{"id":396649,"date":"2026-05-12T09:50:12","date_gmt":"2026-05-12T09:50:12","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=396649"},"modified":"2026-05-12T09:50:13","modified_gmt":"2026-05-12T09:50:13","slug":"fidelizacao-de-marcas-de-bets-reflete-comportamento-do-apostador","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/apostas-esportivas\/fidelizacao-de-marcas-de-bets-reflete-comportamento-do-apostador\/","title":{"rendered":"Fideliza\u00e7\u00e3o marca o comportamento de apostadores no Brasil, aponta pesquisa da HSR"},"content":{"rendered":"\n<p>A rela\u00e7\u00e3o dos brasileiros com plataformas de apostas tem sido cada vez mais marcada por v\u00ednculos de longo prazo. \u00c9 o que mostra um novo estudo da HSR Specialist Researchers, maior grupo independente de pesquisas de mercado da Am\u00e9rica Latina. Segundo o levantamento, 33% dos usu\u00e1rios se declaram fi\u00e9is a um \u00fanico site ou aplicativo. Essa fideliza\u00e7\u00e3o dos apostadores \u00e0s bets marca o comportamento dos clientes no Brasil ap\u00f3s quase um ano e meio da regula\u00e7\u00e3o do setor. Isso indica um n\u00edvel relevante de consolida\u00e7\u00e3o nessa atitude. Esse grupo atribui sua fidelidade principalmente a fatores como confian\u00e7a, seguran\u00e7a, familiaridade e estabilidade na experi\u00eancia.\u00a0<\/p>\n\n\n\n<p>Para Lucas Pestalozzi, s\u00f3cio e head de inova\u00e7\u00e3o da HSR Specialist Researchers, o movimento reflete uma mudan\u00e7a na forma como o usu\u00e1rio se relaciona com o ambiente digital de apostas. \u201cA fidelidade, nesse caso, n\u00e3o \u00e9 apenas um h\u00e1bito. O usu\u00e1rio tende a permanecer onde encontra previsibilidade, seguran\u00e7a e uma experi\u00eancia j\u00e1 validada, o que refor\u00e7a a import\u00e2ncia de consist\u00eancia por parte das plataformas\u201d, afirma.&nbsp;<\/p>\n\n\n\n<p>Esse padr\u00e3o de apostadores se declararem fi\u00e9is a bets se insere em um perfil relativamente definido de apostador no pa\u00eds. A base \u00e9 majoritariamente masculina, 53%, jovem, com 65% tendo at\u00e9 39 anos, e concentrada nas classes mais altas, com 61% pertencentes \u00e0 classe AB1. Regionalmente, o estado de S\u00e3o Paulo concentra a maior parcela desses usu\u00e1rios, 29%. Trata-se, portanto, de um p\u00fablico muito conectado e com maior acesso a servi\u00e7os digitais, o que ajuda a explicar tanto a ado\u00e7\u00e3o quanto a consolida\u00e7\u00e3o de h\u00e1bitos dentro das plataformas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facilidade-de-uso\"><strong>Facilidade de uso<\/strong><\/h2>\n\n\n\n<p>A experi\u00eancia digital, nesse contexto, exerce papel central na escolha e perman\u00eancia dos usu\u00e1rios. O acesso ocorre majoritariamente por canais online, com 64% apostando via sites e 55% por aplicativos, enquanto o smartphone se estabelece como principal dispositivo, com 73% dos usu\u00e1rios tendo apps de apostas instalados.<\/p>\n\n\n\n<p>A facilidade de uso aparece como um dos principais vetores dessa jornada. 83% consideram o processo de cadastro \u201cf\u00e1cil\u201d ou \u201cmuito f\u00e1cil\u201d, e 52% avaliam que ele vem se tornando ainda mais simples, o que contribui para reduzir barreiras de entrada e refor\u00e7ar a recorr\u00eancia de uso. Isso refor\u00e7a claramente porque os apostadores se declaram fi\u00e9is a bets.