{"id":396653,"date":"2026-05-12T09:52:23","date_gmt":"2026-05-12T09:52:23","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=396653"},"modified":"2026-05-12T09:52:24","modified_gmt":"2026-05-12T09:52:24","slug":"pix-pode-rastrear-transacoes-e-interromper-fluxo-financeiro-dos-ilegais","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/apostas-esportivas\/pix-pode-rastrear-transacoes-e-interromper-fluxo-financeiro-dos-ilegais\/","title":{"rendered":"Por que o Pix \u00e9 central no combate ao mercado ilegal das bets no Brasil?"},"content":{"rendered":"\n

Leonardo Baptista, CEO e cofundador da Pay4Fun, assina artigo em que defende o ataque aos sites clandestinos n\u00e3o apenas bloqueando dom\u00ednios, mas seguindo o dinheiro, por meio do Pix, e interrompendo o fluxo financeiro das plataformas ilegais.<\/p>\n\n\n\n

Existe hoje uma pergunta recorrente quando falamos do mercado bet no Brasil: por que, mesmo com a regulamenta\u00e7\u00e3o, o ilegal ainda continua operando? A resposta \u00e9 simples e, ao mesmo tempo, desconfort\u00e1vel. Porque ainda n\u00e3o atacamos o problema da forma mais eficiente.<\/p>\n\n\n\n

Durante muito tempo, o combate ao mercado ilegal das bets se concentrou no bloqueio de sites. \u00c9 um esfor\u00e7o importante, mas insuficiente. A din\u00e2mica \u00e9 conhecida: bloqueia-se um dom\u00ednio hoje, outro aparece amanh\u00e3, com pequenas varia\u00e7\u00f5es. \u00c9 um trabalho quase infinito, que o pr\u00f3prio mercado costuma definir como \u201cenxugar gelo\u201d.<\/p>\n\n\n\n

Se quisermos ser efetivos de verdade, precisamos mudar a abordagem. O caminho \u00e9 outro: seguir o dinheiro. E \u00e9 exatamente nesse ponto que o Brasil tem uma vantagem competitiva enorme, o Pix.<\/p>\n\n\n\n

Hoje, somente o Pix \u00e9 aceito como meio de pagamento no mercado de apostas no pa\u00eds. Ou seja, pela primeira vez, temos um instrumento que permite enxergar e principalmente interromper o fluxo financeiro que sustenta essas opera\u00e7\u00f5es. Quando voc\u00ea corta o pagamento, voc\u00ea corta o neg\u00f3cio.<\/p>\n\n\n\n

Pix interrompendo o fluxo financeiro<\/strong><\/h2>\n\n\n\n

Esse movimento j\u00e1 come\u00e7ou a acontecer. A Secretaria de Pr\u00eamios e Apostas (SPA) passou a ter instrumentos mais duros para atuar sobre institui\u00e7\u00f5es que operam com ilegais, com multas que podem chegar a valores extremamente relevantes. Ao mesmo tempo, o Banco Central elevou significativamente o n\u00edvel de exig\u00eancia para as institui\u00e7\u00f5es de pagamento.<\/p>\n\n\n\n

Esse segundo ponto \u00e9 fundamental. Nos \u00faltimos anos, vimos uma prolifera\u00e7\u00e3o de institui\u00e7\u00f5es menores, muitas vezes com baixo n\u00edvel de controle. Com o aumento das exig\u00eancias de capital, compliance e preven\u00e7\u00e3o \u00e0 lavagem de dinheiro, boa parte dessas estruturas deixou de operar.<\/p>\n\n\n\n

Na pr\u00e1tica, isso j\u00e1 reduziu o espa\u00e7o para o ilegal. Mas ainda n\u00e3o \u00e9 suficiente. O mercado irregular ainda representa uma fatia relevante: apostas ilegais t\u00eam hoje uma participa\u00e7\u00e3o entre 41% e 51% do mercado brasileiro de \u201cbets\u201d, segundo levantamento do Instituto Locomotiva e da LCA Consultoria Econ\u00f4mica.<\/p>\n\n\n\n

Ou seja, estamos falando de um volume enorme de recursos que deixam de gerar imposto, emprego e prote\u00e7\u00e3o ao consumidor, uma perda que pode chegar a at\u00e9 R$ 40 bilh\u00f5es por ano em arrecada\u00e7\u00e3o, segundo a mesma estimativa do setor.<\/p>\n\n\n\n

E aqui entra um ponto importante: n\u00e3o faz sentido discutir aumento de carga tribut\u00e1ria ou restri\u00e7\u00f5es adicionais para quem est\u00e1 no mercado regulado enquanto essa parcela continua operando fora da lei.<\/p>\n\n\n\n

