{"id":398903,"date":"2026-09-13T20:37:19","date_gmt":"2026-09-13T20:37:19","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=398903"},"modified":"2026-09-13T20:37:20","modified_gmt":"2026-09-13T20:37:20","slug":"plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/","title":{"rendered":"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O"},"content":{"rendered":"\n

A Constitui\u00e7\u00e3o garante o acesso \u00e0 cultura e atribui ao Estado a responsabilidade de promov\u00ea-lo. Nesse contexto, a Lei Rouanet tornou-se um dos principais instrumentos de financiamento cultural do pa\u00eds. As bets, regulamentadas em 2023, tamb\u00e9m passaram a contribuir por meio de impostos e incentivos fiscais. Para o Pl\u00ednio Lemos Jorge, presidente da Associa\u00e7\u00e3o Nacional de Jogos e Loterias (ANJL), esses recursos ajudam a fortalecer artistas, servi\u00e7os e eventos em todas as regi\u00f5es. Seu artigo de opini\u00e3o foi publicado na Folha <\/a>de <\/a>S.Paulo<\/a>.<\/p>\n\n\n\n

Em 2025, a Lei Rouanet captou R$ 3,41 bilh\u00f5es, mas as bets n\u00e3o figuraram entre as vinte maiores investidoras. Em seu texto, Pl\u00ednio critica o tratamento desigual em rela\u00e7\u00e3o a setores como petr\u00f3leo, minera\u00e7\u00e3o, finan\u00e7as e bebidas alco\u00f3licas. Tamb\u00e9m destaca que o mercado regulado j\u00e1 destina recursos \u00e0 educa\u00e7\u00e3o, sa\u00fade, seguran\u00e7a e esporte. Assim, questiona por que a cultura deveria receber tratamento diferente.<\/p>\n\n\n\n

Segundo ele, restri\u00e7\u00f5es municipais ao patroc\u00ednio cultural das empresas regulamentadas enfraquecem o marco legal existente. A medida favoreceria plataformas ilegais, que n\u00e3o pagam impostos nem financiam projetos art\u00edsticos. Artistas e p\u00fablico seriam prejudicados pela redu\u00e7\u00e3o de recursos e pela dificuldade de distinguir empresas autorizadas. O presidente da ANJL conclui que barrar esses incentivos marginaliza um setor legalizado e atuante.<\/p>\n\n\n\n

O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O<\/h2>\n\n\n\n

O acesso \u00e0 cultura e o pleno exerc\u00edcio aos direitos culturais s\u00e3o garantidos pela Constitui\u00e7\u00e3o Federal. Conforme o artigo 215 da Carta Magna, cabe ao Estado essa garantia. Em 1991, apenas tr\u00eas anos depois da aprova\u00e7\u00e3o do texto constitucional, o Congresso Nacional aprovou um dos principais mecanismos de fomento \u00e0 cultura no pa\u00eds, a Lei Rouanet.<\/p>\n\n\n\n

Ainda no campo de entretenimento, tamb\u00e9m os congressistas aprovaram, no final de 2023, a regulamenta\u00e7\u00e3o da explora\u00e7\u00e3o das apostas esportivas e jogos online, por meio da lei 14.790\/2023, ap\u00f3s um v\u00e1cuo legislativo de quase cinco anos. Come\u00e7avam, ent\u00e3o, as atividades de um dos setores que mais trariam contribui\u00e7\u00f5es ao pa\u00eds, por meio de impostos, para diversos fins \u2014entre eles a cultura.<\/p>\n\n\n\n

A destina\u00e7\u00e3o de recursos a projetos art\u00edsticos nada mais \u00e9 do que um meio da ind\u00fastria de apostas de incentivar, via ren\u00fancia fiscal, o fortalecimento da cultura dos quatro cantos do pa\u00eds, na qual est\u00e3o inclu\u00eddos artistas, prestadores de servi\u00e7os que atuam no teatro, em shows e em outros eventos. Qualquer afirma\u00e7\u00e3o para al\u00e9m disso consistiria em uma an\u00e1lise enviesada, com o intuito t\u00e3o somente de estimular preconceitos sobre um setor.<\/p>\n\n\n\n

S\u00f3 em 2025, os recursos captados via Lei Rouanet somaram R$ 3,41 bilh\u00f5es. E as bets, embora j\u00e1 figurem entre as empresas que adotaram o mecanismo, n\u00e3o estiveram nem entre as 20 maiores investidoras. Entre as dez primeiras, houve duas petroleiras, duas mineradoras e tr\u00eas grandes institui\u00e7\u00f5es financeiras. Embora contribuam, respectivamente, para a emiss\u00e3o de gases de efeito estufa e para o aumento do endividamento da popula\u00e7\u00e3o, por meio da concess\u00e3o de cr\u00e9dito a juros altos, nenhuma delas teve suas atua\u00e7\u00f5es questionadas enquanto incentivadoras da cultura.<\/p>\n\n\n\n

