{"id":397738,"date":"2026-07-12T21:38:43","date_gmt":"2026-07-12T21:38:43","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=397738"},"modified":"2026-07-12T21:38:44","modified_gmt":"2026-07-12T21:38:44","slug":"brasil-endurece-regras-para-publicidade-das-bets-e-exige-alerta-de-riscos-de-dependencia-perda-de-dinheiro-e-que-aposta-nao-e-investimento","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/regulacao-de-marketing\/brasil-endurece-regras-para-publicidade-das-bets-e-exige-alerta-de-riscos-de-dependencia-perda-de-dinheiro-e-que-aposta-nao-e-investimento\/","title":{"rendered":"Brasil endurece regras para publicidade das bets e exige alerta de riscos de depend\u00eancia, perda de dinheiro e que aposta n\u00e3o \u00e9 investimento"},"content":{"rendered":"\n<p>Conforme <a href=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/regulacao-de-marketing\/ministerio-da-fazenda-publicara-novas-regras-para-publicidade-de-bets-nesta-sexta-feira\/\">anunciado pelo ministro da Fazenda, Dario Durigan<\/a>, o governo publicou duas portarias que definem regras mais duras para a publicidade das bets. O objetivo \u00e9 aumentar as medidas de prote\u00e7\u00e3o ao apostador e coibir propaganda abusiva, ilus\u00f3ria e fraudulenta. &nbsp;<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.in.gov.br\/web\/dou\/-\/portaria-spa\/mf-n-1.964-de-3-de-julho-de-2026-718408857\">Portaria n\u00ba 1.964<\/a> da Secretaria de Pr\u00eamios e Apostas (SPA) estabelece que toda publicidade das bets dever\u00e1 conter alerta de risco para depend\u00eancia e perda de dinheiro. Toda comunica\u00e7\u00e3o das bets ter\u00e1 de exibir aviso do Minist\u00e9rio da Fazenda sobre danos causados por apostas.<\/p>\n\n\n\n<p>De acordo com a Portaria, toda publicidade deve conter obrigatoriamente uma das seguintes frases de advert\u00eancia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minist\u00e9rio da Fazenda adverte: Apostar pode causar depend\u00eancia<\/li>\n\n\n\n<li>Minist\u00e9rio da Fazenda adverte: Apostar faz voc\u00ea perder dinheiro<\/li>\n\n\n\n<li>Minist\u00e9rio da Fazenda adverte: Aposta n\u00e3o \u00e9 investimento<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-partir-de-17-de-julho\">A partir de 17 de julho<\/h2>\n\n\n\n<p>A medida vale para todas as a\u00e7\u00f5es de comunica\u00e7\u00e3o, publicidade, propaganda e marketing das operadoras de apostas de quota fixa.<\/p>\n\n\n\n<p>A partir de 17 de julho, as bets ser\u00e3o obrigadas a estampar uma das mensagens definidas pelo Minist\u00e9rio da Fazenda. O prazo \u00e9 para que elas adaptem suas comunica\u00e7\u00f5es ao novo regramento.<\/p>\n\n\n\n<p>Conforme a Portaria 1.964, as advert\u00eancias dever\u00e3o ser estampadas na horizontal, serem claras, leg\u00edveis e proporcionais ao restante da a\u00e7\u00e3o de comunica\u00e7\u00e3o e de publicidade. Elas dever\u00e3o ter um m\u00ednio de 10% do comprimento ou tamanho do an\u00fancio.<\/p>\n\n\n\n<p>Permanece inalterada a obriga\u00e7\u00e3o constante da <a href=\"https:\/\/www.in.gov.br\/web\/dou\/-\/portaria-spa\/mf-n-1.231-de-31-de-julho-de-2024-575670297\">Portaria SPA n\u00ba 1.231<\/a> que exige a informa\u00e7\u00e3o de que as apostas s\u00e3o proibidas para menores de 18 anos.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/07\/portaria-spa-mf-no-1964.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of Portaria SPA-MF n\u00ba 1.964.\"><\/object><a id=\"wp-block-file--media-31f8e3fd-5499-4267-9004-28aa10df2330\" href=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/07\/portaria-spa-mf-no-1964.pdf\">Portaria SPA-MF n\u00ba 1.964<\/a><a href=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/07\/portaria-spa-mf-no-1964.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-31f8e3fd-5499-4267-9004-28aa10df2330\">Download<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-propaganda-abusiva-ilusoria-e-fraudulenta\">Propaganda abusiva, ilus\u00f3ria e fraudulenta<\/h2>\n\n\n\n<p>J\u00e1 a <a href=\"https:\/\/www.in.gov.br\/web\/dou\/-\/portaria-interministerial-mf\/secom\/mjsp-n-73-de-10-de-julho-de-2026-718408679\">Portaria MF\/SECOM\/MJSP n\u00ba 73<\/a> define par\u00e2metros para proibir publicidade abusiva, ilus\u00f3ria e fraudulenta. Assinada pelos minist\u00e9rios da Fazenda, Justi\u00e7a e Secretaria de Comunica\u00e7\u00e3o Social da Presid\u00eancia (Secom), ela entra em vigor imediatamente.