetCaixa, Megabet e Xbet Caixa.<\/p>\n","protected":false},"excerpt":{"rendered":"A Senadora Damares Alves condenou o lan\u00e7amento do produto de apostas online do banco federal Caixa Econ\u00f4mica Federal.","protected":false},"author":293,"featured_media":395320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[68,55,53,11362,11368],"tags":[9736,9738,11711],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-395315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-jogo-problematico","category-jogo-sustentavel","category-juridico-conformidade","category-regulamentacao","tag-caixa","tag-caixa-loterias","tag-carlos-vieira","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Senadora critica lan\u00e7amento de marca de 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