{"id":395765,"date":"2026-02-05T16:29:39","date_gmt":"2026-02-05T16:29:39","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=395765"},"modified":"2026-02-09T16:40:59","modified_gmt":"2026-02-09T16:40:59","slug":"comissao-do-senado-brasileiro-aprova-proibicao-de-propaganda-de-bets","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/apostas-esportivas\/comissao-do-senado-brasileiro-aprova-proibicao-de-propaganda-de-bets\/","title":{"rendered":"Comiss\u00e3o do Senado brasileiro aprova proibi\u00e7\u00e3o de propaganda de bets"},"content":{"rendered":"\n<p>Os senadores do Brasil avan\u00e7aram na proibi\u00e7\u00e3o de propaganda de bets.<\/p>\n\n\n\n<p>Nessa semana, a Comiss\u00e3o de Ci\u00eancia e Tecnologia do Senado aprovou um <a href=\"https:\/\/www25.senado.leg.br\/web\/atividade\/materias\/-\/materia\/165405\" target=\"_blank\" rel=\"noreferrer noopener\">projeto de lei<\/a> que alteraria a Lei de Apostas Esportivas do Brasil, de modo a proibir a publicidade de apostas esportivas e jogos virtuais em todo o pa\u00eds, al\u00e9m de proibir a promo\u00e7\u00e3o de bets eletr\u00f4nicas.<\/p>\n\n\n\n<p>A senadora Damares Alves associou a problem\u00e1tica dos jogos de azar com a piora de problemas mentais entre brasileiros, <a href=\"https:\/\/www12.senado.leg.br\/noticias\/materias\/2026\/02\/04\/fim-da-publicidade-de-bets-avanca-na-cct\" target=\"_blank\" rel=\"noreferrer noopener\">conforme uma publica\u00e7\u00e3o do Senado<\/a>.<\/p>\n\n\n\n<p>&#8220;Ao impor limites claros \u00e0 atua\u00e7\u00e3o comercial das casas de apostas e impedir a explora\u00e7\u00e3o do ambiente eleitoral por esse tipo de atividade, a proposi\u00e7\u00e3o oferece resposta legislativa proporcional \u00e0 gravidade do problema diagnosticado pelo Senado Federal&#8221;, declarou Damares.<\/p>\n\n\n\n<p>A proibi\u00e7\u00e3o incluiria publicidade no r\u00e1dio, TV, jornais, revistas, redes sociais e patroc\u00ednios a clubes e eventos esportivos.<\/p>\n\n\n\n<p>Existe a possibilidade de uma emenda que permita o patroc\u00ednio de clubes esportivos ol\u00edmpicos, conforme a publica\u00e7\u00e3o. O projeto de lei seguir\u00e1 para aprecia\u00e7\u00e3o da Comiss\u00e3o de Constitui\u00e7\u00e3o, Justi\u00e7a e Cidadania.<\/p>\n\n\n\n<p>O projeto criaria uma penaliza\u00e7\u00e3o de at\u00e9 US$ 2 milh\u00f5es e poss\u00edvel suspens\u00e3o ou revoga\u00e7\u00e3o das licen\u00e7as.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-inicio-do-mercado-de-apostas-no-brasil\"><strong>In\u00edcio do mercado de apostas no Brasil<\/strong><\/h2>\n\n\n\n<p>O Brasil lan\u00e7ou o seu mercado regulamentado de jogos de azar online em janeiro de 2025, com 14 operadores. Atualmente, existem mais de 80 operadores licenciados no pa\u00eds.<\/p>\n\n\n\n<p>No primeiro ano de bets online no Brasil, <a href=\"https:\/\/igamingbusiness.com\/br\/financas\/bets-online-do-brasil-geram-ggr-de-7-bilhoes-em-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">foi gerada uma receita bruta de jogos de US$7 bilh\u00f5es<\/a>.<\/p>\n\n\n\n<p>\u201cAcho que o mercado \u00e9 um grande sucesso\u201d, Udo Seckelmann, head de gambling &amp; crypto do escrit\u00f3rio Bichara e Motta Advogados, <a href=\"https:\/\/igamingbusiness.com\/br\/juridico-conformidade\/regulamentacao\/sera-que-o-primeiro-ano-de-bets-regulamentadas-no-brasil-foram-um-sucesso\/\" target=\"_blank\" rel=\"noreferrer noopener\">disse \u00e0 iGB no m\u00eas passado<\/a>. \u201cAcho que o que o Brasil fez, principalmente nos dois \u00faltimos anos com todas as portarias, todas as regulamenta\u00e7\u00f5es, todas as leis federais e todos os avan\u00e7os que tivemos foi \u00f3timo.