{"id":397526,"date":"2026-06-29T13:03:15","date_gmt":"2026-06-29T13:03:15","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=397526"},"modified":"2026-06-29T13:03:16","modified_gmt":"2026-06-29T13:03:16","slug":"esportes-da-sorte-adquire-apostou-com-e-amplia-atuacao-no-brasil","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/estrategia\/fusoes-aquisicoes\/esportes-da-sorte-adquire-apostou-com-e-amplia-atuacao-no-brasil\/","title":{"rendered":"Esportes da Sorte adquire Apostou.com e amplia atua\u00e7\u00e3o no Brasil"},"content":{"rendered":"\n

O Grupo Esportes da Sorte adquiriu a Apostou.com, operadora da BETBR Loterias licenciada pela Secretaria de Pr\u00eamios e Apostas (SPA) com forte no Brasil e uma presen\u00e7a f\u00edsica relevante no Paran\u00e1. A aquisi\u00e7\u00e3o envolve ainda as outras duas marcas da operadora, a B1BET e a BRBET. O movimento refor\u00e7a a presen\u00e7a do Esportes da Sorte no quinto maior mercado de apostas do mundo e amplia a dedica\u00e7\u00e3o do grupo ao setor regulado.<\/p>\n\n\n\n

Diante do crescimento do mercado brasileiro de apostas, tais movimenta\u00e7\u00f5es de M&A j\u00e1 estavam no radar de todo o ecossistema. S\u00f3 nos cinco primeiros meses de 2026, o Brasil arrecadou quase R$ 6 bilh\u00f5es com a opera\u00e7\u00e3o regulada. O valor \u00e9 resultado da incid\u00eancia de 12% sobre o GGR das casas de apostas, somados ao IRPJ, CSLL, PIS e Cofins. Isso desperta o interesse dos principais operadores por marcas menores.<\/p>\n\n\n\n

Al\u00e9m da marca Esportes da Sorte, o Grupo opera a Lottu e a Onabet. Ainda em 2024, antes de conquistar a licen\u00e7a federal da SPA, a empresa adquiriu o controle acion\u00e1rio da ST Soft Desenvolvimento de Programas de Computadores Ltda. A empresa detinha outra marca hom\u00f4nima Apostou, credenciada na Loterj desde 2023.<\/p>\n\n\n\n

Grupo bem-posicionado no Brasil<\/h2>\n\n\n\n

O Esportes Gaming Brasil possui licen\u00e7a definitiva da Secretaria de Pr\u00eamios e Apostas desde 2025. Atualmente, duas de suas tr\u00eas marcas ocupam o top 10 de casas de apostas em opera\u00e7\u00e3o no pa\u00eds. Segundo o ranking da Blask<\/a> sobre o primeiro trimestre de 2026, o Esportes da Sorte ocupa o sexto lugar e a Onabet, o 10\u00ba. A Betano segue no topo da lista, seguida pela bet365.<\/p>\n\n\n\n

Antes de obter a licen\u00e7a nacional o Grupo j\u00e1 havia adquirido a ST Soft, detentora de licen\u00e7a pela Loterj. Na ocasi\u00e3o, a a\u00e7\u00e3o garantiu a presen\u00e7a no mercado nacional enquanto aguardava a licen\u00e7a federal. At\u00e9 aquele momento, empresas licenciadas pela Loterj atuavam em todo o territ\u00f3rio nacional pelo entendimento de que os servidores da Loterj estavam centralizados no Rio de Janeiro.<\/p>\n\n\n\n

O processo de aquisi\u00e7\u00e3o est\u00e1 em an\u00e1lise pelo Conselho Administrativo de Defesa Econ\u00f4mica \u2013 CADE<\/a> (Edital n\u00ba 464). A aquisi\u00e7\u00e3o vem sendo conduzida pela HS Gaming Participa\u00e7\u00f5es subsidi\u00e1ria da Esportes Gaming Brasil.<\/p>\n\n\n\n

M&A no radar<\/h2>\n\n\n\n

O setor de apostas no Brasil desperta h\u00e1 tempos o interesse de grandes players, sejam nacionais ou internacionais. Um dos melhores exemplos foi a aquisi\u00e7\u00e3o do controle acion\u00e1rio da Betnacional (7\u00aa colocada no ranking Blask) pela Flutter Entertainment, que j\u00e1 operava a marca Betfair no pa\u00eds.<\/p>\n\n\n\n

O Esportes da Sorte adquiriu a Apostou.com no mesmo movimento de amplia\u00e7\u00e3o da atua\u00e7\u00e3o no Brasil. Isso garante \u00e0 operadora maior presen\u00e7a no pa\u00eds e refor\u00e7a que o mercado segue aquecido quanto aos processos de M&A.<\/p>\n\n\n\n

Outro movimento neste sentido foi dado pela ANA Gaming, detentora das marcas 7K, Cassino e Vera. O grupo, um dos mais ativos no Brasil, concluiu recentemente a aquisi\u00e7\u00e3o da Aposta Tudo. Antes, j\u00e1 tinha assumido o controle da Donald Bet e Ponto Bet.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"Grupo assume o controle da BETBR Loterias, que tamb\u00e9m opera as plataformas B1BET e BRBET. Fus\u00f5es est\u00e3o em alta no quinto maior mercado de apostas do mundo.","protected":false},"author":3731,"featured_media":397528,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,68,69,11359,66],"tags":[12537,12542,13170,13176,13178,13187,11254,13192,9887,13181,13173,11651,8922,11549,13193,13184,13190],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-397526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-estrategia","category-fusoes-aquisicoes","category-jogos","category-sportsbook","tag-7k","tag-ana-gaming","tag-apostou-com","tag-b1bet","tag-brbet","tag-cade","tag-cassino","tag-donald-bet","tag-esportes-da-sorte","tag-fusoes-e-aquisicoes","tag-grupo-esportes-da-sorte","tag-lottu","tag-ma","tag-onabet","tag-ponto-bet","tag-ranking-da-blask","tag-vera","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nEsportes 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