<\/p>\n\n\n\n<p>Cerca de 20% dos apostadores se definem como exploradores ativos, motivados por variedade de experi\u00eancias, b\u00f4nus e potenciais ganhos maiores. Em momentos de maior mobiliza\u00e7\u00e3o, como a Copa do Mundo, esse comportamento tende a se intensificar.<\/p>\n\n\n\n<p>O estudo aponta alto n\u00edvel de envolvimento com o torneio. 48% dos entrevistados atribu\u00edram nota m\u00e1xima, 10, ao seu engajamento, e 80% deram notas entre 8 e 10. Nesse contexto, 43% afirmam que pretendem manter o volume de apostas, enquanto 34% indicam inten\u00e7\u00e3o de aumentar, e apenas 9% dizem que n\u00e3o devem apostar durante o per\u00edodo.&nbsp;<\/p>\n\n\n\n<p>Para Pestalozzi, os dados mostram um mercado que amadurece na forma como os usu\u00e1rios se relacionam com as plataformas. \u201cMais do que crescimento, os n\u00fameros indicam um movimento de consolida\u00e7\u00e3o&#8221;. A busca por fideliza\u00e7\u00e3o dos apostadores \u00e0s bets tem sido uma constante no mundo das apostas esportivas<\/p>\n\n\n\n<p>A fidelidade a uma plataforma revela a import\u00e2ncia de atributos como confian\u00e7a, seguran\u00e7a e estabilidade em uma experi\u00eancia que envolve decis\u00e3o e risco. Ao mesmo tempo, a conviv\u00eancia com perfis mais explorat\u00f3rios mostra que o setor ainda est\u00e1 em forma\u00e7\u00e3o, com espa\u00e7o para diferencia\u00e7\u00e3o e constru\u00e7\u00e3o de valor ao longo do tempo\u201d, finaliza.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hsr\">HSR<\/h2>\n\n\n\n<p>HSR Specialist Researchers \u00e9 o maior grupo independente de pesquisa de mercado do Brasil, composto por diversas empresas lideradas por s\u00f3cios com s\u00f3lido background em suas \u00e1reas de expertise.<\/p>\n\n\n\n<p>O diferencial da empresa reside na perfeita integra\u00e7\u00e3o entre uma infraestrutura f\u00edsica e tecnol\u00f3gica de ponta. Isso abrange desde a coleta e processamento de dados at\u00e9 sistemas, dashboards e intelig\u00eancia artificial \u2014 e a lideran\u00e7a estrat\u00e9gica de especialistas, capazes de integrar estas solu\u00e7\u00f5es de intelig\u00eancia artificial em projetos para garantir agilidade e precis\u00e3o nas entregas.<\/p>\n\n\n\n<p>Essa combina\u00e7\u00e3o fortalece a capacidade da empresa de transformar dados em insights, proporcionando solu\u00e7\u00f5es inovadoras e personalizadas que fomentam uma cultura de aprendizado e sustentam decis\u00f5es estrat\u00e9gicas com resultados impactantes.<\/p>\n","protected":false},"excerpt":{"rendered":"Um em cada tr\u00eas usu\u00e1rios se declara fiel a uma \u00fanica plataforma, com destaque para atributos como confian\u00e7a, seguran\u00e7a e estabilidade.","protected":false},"author":3731,"featured_media":396650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,62,11369,11359,66],"tags":[11260,11842,11221,12334,12327,12324,12330,11981,12322,12332],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-396649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-jogos","category-sportsbook","tag-apostas-esportivas","tag-bets","tag-brasil","tag-cadastro-facil-nas-plataformas-de-apostas","tag-cassinos-online","tag-comportamento-dos-apostadores-online","tag-confianca-nas-plataformas-de-apostas","tag-copa-do-mundo","tag-fidelizacao-de-marcas-de-bets","tag-uso-facil-das-bets","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- 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