<\/p>\n\n\n\n<p>Ela determina que dever\u00e3o ser respeitados em materiais publicit\u00e1rios os conceitos de Jogo Respons\u00e1vel, transpar\u00eancia e prote\u00e7\u00e3o \u00e0 sa\u00fade mental e financeira. A normativa determina que a publicidade deve seguir o C\u00f3digo de Defesa do Consumidor e a Lei 14.790\/2023. Al\u00e9m disso, deve prever a prote\u00e7\u00e3o de crian\u00e7as e adolescentes e pessoas vulner\u00e1veis.<\/p>\n\n\n\n<p>A Portaria considera como viola\u00e7\u00e3o \u00e0s normas a promo\u00e7\u00e3o de operadores n\u00e3o autorizados ou o direcionamento dos usu\u00e1rios para empresas sem licen\u00e7a. Define ainda como infra\u00e7\u00e3o expor apostas premiadas e associa\u00e7\u00e3o de conte\u00fado editorial a an\u00e1lises e palpites que influenciem o p\u00fablico a apostar em evento ou mercado espec\u00edfico.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-publicidade-so-para-operador-autorizado\">Publicidade s\u00f3 para operador autorizado<\/h2>\n\n\n\n<p>O documento determina que quem produz, patrocina, divulga, transmite, distribui, impulsiona ou veicula publicidade de bet deve checar se o anunciante \u00e9 autorizado. Antes de veicular qualquer pe\u00e7a, pessoas f\u00edsicas (influencers, por exemplo) e jur\u00eddicas dever\u00e3o consultar se o anunciante \u00e9 operador autorizado.<\/p>\n\n\n\n<p>As publicidades n\u00e3o poder\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sugerir a obten\u00e7\u00e3o de ganhos f\u00e1ceis<\/li>\n\n\n\n<li>Apresentar as apostas como fonte de renda<\/li>\n\n\n\n<li>Encorajar pr\u00e1ticas excessivas de apostas<\/li>\n\n\n\n<li>Conter informa\u00e7\u00e3o falsa ou enganosa<\/li>\n\n\n\n<li>Vincular apostas a atitudes ou comportamentos ilegais ou discriminat\u00f3rios<\/li>\n\n\n\n<li>Ser dirigidas, direta ou indiretamente, a crian\u00e7as e adolescentes<\/li>\n<\/ul>\n\n\n\n<p>No caso de descumprimento das normas, s\u00e3o previstas multas, que podem chegar a 20% do faturamento da bet e sua suspens\u00e3o por 180 dias. As informa\u00e7\u00f5es foram passadas pelo Ministro da Fazenda, Dario Durigan. Ele s\u00f3 n\u00e3o conseguiu explicar, ainda, como ser\u00e3o punidas as bets clandestinas, que n\u00e3o se reportam a ningu\u00e9m.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/07\/portaria-interministerial-no-73.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of PORTARIA INTERMINISTERIAL N\u00ba 73.\"><\/object><a id=\"wp-block-file--media-30305a0e-d7e4-4498-9699-e674d08a82b1\" href=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/07\/portaria-interministerial-no-73.pdf\">PORTARIA INTERMINISTERIAL N\u00ba 73<\/a><a href=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/07\/portaria-interministerial-no-73.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-30305a0e-d7e4-4498-9699-e674d08a82b1\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"Portarias publicadas em edi\u00e7\u00e3o extra do Di\u00e1rio Oficial da Uni\u00e3o na \u00faltima sexta (10) ampliam as restri\u00e7\u00f5es da propaganda de operadores e cria novas obriga\u00e7\u00f5es para ve\u00edculos, plataformas, ag\u00eancias e lojas de aplicativos.","protected":false},"author":3731,"featured_media":397739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,56,53,11359,11362,45,2430,43,2502,444,46,11368,65,11378,66],"tags":[11260,11895,13417,13418,12181,12011,11225,9417],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-397738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-juridico-conformidade","category-marketing","category-marketing-de-conteudo","category-marketing-afiliados","category-marketing-em-redes-sociais","category-nao-categorizado","category-regulacao-de-marketing","category-regulamentacao","category-regulamentacao-de-apostas-esportivas","category-regulamentacao-de-jogos","category-sportsbook","tag-apostas-esportivas","tag-jogo-responsavel","tag-ministerio-da-fazenda-adverte","tag-propaganda-abusiva-das-bets","tag-protecao-ao-apostador","tag-publicidade-das-bets","tag-secretaria-de-premios-e-apostas","tag-spa","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brasil endurece regras para publicidade das bets<\/title>\n<meta name=\"description\" content=\"O governo publicou duas portarias que endurecem regras para publicidade das bets. 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