Tratamento diferenciado<\/h2>\n\n\n\n

Importante destacar que, enquanto se levantam discuss\u00f5es levianas sobre em quais setores da economia recursos oriundos das bets devem ser aportados, a educa\u00e7\u00e3o, a seguran\u00e7a p\u00fablica, a sa\u00fade e o esporte j\u00e1 s\u00e3o beneficiados pelo mercado regulado de apostas, conforme estabelecido pela lei 14.790\/2023. Todos relacionados a direitos constitucionais, essenciais ao bem-estar da popula\u00e7\u00e3o. O que justificaria destinar \u00e0 cultura tratamento diferenciado?<\/p>\n\n\n\n

O mesmo vi\u00e9s ideol\u00f3gico que tenta sustentar uma suposta incompatibilidade entre as bets e a cultura, sob o argumento da externalidade negativa da ludopatia, se mant\u00e9m em sil\u00eancio diante dos patroc\u00ednios de fabricantes de bebidas alco\u00f3licas, ainda que o alcoolismo mate cerca de 3 milh\u00f5es de pessoas anualmente, segundo a Organiza\u00e7\u00e3o mundial da Sa\u00fade (OMS). S\u00f3 no Brasil, estima-se que o consumo excessivo de \u00e1lcool seja o causador de 12 mortes a cada hora, de acordo com pesquisa da Funda\u00e7\u00e3o Oswaldo Cruz (Fiocruz).<\/p>\n\n\n\n

Na busca desenfreada por esconder da sociedade as marcas que atuam no mercado regulado \u2014e, portanto, legitimado pelo Estado\u2014 de apostas, prefeituras t\u00eam atropelado o arcabou\u00e7o regulat\u00f3rio constru\u00eddo a v\u00e1rias m\u00e3os, incluindo o Congresso Nacional, e restringido o patroc\u00ednio a eventos culturais.<\/p>\n\n\n\n

Os maiores beneficiados nesse cen\u00e1rio s\u00e3o as milhares de bets ilegais, que n\u00e3o contribuem para o pa\u00eds de forma alguma, muito menos financiando projetos art\u00edsticos. E os mais prejudicados, infelizmente, s\u00e3o os pr\u00f3prios artistas, que precisar\u00e3o buscar recursos de outras fontes, e os frequentadores desses eventos, que, desconhecendo quais s\u00e3o as autorizadas pelo Minist\u00e9rio da Fazenda, ficar\u00e3o \u00e0 merc\u00ea das empresas ilegais.<\/p>\n\n\n\n

