{"id":398686,"date":"2026-08-28T12:44:30","date_gmt":"2026-08-28T12:44:30","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=398686"},"modified":"2026-08-28T12:44:31","modified_gmt":"2026-08-28T12:44:31","slug":"conar-atualiza-as-regras-para-a-publicidade-de-apostas","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/regulacao-de-marketing\/conar-atualiza-as-regras-para-a-publicidade-de-apostas\/","title":{"rendered":"Conar atualiza as regras para a publicidade de apostas"},"content":{"rendered":"\n<p>O Conselho de Conte\u00fado do Conar aprovou nesta quinta (27) altera\u00e7\u00f5es do&nbsp;Anexo \u201cX\u201d&nbsp;do C\u00f3digo Brasileiro de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria e um&nbsp;novo Quadro de Autorregula\u00e7\u00e3o da Publicidade de Apostas. As novas medidas t\u00eam por escopo ampliar a responsabilidade e estabelecer diretrizes de conformidade para a publicidade das bets, com especial aten\u00e7\u00e3o \u00e0 prote\u00e7\u00e3o de grupos vulner\u00e1veis.<\/p>\n\n\n\n<p>Foi elaborado no \u00e2mbito do GT Apostas, com ampla participa\u00e7\u00e3o do setor e consulta \u00e0s autoridades competentes. Foram levadas em considera\u00e7\u00e3o manifesta\u00e7\u00f5es de consumidores e decis\u00f5es do Conselho de \u00c9tica durante a vig\u00eancia do texto original. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-alteracoes\">Altera\u00e7\u00f5es<\/h2>\n\n\n\n<p>O novo Quadro tamb\u00e9m incorpora as principais salvaguardas identificadas nas refer\u00eancias internacionais, contemplando os t\u00f3picos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Combate \u00e0 publicidade de sites ilegais de apostas<\/strong>. Foram ampliados os mecanismos de detec\u00e7\u00e3o, remo\u00e7\u00e3o, preven\u00e7\u00e3o e dissuas\u00e3o.<\/li>\n\n\n\n<li><strong>Cl\u00e1usulas de advert\u00eancia do impacto do jogo e frases obrigat\u00f3rias<\/strong>. Objetivo \u00e9 ampliar o destaque das frases de impacto do jogo, definidas pela Portaria SPA\/MF n\u00ba 1.964\/26.<\/li>\n\n\n\n<li><strong>Publicidade por influenciadores e afiliados<\/strong>. Amplia\u00e7\u00e3o do controle e acompanhamento, prevendo a cria\u00e7\u00e3o de programa de credenciamento de influenciadores habilitados \u00e0 divulga\u00e7\u00e3o publicit\u00e1ria do segmento, com o acompanhamento das postagens.<\/li>\n\n\n\n<li><strong>Responsabilidade social e Jogo Respons\u00e1vel<\/strong>. Disponibiliza\u00e7\u00e3o de colet\u00e2nea atualizada de decis\u00f5es sobre apelos considerados irregulares.<\/li>\n\n\n\n<li><strong>Prote\u00e7\u00e3o a crian\u00e7as e adolescentes<\/strong>. Estabelecimento de checklist elencando conjunto de medidas, incluindo:<\/li>\n\n\n\n<li>Restri\u00e7\u00f5es de conte\u00fado: por exemplo, o uso de elementos do universo infantojuvenil, em especial animais humanizados, que podem constituir risco de exposi\u00e7\u00e3o de grupos protegidos \u00e0 publicidade de apostas. Foi recomendada a restri\u00e7\u00e3o aos canais propriet\u00e1rios do operador, que dever\u00e3o contar com mecanismos de sele\u00e7\u00e3o et\u00e1ria (<em>age gating<\/em>).<\/li>\n\n\n\n<li>Restri\u00e7\u00f5es de divulga\u00e7\u00e3o, com indica\u00e7\u00e3o do rol de medidas para assegurar a destina\u00e7\u00e3o adulta e minimiza\u00e7\u00e3o dos impactos da publicidade do segmento. O objetivo \u00e9 garantir a prote\u00e7\u00e3o de crian\u00e7as e adolescentes.<\/li>\n<\/ul>\n\n\n\n<p>A \u00edntegra do novo Anexo \u201cX\u201d dever\u00e1 ser publicado ainda nesta sexta (28). Tamb\u00e9m ser\u00e3o divulgados outros documentos complementares:<\/p>\n\n\n\n<p>\u201cResolu\u00e7\u00e3o do Conselho de Conte\u00fado n\u00ba 01\/2026\u201d, <\/p>\n\n\n\n<p>\u201cQuadro de Autorregula\u00e7\u00e3o da Publicidade de Apostas\u201d <\/p>\n\n\n\n<p>\u201cChecklist de prote\u00e7\u00e3o \u00e0 crian\u00e7a e aos adolescentes no \u00e2mbito da publicidade de apostas\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"Conselho Nacional de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria lan\u00e7a nova edi\u00e7\u00e3o do Anexo \u201cX\u201d com mudan\u00e7as que ampliam responsabilidades de anunciantes e garantem maior prote\u00e7\u00e3o a grupos vulner\u00e1veis.","protected":false},"author":3731,"featured_media":398689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,56,53,11359,45,2430,43,2502,13708,46,66],"tags":[13890,13779,11895,13895,12011,13892],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-398686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-marketing","category-marketing-de-conteudo","category-marketing-afiliados","category-marketing-em-redes-sociais","category-publicidade","category-regulacao-de-marketing","category-sportsbook","tag-anexo-x","tag-conar","tag-jogo-responsavel","tag-protecao-as-criancas-e-adolescentes","tag-publicidade-das-bets","tag-regras-de-publicidade-para-as-bets","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- 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