{"id":397732,"date":"2026-07-09T21:27:49","date_gmt":"2026-07-09T21:27:49","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=397732"},"modified":"2026-07-09T21:27:50","modified_gmt":"2026-07-09T21:27:50","slug":"anjl-apoia-novas-regras-de-publicidade-para-bets-mas-pede-fortalecimento-no-combate-as-plataformas-ilegais","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/regulacao-de-marketing\/anjl-apoia-novas-regras-de-publicidade-para-bets-mas-pede-fortalecimento-no-combate-as-plataformas-ilegais\/","title":{"rendered":"ANJL apoia novas regras de publicidade para as bets, mas pede fortalecimento no combate \u00e0s plataformas ilegais"},"content":{"rendered":"\n<p>O <a href=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/regulacao-de-marketing\/ministerio-da-fazenda-publicara-novas-regras-para-publicidade-de-bets-nesta-sexta-feira\/\">governo anunciou nesta quinta (9) novas regras para publicidade das bets<\/a>, que inclui advert\u00eancias do Minist\u00e9rio da Fazenda quanto aos riscos das apostas. As medidas ainda ser\u00e3o publicadas no Di\u00e1rio Oficial da Uni\u00e3o. A ANJL anunciou apoio \u00e0s novas regras de publicidade para bets e defendeu o cumprimento rigoroso das normas. Fez, entretanto, um alerta. As iniciativas precisam ser acompanhadas do fortalecimento da fiscaliza\u00e7\u00e3o e do combate \u00e0 publicidade promovida por plataformas ilegais. Elas \u201coperam sem autoriza\u00e7\u00e3o do governo federal, n\u00e3o recolhem tributos e descumprem as regras de publicidade\u201d.<\/p>\n\n\n\n<p>A ANJL destaca que tais plataformas deixam de adotar mecanismos de preven\u00e7\u00e3o \u00e0 lavagem de dinheiro. Tamb\u00e9m n\u00e3o inibem o acesso de menores de idade aos sites de apostas e ao jogo compulsivo.<\/p>\n\n\n\n<p>A entidade aponta malef\u00edcios provocados por sites ilegais, que n\u00e3o respeitam qualquer regra nem adotam mecanismos de prote\u00e7\u00e3o ao jogador. Campanhas em desacordo com a regulamenta\u00e7\u00e3o prejudicam a imagem do setor e devem ser alvo de medidas duras.<\/p>\n\n\n\n<p>Para a Associa\u00e7\u00e3o, um mercado sustent\u00e1vel s\u00f3 se estabelece com regras claras em todos os aspectos da opera\u00e7\u00e3o. Ao apoiar as medidas governamentais, a entidade v\u00ea mais um avan\u00e7o para o alcance desse objetivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nota-da-anjl\">Nota da ANJL<\/h2>\n\n\n\n<p>\u201cA Associa\u00e7\u00e3o Nacional de Jogos e Loterias (ANJL) apoia as novas regras de publicidade do Minist\u00e9rio da Fazenda e defende o cumprimento rigoroso das normas, sem comprometer a atua\u00e7\u00e3o das empresas que operam de forma legal e est\u00e3o sujeitas \u00e0 fiscaliza\u00e7\u00e3o da Secretaria de Pr\u00eamios e Apostas (SPA).\u201d<\/p>\n\n\n\n<p>\u201cA entidade ressalta, no entanto, que as iniciativas anunciadas precisam ser acompanhadas do fortalecimento da fiscaliza\u00e7\u00e3o e do combate \u00e0 publicidade promovida por plataformas ilegais, que operam sem autoriza\u00e7\u00e3o do governo federal, n\u00e3o recolhem tributos, descumprem as regras de publicidade e deixam de adotar mecanismos de preven\u00e7\u00e3o \u00e0 lavagem de dinheiro, ao acesso de menores de idade e ao jogo compulsivo.\u201d<\/p>\n\n\n\n<p>\u201cA ANJL entende que campanhas publicit\u00e1rias em desacordo com a regulamenta\u00e7\u00e3o vigente prejudicam a imagem do setor e devem ser alvo da ado\u00e7\u00e3o das medidas cab\u00edveis pelos \u00f3rg\u00e3os competentes.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"A Associa\u00e7\u00e3o Nacional de Jogos e Loterias entende que campanhas devem cumprir a regulamenta\u00e7\u00e3o vigente e que o governo precisa refor\u00e7ar a fiscaliza\u00e7\u00e3o contra sites clandestinos para prevenir lavagem de dinheiro, jogo compulsivo e acesso de menores a apostas.","protected":false},"author":3731,"featured_media":396511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,56,53,11359,11362,46,11368,65,66],"tags":[9443,11265,12336,13415,12395,13414],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-397732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-juridico-conformidade","category-regulacao-de-marketing","category-regulamentacao","category-regulamentacao-de-apostas-esportivas","category-sportsbook","tag-anjl","tag-associacao-nacional-de-jogos-e-loterias","tag-combate-a-bets-ilegais","tag-jogo-compulsivo","tag-lavagem-de-dinheiro","tag-novas-regras-de-publicidade-das-bets","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- 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