Colocar a presen\u00e7a e o incentivo das bets \u00e0 cultura brasileira em xeque objetiva t\u00e3o somente, mais uma vez, marginalizar uma ind\u00fastria legalizada. Prevalecem, assim, a ignor\u00e2ncia e a hostilidade a um setor que tem contribu\u00eddo ativamente para os mais diversos setores, em benef\u00edcio da popula\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"Em artigo de opini\u00e3o para a Folha, o presidente da ANJL afirma que restringir esses recursos marginaliza uma ind\u00fastria legalizada, favorece empresas ilegais e reduz fontes de financiamento para artistas e eventos.","protected":false},"author":3731,"featured_media":398904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,56,53,11359,43,47,66],"tags":[9443,11842,12353,14041,14030,14038,14035,14032,14037],"company_relation":[],"content_series":[],"content_type":[98,101],"region":[215,210],"theme":[],"class_list":["post-398903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-marketing-afiliados","category-patrocinio","category-sportsbook","tag-anjl","tag-bets","tag-bets-ilegais","tag-incentivo-das-bets-a-cultura","tag-lei-rouanet","tag-mercado-regulado-de-bets","tag-patrocinio-a-cultura","tag-patrocinio-artistico","tag-recursos-para-projetos-artisticos","content_type-em-profundidade","content_type-opinion","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nPl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O<\/title>\n<meta name=\"description\" content=\"Em artigo de opini\u00e3o, o presidente da ANJL afirma que restringir recursos das bets marginaliza uma ind\u00fastria legalizada, favorece empresas ilegais e reduz fontes de financiamento para artistas e eventos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O\" \/>\n<meta property=\"og:description\" content=\"Em artigo de opini\u00e3o, o presidente da ANJL afirma que restringir recursos das bets marginaliza uma ind\u00fastria legalizada, favorece empresas ilegais e reduz fontes de financiamento para artistas e eventos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/\" \/>\n<meta property=\"og:site_name\" content=\"iGB - Brasil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iGamingBusinessMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-13T20:37:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-13T20:37:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/09\/plinio-folha.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1834\" \/>\n\t<meta property=\"og:image:height\" content=\"835\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gildo Mazza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iGamingBusiness\" \/>\n<meta name=\"twitter:site\" content=\"@iGamingBusiness\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gildo Mazza\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/\"},\"author\":{\"name\":\"Gildo Mazza\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#\\\/schema\\\/person\\\/f7dbfedf008e1825c1a82f06076dc5df\"},\"headline\":\"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O\",\"datePublished\":\"2026-09-13T20:37:19+00:00\",\"dateModified\":\"2026-09-13T20:37:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/\"},\"wordCount\":893,\"publisher\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingbusiness.com\\\/img-srv\\\/ilq-csbf1zj59lRtQUBHIsfutw40z-0uwa_uU_2E5Ek\\\/resizing_type:auto\\\/width:0\\\/height:0\\\/gravity:sm\\\/enlarge:1\\\/ext:webp\\\/strip_metadata:1\\\/quality:90\\\/cachebuster:filesize-262599\\\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzA5L3BsaW5pby1mb2xoYS5qcGc.webp\",\"keywords\":[\"ANJL\",\"bets\",\"bets ilegais\",\"incentivo das bets \u00e0 cultura\",\"Lei Rouanet\",\"mercado regulado de bets\",\"patroc\u00ednio \u00e0 cultura\",\"patroc\u00ednio art\u00edstico\",\"recursos para projetos art\u00edsticos\"],\"articleSection\":[\"Apostas esportivas\",\"Apostas esportivas online\",\"Cassino online\",\"Jogo respons\u00e1vel\",\"Jogo Sustent\u00e1vel\",\"Jogos\",\"Marketing e afiliados\",\"Patroc\u00ednio\",\"Sportsbook\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/\",\"url\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/\",\"name\":\"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/igamingbusiness.com\\\/img-srv\\\/ilq-csbf1zj59lRtQUBHIsfutw40z-0uwa_uU_2E5Ek\\\/resizing_type:auto\\\/width:0\\\/height:0\\\/gravity:sm\\\/enlarge:1\\\/ext:webp\\\/strip_metadata:1\\\/quality:90\\\/cachebuster:filesize-262599\\\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzA5L3BsaW5pby1mb2xoYS5qcGc.webp\",\"datePublished\":\"2026-09-13T20:37:19+00:00\",\"dateModified\":\"2026-09-13T20:37:20+00:00\",\"description\":\"Em artigo de opini\u00e3o, o presidente da ANJL afirma que restringir recursos das bets marginaliza uma ind\u00fastria legalizada, favorece empresas ilegais e reduz fontes de financiamento para artistas e eventos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/igamingbusiness.com\\\/img-srv\\\/ilq-csbf1zj59lRtQUBHIsfutw40z-0uwa_uU_2E5Ek\\\/resizing_type:auto\\\/width:0\\\/height:0\\\/gravity:sm\\\/enlarge:1\\\/ext:webp\\\/strip_metadata:1\\\/quality:90\\\/cachebuster:filesize-262599\\\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzA5L3BsaW5pby1mb2xoYS5qcGc.webp\",\"contentUrl\":\"https:\\\/\\\/igamingbusiness.com\\\/img-srv\\\/ilq-csbf1zj59lRtQUBHIsfutw40z-0uwa_uU_2E5Ek\\\/resizing_type:auto\\\/width:0\\\/height:0\\\/gravity:sm\\\/enlarge:1\\\/ext:webp\\\/strip_metadata:1\\\/quality:90\\\/cachebuster:filesize-262599\\\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzA5L3BsaW5pby1mb2xoYS5qcGc.webp\",\"width\":1834,\"height\":835,\"caption\":\"Lei