Fiscaliza\u00e7\u00e3o dos meios de pagamento<\/strong><\/h2>\n\n\n\n

Se a gente aperta quem est\u00e1 dentro, o efeito \u00e9 direto: empurra o operador e muitas vezes o pr\u00f3prio usu\u00e1rio para fora. O caminho mais eficiente para aumentar arrecada\u00e7\u00e3o n\u00e3o \u00e9 subir imposto. \u00c9 trazer o ilegal para o legal. Se fizermos isso, o mercado regulado praticamente dobra de tamanho e, junto com ele, dobram tamb\u00e9m os impostos arrecadados. Por isso, o foco precisa ser claro: fiscaliza\u00e7\u00e3o.<\/p>\n\n\n\n

 Fiscalizar meios de pagamento, fiscalizar provedores, fiscalizar quem est\u00e1 operando dos dois lados. N\u00e3o d\u00e1 mais para ter empresas \u201cem cima do muro\u201d, atendendo o mercado regulado e o ilegal ao mesmo tempo.<\/p>\n\n\n\n

Outro ponto que precisa avan\u00e7ar \u00e9 a integra\u00e7\u00e3o entre reguladores. Banco Central e Secretaria de Pr\u00eamios e Apostas precisam trabalhar cada vez mais pr\u00f3ximos. Combater o ilegal passa diretamente por essa coordena\u00e7\u00e3o.<\/p>\n\n\n\n

O Brasil construiu, em pouco tempo, um modelo regulat\u00f3rio s\u00f3lido para apostas. O mercado est\u00e1 funcionando, gerando receita, gerando emprego e oferecendo mais prote\u00e7\u00e3o ao usu\u00e1rio. Agora, estamos entrando em uma nova fase: a consolida\u00e7\u00e3o.<\/p>\n\n\n\n

E, nessa etapa, n\u00e3o existe d\u00favida sobre onde devemos concentrar esfor\u00e7os. O combate ao mercado ilegal n\u00e3o vai acontecer na superf\u00edcie, derrubando sites. Vai acontecer no fluxo financeiro. O Pix nos d\u00e1 essa possibilidade. Talvez seja a ferramenta mais poderosa que temos hoje. A quest\u00e3o n\u00e3o \u00e9 se ele pode ajudar.  A quest\u00e3o \u00e9 o quanto estamos dispostos a us\u00e1-lo de forma efetiva.<\/p>\n\n\n\n

Leonardo Baptista<\/strong><\/h2>\n\n\n\n

Formado em Ci\u00eancia da Computa\u00e7\u00e3o pela Faculdade Associadas de S\u00e3o Paulo (FASP) e Bacharel em Gest\u00e3o de Marketing pela Universidade Anhembi Morumbi, Leonardo Baptista \u00e9 CEO & cofundador da Pay4Fun, a primeira institui\u00e7\u00e3o de pagamento, que atua no setor de apostas esportivas, a receber a autoriza\u00e7\u00e3o do Banco Central do Brasil.<\/p>\n\n\n\n

O empres\u00e1rio tem mais de 20 anos de experi\u00eancia na ind\u00fastria de jogos e tecnologia da informa\u00e7\u00e3o: em 2004 montou o primeiro bingo na internet, opera\u00e7\u00e3o j\u00e1 permitida no Brasil na \u00e9poca. Em 2022, Leonardo entrou para a lista dos dez CEOs mais inspiradores da CIO Business Review, que seleciona os executivos mais influentes do mundo dos\u00a0neg\u00f3cios.<\/p>\n","protected":false},"excerpt":{"rendered":"O caminho para bloquear sites clandestinos \u00e9 seguir o dinheiro. E o Brasil tem uma vantagem competitiva enorme, o Pix. Ele permite enxergar e interromper o fluxo financeiro que sustenta plataformas n\u00e3o reguladas.","protected":false},"author":3731,"featured_media":396655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[58,62,11369,11393,11359,10335,455,66,71],"tags":[12078,12336,12338,12340,12343,12346,12339,9877,10170,11225],"company_relation":[],"content_series":[],"content_type":[98,101],"region":[215,210],"theme":[],"class_list":["post-396653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-financas","category-jogos","category-lavagem-de-dinheiro","category-pagamentos","category-sportsbook","category-tecnologia-inovacao","tag-banco-central-do-brasil","tag-combate-a-bets-ilegais","tag-estrangulamento-financeiro","tag-fluxo-financeiro-de-plataformas-ilegais","tag-instituicoes-de-pagamento","tag-leonardo-baptista","tag-mercado-ilegal-de-bets","tag-pay4fun","tag-pix","tag-secretaria-de-premios-e-apostas","content_type-em-profundidade","content_type-opinion","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nPix interrompendo o fluxo financeiro<\/title>\n<meta name=\"description\" content=\"O caminho para bloquear sites ilegais \u00e9 seguir o dinheiro. 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