{"id":398676,"date":"2026-08-27T18:28:56","date_gmt":"2026-08-27T18:28:56","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=398676"},"modified":"2026-08-27T18:28:58","modified_gmt":"2026-08-27T18:28:58","slug":"projeto-que-proibe-publicidade-das-bets-na-cidade-de-sao-paulo-une-grandes-clubes","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/projeto-que-proibe-publicidade-das-bets-na-cidade-de-sao-paulo-une-grandes-clubes\/","title":{"rendered":"Projeto que pro\u00edbe publicidade das bets na cidade de S\u00e3o Paulo une grandes clubes"},"content":{"rendered":"\n<p>Corinthians, Palmeiras, S\u00e3o Paulo e a Federa\u00e7\u00e3o Paulista de Futebol (FPF) est\u00e3o unidos contra um Projeto de Lei que pro\u00edbe publicidade de bets em eventos esportivos na cidade de S\u00e3o Paulo. A proposta recebeu parecer favor\u00e1vel da Comiss\u00e3o de Constitui\u00e7\u00e3o e Justi\u00e7a da C\u00e2mara Municipal nesta semana. De acordo com o PL, fica proibida a divulga\u00e7\u00e3o de qualquer tipo de propaganda ou publicidade em propriedades p\u00fablicas ou privadas na capital. Os tr\u00eas clubes s\u00e3o patrocinados por casas de apostas. Recebem R$ 350 milh\u00f5es por ano com patroc\u00ednio m\u00e1ster em seus uniformes. Os valores podem ser ainda maiores com b\u00f4nus, premia\u00e7\u00f5es e exposi\u00e7\u00e3o em placas, faixas e pain\u00e9is nos est\u00e1dios.<\/p>\n\n\n\n<p>A restri\u00e7\u00e3o constante do PL do vereador Jo\u00e3o Jorge inclui, no m\u00ednimo, placas, faixas e pain\u00e9is em pra\u00e7as esportivas. O vereador afirma que a proposta tem como objetivo combater problemas de endividamento e v\u00edcio em apostas.<\/p>\n\n\n\n<p>Dirigentes dos tr\u00eas clubes afirmam que a medida colocaria Corinthians, Palmeiras e S\u00e3o Paulo em desvantagem em rela\u00e7\u00e3o a clubes de outras cidades e estados. Com a aprova\u00e7\u00e3o do PL, n\u00e3o poderiam mandar seus jogos na cidade de S\u00e3o Paulo.<\/p>\n\n\n\n<p>O presidente da Federa\u00e7\u00e3o Paulista de Futebol, Reinaldo Carneiro Bastos, demonstrou preocupa\u00e7\u00e3o com o PL. \u201cSe os clubes da cidade perderem essas receitas, haver\u00e1 uma disparidade que chegar\u00e1 ao campo\u201d.<\/p>\n\n\n\n<p>Segundo ele, a publicidade das bets \u00e9 uma das principais fontes de faturamento desses clubes. Advers\u00e1rios de outros estados poder\u00e3o mant\u00ea-la, o que seria uma desvantagem competitiva para Corinthians, Palmeiras e S\u00e3o Paulo.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/08\/pl-0560.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of PL-0560.\"><\/object><a id=\"wp-block-file--media-a590b601-2fa5-4b54-9f15-07c32e93cc98\" href=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/08\/pl-0560.pdf\">PL-0560<\/a><a href=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/08\/pl-0560.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a590b601-2fa5-4b54-9f15-07c32e93cc98\">Download<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"Corinthians, Palmeiras e S\u00e3o Paulo se juntam \u00e0 Federa\u00e7\u00e3o Paulista de Futebol contra PL que veta participa\u00e7\u00e3o das bets em a\u00e7\u00f5es de marketing e publicidade, inclusive patroc\u00ednio de camisas.","protected":false},"author":3731,"featured_media":398679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,11359,45,43,47,13708,66],"tags":[13887,13884,8817,13881,8805,12620,13883,13880],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-398676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-jogos","category-marketing","category-marketing-afiliados","category-patrocinio","category-publicidade","category-sportsbook","tag-camara-municipal-de-sao-paulo","tag-cidade-de-sao-paulo","tag-corinthians","tag-federacao-paulista-de-futebol","tag-palmeiras","tag-patrocinio-das-bets-ao-futebol","tag-pl-contra-publicidade-das-bets","tag-sao-paulo","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Projeto que pro\u00edbe publicidade das bets na cidade de S\u00e3o Paulo une grandes clubes<\/title>\n<meta name=\"description\" content=\"Corinthians, Palmeiras, S\u00e3o Paulo e a Federa\u00e7\u00e3o Paulista de Futebol (FPF) est\u00e3o unidos contra um PL que pro\u00edbe publicidade de bets em eventos esportivos na cidade de S\u00e3o Paulo. Os tr\u00eas clubes recebem R$ 350 milh\u00f5es por ano com patroc\u00ednio m\u00e1ster em seus uniformes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/projeto-que-proibe-publicidade-das-bets-na-cidade-de-sao-paulo-une-grandes-clubes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Projeto que pro\u00edbe publicidade das bets na cidade de S\u00e3o Paulo une grandes clubes\" \/>\n<meta property=\"og:description\" content=\"Corinthians, Palmeiras, S\u00e3o Paulo e a Federa\u00e7\u00e3o Paulista de Futebol (FPF) est\u00e3o unidos contra um PL que pro\u00edbe publicidade de bets em eventos esportivos na cidade de S\u00e3o Paulo. 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