{"id":396006,"date":"2026-03-17T14:38:06","date_gmt":"2026-03-17T14:38:06","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=396006"},"modified":"2026-03-19T14:45:22","modified_gmt":"2026-03-19T14:45:22","slug":"novo-projeto-de-lei-do-brasil-visa-proibir-programas-de-fidelidade-e-cashback","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/juridico-conformidade\/regulamentacao\/novo-projeto-de-lei-do-brasil-visa-proibir-programas-de-fidelidade-e-cashback\/","title":{"rendered":"Novo projeto de lei no Brasil visa proibir a reten\u00e7\u00e3o de clientes por meio da proibi\u00e7\u00e3o de programas de fidelidade e cashback"},"content":{"rendered":"\n<p>Eduardo Gir\u00e3o, um cr\u00edtico de longa data do jogo no Brasil, apresentou um projeto de lei que visa proibir certos mecanismos de incentivo e reten\u00e7\u00e3o no setor de jogos online, como programas de fidelidade e cashback.<\/p>\n\n\n\n<p>O <a href=\"https:\/\/legis.senado.leg.br\/sdleg-getter\/documento?dm=10172394&amp;ts=1773342032991&amp;disposition=inline\" target=\"_blank\" rel=\"noreferrer noopener\">projeto de lei n\u00ba 1018<\/a>, do senador Gir\u00e3o, divulgado esta semana, visa alterar a <a href=\"http:\/\/www.planalto.gov.br\/ccivil_03\/_ato2023-2026\/2023\/lei\/l14790.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Lei n\u00ba 14.790<\/a>, que legalizou as apostas no Brasil em dezembro de 2023.<\/p>\n\n\n\n<p>O projeto de lei pro\u00edbe que os operadores de apostas licenciados no Brasil \u201ccriem, mantenham ou divulguem mecanismos para incentivar, reter ou estimular\u201d o jogo.<\/p>\n\n\n\n<p>O PL n\u00ba 1018 tamb\u00e9m pro\u00edbe programas de lealdade, recompensas ou pontos, bem como a concess\u00e3o de cashback aos apostadores.<\/p>\n\n\n\n<p>Promo\u00e7\u00f5es condicionadas a dep\u00f3sitos, manuten\u00e7\u00e3o do saldo ou continuidade da atividade na plataforma tamb\u00e9m seriam proibidas ao abrigo da medida.<\/p>\n\n\n\n<p>A gamifica\u00e7\u00e3o tamb\u00e9m seria proibida, o que incapacitaria os operadores de apresentar objetivos, miss\u00f5es ou desafios, bem como classificar os jogadores com base na sua atividade de apostas.<\/p>\n\n\n\n<p>S\u00f3 seria permitida a comunica\u00e7\u00e3o com os jogadores que fosse \u201cinformativa, institucional ou educativa\u201d, devido a uma proposta de proibi\u00e7\u00e3o da comunica\u00e7\u00e3o personalizada destinada a incentivar os jogadores a apostar com base em seu hist\u00f3rico de apostas.<\/p>\n\n\n\n<p>Se o projeto de lei for aprovado, os operadores licenciados ter\u00e3o 90 dias a partir da sua publica\u00e7\u00e3o para adaptar suas plataformas e contratos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-por-que-girao-apresentou-este-projeto-de-lei\"><strong>Por que Gir\u00e3o apresentou este projeto de lei?<\/strong><\/h2>\n\n\n\n<p>Gir\u00e3o tem se mantido firme em sua postura contr\u00e1ria ao jogo, <a href=\"https:\/\/igamingbusiness.com\/br\/apostas-esportivas\/senador-pede-proibicao-de-bets-receando-pelo-futebol-brasileiro\/\" target=\"_blank\" rel=\"noreferrer noopener\">pedindo repetidamente<\/a> que a regulamenta\u00e7\u00e3o das apostas online seja revogada devido aos seus impactos sociais.