{"id":397725,"date":"2026-07-09T19:44:06","date_gmt":"2026-07-09T19:44:06","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=397725"},"modified":"2026-07-09T19:44:07","modified_gmt":"2026-07-09T19:44:07","slug":"ministerio-da-fazenda-publicara-novas-regras-para-publicidade-de-bets-nesta-sexta-feira","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/regulacao-de-marketing\/ministerio-da-fazenda-publicara-novas-regras-para-publicidade-de-bets-nesta-sexta-feira\/","title":{"rendered":"Minist\u00e9rio da Fazenda publicar\u00e1 novas regras para publicidade de bets nesta sexta-feira"},"content":{"rendered":"\n<p>O ministro da Fazenda, Dario Durigan, afirmou nesta quinta (9) que novas regras para publicidade de bets ser\u00e3o publicadas nesta sexta-feira (10). No fim de junho, o governo j\u00e1 havia informado que promoveria mudan\u00e7as quanto \u00e0s propagandas das empresas de apostas.<\/p>\n\n\n\n<p>Nesta quinta, Dario Durigan afirmou que uma das portarias que ser\u00e1 publicada nesta sexta vai estabelecer que toda publicidade de bet ser\u00e1 acompanhada de uma advert\u00eancia em nome do Minist\u00e9rio da Fazenda, semelhante com o que acontece com propagandas de cigarros e bebidas alco\u00f3licas.<\/p>\n\n\n\n<p>As publicidades ser\u00e3o acompanhadas de advert\u00eancias do Minist\u00e9rio da Fazenda, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>apostar faz voc\u00ea perder dinheiro<\/li>\n\n\n\n<li>apostar faz pode causar depend\u00eancia<\/li>\n\n\n\n<li>apostar n\u00e3o \u00e9 investimento<\/li>\n<\/ul>\n\n\n\n<p>Outra portaria, segundo o g1, em conjunto com o Minist\u00e9rio da Justi\u00e7a, ter\u00e1 medidas contra bets ilegais. Dario Durigan refor\u00e7ou que ve\u00edculos de comunica\u00e7\u00e3o est\u00e3o proibidos de veicular empresas n\u00e3o autorizadas a operar no mercado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-tolerancia-zero-com-bets-ilegais\">Toler\u00e2ncia zero com bets ilegais<\/h2>\n\n\n\n<p>&#8220;A gente faz restri\u00e7\u00f5es \u00e0 publicidade de bets no pa\u00eds. Eu n\u00e3o preciso dizer, porque \u00e9 chover no molhado, a nossa toler\u00e2ncia zero com as ilegais. Ent\u00e3o, bet ilegal, em nenhuma medida est\u00e1 autorizada, e nem os publicit\u00e1rios, os ve\u00edculos de comunica\u00e7\u00e3o est\u00e3o autorizados a veicular qualquer publicidade envolvendo empresa n\u00e3o autorizada a operar no mercado&#8221;, afirmou o ministro da Fazenda.<\/p>\n\n\n\n<p>Com as portarias, informou Durigan, empresas ficam proibidas de criar senso de urg\u00eancia, apresentar apostas como investimento ou solu\u00e7\u00e3o financeira, mostrar ganhos ou hist\u00f3rico de premia\u00e7\u00f5es como incentivo e induzir o consumidor a erro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vedacoes-a-comentaristas\">Veda\u00e7\u00f5es a comentaristas<\/h2>\n\n\n\n<p>O ministro da Fazenda afirmou que as novas regras para publicidade de bets tamb\u00e9m v\u00e3o proibir comentaristas e especialistas de fazer declara\u00e7\u00f5es que induzam a erro o potencial apostador.<\/p>\n\n\n\n<p>&#8220;[N\u00e3o \u00e9 l\u00edcito misturar] um coment\u00e1rio de algu\u00e9m que \u00e9 especialista, comentarista, especializado em um determinado jogo, determinado assunto. Ele dizendo que a melhor aposta \u00e9 uma, ou que o caminho a ser adotado \u00e9 aquele, portanto induzindo o consumidor a adotar uma certa pr\u00e1tica com um verniz de respaldo t\u00e9cnico. Ent\u00e3o, isso n\u00e3o deve ser feito&#8221;, disse Dario Durigan.<\/p>\n\n\n\n<p>O ministro da Fazenda tamb\u00e9m afirmou que comentaristas, especialistas e narradores n\u00e3o poder\u00e3o usar sua autoridade para estimular apostas.<\/p>\n\n\n\n<p>&#8220;Nada de exibir ganhos como isca. Nada de vender aposta como ganho de dinheiro f\u00e1cil, de investimento ou solu\u00e7\u00e3o financeira para as fam\u00edlias&#8221;, completou.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-penalidades\">Penalidades<\/h2>\n\n\n\n<p>Segundo Durigan, em caso de descumprimento das regras, as penalidades previstas s\u00e3o multas, que podem chegar a 20% do faturamento da empresa que opera a bet. E, tamb\u00e9m, a suspens\u00e3o por 180 dias.