\u201d<\/p>\n\n\n\n<p>Um dos principais objetivos da legaliza\u00e7\u00e3o do setor era eliminar o mercado ilegal.<\/p>\n\n\n\n<p>De acordo com reportagens anteriores da iGB, h\u00e1 receios de que as restri\u00e7\u00f5es publicit\u00e1rias propostas e os recentes aumentos de impostos prejudiquem a elimina\u00e7\u00e3o do mercado ilegal. O presidente Lula aprovou no m\u00eas passado um aumento gradual dos impostos, que elevar\u00e1 os impostos sobre jogos de azar dos 12% originais em 1% ao ano at\u00e9 atingir 15% em 2028.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proibicoes-internacionais-a-publicidade-de-jogos-de-azar\"><strong>Proibi\u00e7\u00f5es internacionais \u00e0 publicidade de jogos de azar<\/strong><\/h2>\n\n\n\n<p>O Brasil est\u00e1 longe de ser o \u00fanico pa\u00eds que tem considerado a proibi\u00e7\u00e3o da publicidade de jogos de azar, com v\u00e1rios pa\u00edses j\u00e1 tendo promulgado algum n\u00edvel de proibi\u00e7\u00e3o.<\/p>\n\n\n\n<p>Desde o lan\u00e7amento das apostas esportivas no Canad\u00e1 em 2022, alguns legisladores t\u00eam procurado proibir, ou pelo menos tornar mais rigorosas, as regulamenta\u00e7\u00f5es sobre a publicidade de jogos de azar em todo o pa\u00eds. Mais de 40 senadores fizeram uma \u00a0forte press\u00e3o no final do ano passado e as discuss\u00f5es continuam.<\/p>\n\n\n\n<p>Os pa\u00edses europeus tamb\u00e9m introduziram uma s\u00e9rie de proibi\u00e7\u00f5es \u00e0 publicidade de jogos de azar.<\/p>\n\n\n\n<p>Em 2023, a B\u00e9lgica proibiu toda a publicidade de jogos de azar na TV, r\u00e1dio, jornais e espa\u00e7os p\u00fablicos. Os Pa\u00edses Baixos aplicaram proibi\u00e7\u00f5es semelhantes \u00e0 publicidade n\u00e3o direcionada. Um novo movimento no pa\u00eds poderia eliminar todo tipo de propaganda de jogos de azar.<\/p>\n\n\n\n<p>A Espanha deu in\u00edcio a uma proibi\u00e7\u00e3o rigorosa da publicidade de jogos de azar em 2020, mantendo a publicidade de jogos de azar fora das televis\u00e3o. Al\u00e9m disso, o pa\u00eds pro\u00edbe o uso de celebridades e de publicidade em camisas de times.<\/p>\n\n\n\n<p>A It\u00e1lia tamb\u00e9m tem uma proibi\u00e7\u00e3o nacional de publicidade na televis\u00e3o, r\u00e1dio e apostas digitais desde 2018.<\/p>\n\n\n\n<p>Na Am\u00e9rica do Sul, a Argentina est\u00e1 buscando meios de proibir por completo a propaganda e o patroc\u00ednio de jogos de azar .<\/p>\n","protected":false},"excerpt":{"rendered":"O projeto de lei criaria severas restri\u00e7\u00f5es \u00e0 propaganda de bets no Brasil, mas ainda podem ser feitas restri\u00e7\u00f5es","protected":false},"author":346,"featured_media":395775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,11359],"tags":[11225,9417],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-395765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-jogos","tag-secretaria-de-premios-e-apostas","tag-spa","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comiss\u00e3o do Senado brasileiro aprova proibi\u00e7\u00e3o de propaganda de bets<\/title>\n<meta name=\"description\" content=\"Uma comiss\u00e3o do 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