<\/p>\n\n\n\n<p>Em sua exposi\u00e7\u00e3o de motivos do PL n\u00ba 1018, Gir\u00e3o voltou a criticar o setor, alegando que a legaliza\u00e7\u00e3o \u201cdeu in\u00edcio a um cen\u00e1rio de profunda preocupa\u00e7\u00e3o social, econ\u00f4mica e institucional\u201d.<\/p>\n\n\n\n<p>Embora j\u00e1 haja proibi\u00e7\u00e3o de b\u00f4nus de boas-vindas, Gir\u00e3o acredita que s\u00e3o necess\u00e1rias mais restri\u00e7\u00f5es para impedir que os operadores retenham jogadores com base em seu comportamento anterior nas apostas.<\/p>\n\n\n\n<p>&#8220;Esta \u00e9 uma atividade cuja l\u00f3gica muito econ\u00f3mica depende da perda repetida do usu\u00e1rio, que imp\u00f5e ao Estado o dever de agir firmemente para mitigar os seus efeitos nocivos&#8221;, disse Gir\u00e3o.<\/p>\n\n\n\n<p>&#8220;Perante este cen\u00e1rio, a aprova\u00e7\u00e3o desta proposta representa uma medida necess\u00e1ria para mitigar os efeitos socialmente adversos da atividade, preservar a dignidade econ\u00f4mica da popula\u00e7\u00e3o brasileira e melhorar o equil\u00edbrio regulat\u00f3rio do setor\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-politicos-brasileiros-continuam-criticando-jogos-de-azar\"><strong>Pol\u00edticos brasileiros continuam criticando jogos de azar<\/strong><\/h2>\n\n\n\n<p>O setor de apostas regulamentadas tornou-se um tema bastante pol\u00eamico entre os pol\u00edticos brasileiros.<\/p>\n\n\n\n<p>No in\u00edcio deste m\u00eas, o presidente Lula despertou a ira do setor ao exortar o governo a <a href=\"https:\/\/igamingbusiness.com\/br\/jogos-offshore\/setor-brasileiro-reage-ao-pedido-de-lula-pela-proibicao-de-apostas\/\" target=\"_blank\" rel=\"noreferrer noopener\">se unir para proibir as apostas online<\/a>, descrevendo o v\u00edcio em jogos de azar como uma \u201ctrag\u00e9dia\u201d.<\/p>\n\n\n\n<p>O fundador e CEO da Atucha, Ramiro Atucha, descreveu os coment\u00e1rios de Lula como desrespeitosos aos operadores que investiram no mercado brasileiro.<\/p>\n\n\n\n<p>Ele alertou tamb\u00e9m que a proibi\u00e7\u00e3o das apostas online apenas alimentaria as atividades do mercado negro, declarando \u00e0 iGB: \u201cTenho dificuldade de acreditar que algu\u00e9m t\u00e3o inteligente quanto (Lula) n\u00e3o saiba que os jogadores acabar\u00e3o indo para o mercado n\u00e3o regulamentado.&nbsp;<\/p>\n\n\n\n<p>Todos os problemas que eles est\u00e3o citando dizem respeito a operadores n\u00e3o regulamentados, e n\u00e3o a operadores regulamentados.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Gir\u00e3o afirma que as mudan\u00e7as s\u00e3o necess\u00e1rias para evitar novos danos causados pelo jogo, embora os b\u00f4nus de boas-vindas j\u00e1 sejam proibidos no pa\u00eds.","protected":false},"author":293,"featured_media":396011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[55,53,11365,11362,43,11368],"tags":[11825,11221,11506,11826],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-396006","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jogo-problematico","category-jogo-sustentavel","category-juridico","category-juridico-conformidade","category-marketing-afiliados","category-regulamentacao","tag-bill-no-1018","tag-brasil","tag-eduardo-girao","tag-pl-1018","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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