<\/p>\n\n\n\n<p>Em caso de reincid\u00eancia grave, pode haver a cassa\u00e7\u00e3o da autoriza\u00e7\u00e3o para atua\u00e7\u00e3o no mercado de apostas online.<\/p>\n\n\n\n<p>O secret\u00e1rio Nacional do Consumidor, Ricardo Morishita, disse que pode ser aplicado o teto da multa, cerca de R$ 14 milh\u00f5es, a quem veicular publicidade irregular de bet.<\/p>\n\n\n\n<p>O governo tamb\u00e9m informou que a empresa vai ser punida caso o influenciador contratado fa\u00e7a uma publicidade irregular, infringindo as novas regras, e o conte\u00fado tamb\u00e9m pode ser derrubado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mais-de-50-mil-sites-de-apostas-derrubados\">Mais de 50 mil sites de apostas derrubados<\/h2>\n\n\n\n<p>Durante entrevista, Durigan informou que 56 mil sites de apostas j\u00e1 foram derrubados pelo governo.  Quase mil perfis de influenciadores tamb\u00e9m.<\/p>\n\n\n\n<p>Ele informou que o governo j\u00e1 exigiu a autoexclus\u00e3o de quase um milh\u00e3o de apostadores, por estarem em desacordo com as veda\u00e7\u00f5es previstas em lei.<\/p>\n\n\n\n<p>&#8220;Houve uma veda\u00e7\u00e3o, de que benefici\u00e1rios de programas do governo est\u00e3o proibidas de acessar. Decis\u00e3o do STF. E tamb\u00e9m das pessoas que aderem ao Desenrola [programa de renegocia\u00e7\u00e3o de d\u00edvidas lan\u00e7ado pela gest\u00e3o Lula]&#8221;, explicou Durigan.<\/p>\n\n\n\n<p>Segundo o ministro, as pr\u00f3prias empresas autorizadas a operar t\u00eam colaborado com den\u00fancias contra bets ilegais.<\/p>\n\n\n\n<p>O ministro tamb\u00e9m apresentou uma linha do tempo sobre a autoriza\u00e7\u00e3o para bets no Brasil:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2018: autoriza\u00e7\u00e3o para funcionar, mas sem o estabelecimento de regras<\/li>\n\n\n\n<li>2023: Congresso estabelece regras gerais<\/li>\n\n\n\n<li>2024: Minist\u00e9rio da Fazenda instituiu a Secretaria de Pr\u00eamios e Apostas para fiscalizar o setor<\/li>\n\n\n\n<li>2025: governo passa a cobrar outorga e aplica regras<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Dario Durigan diz que propagandas ser\u00e3o acompanhadas de advert\u00eancias da Pasta, como &#8216;apostar faz voc\u00ea perder dinheiro&#8217;. Segundo o ministro, comentaristas n\u00e3o poder\u00e3o dar declara\u00e7\u00f5es, &#8216;com verniz de respaldo t\u00e9cnico&#8217;, que possam induzir apostador a adotar certa postura.","protected":false},"author":3731,"featured_media":397728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,56,53,11359,11362,444,46,11368,65,66],"tags":[13405,13412,13408,13413,13402,12011,13410],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-397725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-juridico-conformidade","category-nao-categorizado","category-regulacao-de-marketing","category-regulamentacao","category-regulamentacao-de-apostas-esportivas","category-sportsbook","tag-alerta-do-ministerio-da-fazenda","tag-comentaristas-proibidos-de-induzir-apostador-ao-erro","tag-medidas-contra-bets-ilegais","tag-penalidades-contra-publicidade-irregular-de-bets","tag-propagandas-de-empresas-de-apostas","tag-publicidade-das-bets","tag-tolerancia-zero-com-bets-ilegais","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Minist\u00e9rio da Fazenda publicar\u00e1 novas regras para publicidade de bets nesta sexta-feira<\/title>\n<meta name=\"description\" content=\"Regras para publicidade de bets imp\u00f5em advert\u00eancias em nome da Pasta e restringem declara\u00e7\u00f5es de comentaristas sobre apostas e odds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/regulacao-de-marketing\/ministerio-da-fazenda-publicara-novas-regras-para-publicidade-de-bets-nesta-sexta-feira\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Minist\u00e9rio da Fazenda publicar\u00e1 novas regras para publicidade de 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