{"id":397496,"date":"2026-06-25T13:04:06","date_gmt":"2026-06-25T13:04:06","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=397496"},"modified":"2026-06-25T13:04:08","modified_gmt":"2026-06-25T13:04:08","slug":"ewa-bakun-destacara-a-influencia-e-a-importancia-fundamental-de-pesquisas-sobre-jogos-baseadas-em-evidencias-na-igb-lve","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/jogo-sustentavel\/ewa-bakun-destacara-a-influencia-e-a-importancia-fundamental-de-pesquisas-sobre-jogos-baseadas-em-evidencias-na-igb-lve\/","title":{"rendered":"Ewa Bakun destacar\u00e1 na iGB L!VE a influ\u00eancia e a import\u00e2ncia fundamental de pesquisas sobre jogos baseadas em evid\u00eancias"},"content":{"rendered":"\n

A import\u00e2ncia central de fornecer pesquisas cient\u00edficas robustas sobre jogos \u2014 com foco em testar, medir e aprimorar solu\u00e7\u00f5es aplic\u00e1veis \u200b\u200bao mundo real \u2014 ser\u00e1 o tema de uma apresenta\u00e7\u00e3o de Ewa Bakun, Diretora de Rela\u00e7\u00f5es com a Ind\u00fastria da World Gaming, na “Sustainable Gambling Zone” (Zona de Jogos Sustent\u00e1veis) da iGB L!VE<\/a> (2 de julho, \u00e0s 12h20). A ind\u00fastria do jogo \u00e9 um forte contribuinte para a economia global, mas o setor precisa ser mais do que reativo quanto \u00e0 regula\u00e7\u00e3o, segundo a executiva. Para ela, estrat\u00e9gias proativas baseadas em evid\u00eancias constroem credibilidade e confian\u00e7a, alcan\u00e7ando melhores resultados. \u201cO futuro deste setor n\u00e3o ser\u00e1 definido pelo que dizemos, mas pelo que podemos comprovar”, enfatiza.<\/p>\n\n\n\n

Ela descreve o desafio enfrentado pelo setor n\u00e3o por falta de pesquisas, mas como uma escassez de estudos voltados para responder a quest\u00f5es pr\u00e1ticas sobre prote\u00e7\u00e3o ao jogador. “Muitas pesquisas concentram-se em descrever problemas, enquanto poucas se prop\u00f5em a abordar quest\u00f5es e recomendar solu\u00e7\u00f5es. Isso ocorre em um momento em que a ind\u00fastria enfrenta um escrut\u00ednio crescente sobre a efic\u00e1cia das medidas de preven\u00e7\u00e3o de danos relacionados ao jogo. \u00c0 medida que a regulamenta\u00e7\u00e3o foca cada vez mais na efic\u00e1cia em vez da inten\u00e7\u00e3o, iniciativas baseadas em evid\u00eancias tornaram-se um imperativo para os neg\u00f3cios, a regulamenta\u00e7\u00e3o e a reputa\u00e7\u00e3o”.<\/p>\n\n\n\n

Voltando sua aten\u00e7\u00e3o para o trabalho do ICE Research Institute \u2014iniciativa lan\u00e7ada e financiada em conjunto pela World Gaming e pela Fira Barcelona para marcar a mudan\u00e7a da ICE para a cidade catal\u00e3 \u2014, ela explicou: “O ICE Research Institute foi criado para financiar pesquisas aplicadas e independentes que forne\u00e7am evid\u00eancias pr\u00e1ticas para operadores, formuladores de pol\u00edticas e outras partes interessadas. O foco especial \u00e9 preven\u00e7\u00e3o, comportamento, sustentabilidade e resultados mensur\u00e1veis\u201d.<\/p>\n\n\n\n

Pesquisas cient\u00edficas robustas sobre jogos<\/h2>\n\n\n\n

“Os projetos financiados pelo ICE Research Institute est\u00e3o abordando algumas das quest\u00f5es mais urgentes do setor e recomendando solu\u00e7\u00f5es pr\u00e1ticas. Os projetos incluem compreender o impacto do estigma p\u00fablico e das narrativas em torno dos jogos, avaliar a efic\u00e1cia de mensagens sobre jogos mais seguros, investigar por que algumas ferramentas de prote\u00e7\u00e3o ao consumidor s\u00e3o pouco utilizadas. Al\u00e9m disso, desenvolver diretrizes \u00e9ticas para IA e testar abordagens preventivas voltadas para p\u00fablicos mais jovens\u201d, disse.<\/p>\n\n\n\n

“Ao focar no que realmente funciona, a ind\u00fastria internacional de jogos tem a oportunidade de ir al\u00e9m de respostas reativas \u00e0 regulamenta\u00e7\u00e3o. E, gra\u00e7as a uma estrat\u00e9gia proativa baseada em evid\u00eancias, construir credibilidade e confian\u00e7a, alcan\u00e7ando, assim, melhores resultados. Em suma, o futuro deste setor n\u00e3o ser\u00e1 definido pelo que dizemos, mas pelo que podemos comprovar”.<\/p>\n\n\n\n

O iGB L!VE acontece nos dias 1 e 2 de julho no Excel London. Reunir\u00e1 operadores, afiliados, fornecedores e provedores do setor para uma experi\u00eancia de networking incompar\u00e1vel. Com um aumento de 25% no p\u00fablico, dever\u00e1 receber 15.000 participantes.<\/p>\n","protected":false},"excerpt":{"rendered":"Participa\u00e7\u00e3o da Diretora de Rela\u00e7\u00f5es com a Ind\u00fastria da World Gaming ir\u00e1 refor\u00e7ar que a ind\u00fastria deve comprovar a efic\u00e1cia de suas iniciativas, indo al\u00e9m de respostas reativas \u00e0 regulamenta\u00e7\u00e3o. Os insights mostrar\u00e3o que medidas melhoram a prote\u00e7\u00e3o do jogador e orientam solu\u00e7\u00f5es pr\u00e1ticas no setor de jogos.","protected":false},"author":3731,"featured_media":397498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,56,53,11359,11368,65,66],"tags":[11260,11532,13120,13129,7840,11895,13132,13133,13126,12181,13135,524,13123],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,2751,2431,241],"theme":[],"class_list":["post-397496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-regulamentacao","category-regulamentacao-de-apostas-esportivas","category-sportsbook","tag-apostas-esportivas","tag-cassino-online","tag-ewa-bakun","tag-ice-research-institute","tag-igb-lve","tag-jogo-responsavel","tag-jogo-seguro","tag-jogo-sustentavel","tag-pesquisas-sobre-jogos","tag-protecao-ao-apostador","tag-regulacao-de-jogos-online","tag-sportsbook","tag-world-gaming","content_type-noticias","region-brasil","region-england","region-global","region-uk-ireland","pmpro-has-access"],"acf":[],"yoast_head":"\nEwa 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