Rouanet bets ANJL\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/marketing-afiliados\\\/patrocinio\\\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing e afiliados\",\"item\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/topic\\\/marketing-afiliados\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Patroc\u00ednio\",\"item\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/topic\\\/marketing-afiliados\\\/patrocinio\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#website\",\"url\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/\",\"name\":\"iGB - Brasil\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#organization\",\"name\":\"iGB\",\"url\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/igamingbusiness.com\\\/img-srv\\\/Zi3KPVUuePB7m90zBor_fqn-5Ybt-pEpAX8e4Zk3LcM\\\/resizing_type:auto\\\/width:0\\\/height:0\\\/gravity:sm\\\/enlarge:1\\\/ext:webp\\\/strip_metadata:1\\\/quality:90\\\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMC8wOC9sb2dvLWJsYWNrLnBuZw.webp\",\"contentUrl\":\"https:\\\/\\\/igamingbusiness.com\\\/img-srv\\\/Zi3KPVUuePB7m90zBor_fqn-5Ybt-pEpAX8e4Zk3LcM\\\/resizing_type:auto\\\/width:0\\\/height:0\\\/gravity:sm\\\/enlarge:1\\\/ext:webp\\\/strip_metadata:1\\\/quality:90\\\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMC8wOC9sb2dvLWJsYWNrLnBuZw.webp\",\"width\":123,\"height\":57,\"caption\":\"iGB\"},\"image\":{\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/iGamingBusinessMagazine\",\"https:\\\/\\\/x.com\\\/iGamingBusiness\",\"https:\\\/\\\/www.instagram.com\\\/igamingbusiness\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/igaming-business\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCAmygde8zUEz_OgLi09tCmQ\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/igamingbusiness.com\\\/br\\\/#\\\/schema\\\/person\\\/f7dbfedf008e1825c1a82f06076dc5df\",\"name\":\"Gildo Mazza\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O","description":"Em artigo de opini\u00e3o, o presidente da ANJL afirma que restringir recursos das bets marginaliza uma ind\u00fastria legalizada, favorece empresas ilegais e reduz fontes de financiamento para artistas e eventos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/","og_locale":"en_US","og_type":"article","og_title":"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O","og_description":"Em artigo de opini\u00e3o, o presidente da ANJL afirma que restringir recursos das bets marginaliza uma ind\u00fastria legalizada, favorece empresas ilegais e reduz fontes de financiamento para artistas e eventos.","og_url":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/","og_site_name":"iGB - Brasil","article_publisher":"https:\/\/www.facebook.com\/iGamingBusinessMagazine","article_published_time":"2026-09-13T20:37:19+00:00","article_modified_time":"2026-09-13T20:37:20+00:00","og_image":[{"width":1834,"height":835,"url":"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/09\/plinio-folha.jpg","type":"image\/jpeg"}],"author":"Gildo Mazza","twitter_card":"summary_large_image","twitter_creator":"@iGamingBusiness","twitter_site":"@iGamingBusiness","twitter_misc":{"Written by":"Gildo Mazza","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/#article","isPartOf":{"@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/"},"author":{"name":"Gildo Mazza","@id":"https:\/\/igamingbusiness.com\/br\/#\/schema\/person\/f7dbfedf008e1825c1a82f06076dc5df"},"headline":"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O","datePublished":"2026-09-13T20:37:19+00:00","dateModified":"2026-09-13T20:37:20+00:00","mainEntityOfPage":{"@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/"},"wordCount":893,"publisher":{"@id":"https:\/\/igamingbusiness.com\/br\/#organization"},"image":{"@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingbusiness.com\/img-srv\/ilq-csbf1zj59lRtQUBHIsfutw40z-0uwa_uU_2E5Ek\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:90\/cachebuster:filesize-262599\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzA5L3BsaW5pby1mb2xoYS5qcGc.webp","keywords":["ANJL","bets","bets ilegais","incentivo das bets \u00e0 cultura","Lei Rouanet","mercado regulado de bets","patroc\u00ednio \u00e0 cultura","patroc\u00ednio art\u00edstico","recursos para projetos art\u00edsticos"],"articleSection":["Apostas esportivas","Apostas esportivas online","Cassino online","Jogo respons\u00e1vel","Jogo Sustent\u00e1vel","Jogos","Marketing e afiliados","Patroc\u00ednio","Sportsbook"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/","url":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/","name":"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O","isPartOf":{"@id":"https:\/\/igamingbusiness.com\/br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/#primaryimage"},"image":{"@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/#primaryimage"},"thumbnailUrl":"https:\/\/igamingbusiness.com\/img-srv\/ilq-csbf1zj59lRtQUBHIsfutw40z-0uwa_uU_2E5Ek\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:90\/cachebuster:filesize-262599\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzA5L3BsaW5pby1mb2xoYS5qcGc.webp","datePublished":"2026-09-13T20:37:19+00:00","dateModified":"2026-09-13T20:37:20+00:00","description":"Em artigo de opini\u00e3o, o presidente da ANJL afirma que restringir recursos das bets marginaliza uma ind\u00fastria legalizada, favorece empresas ilegais e reduz fontes de financiamento para artistas e eventos.","breadcrumb":{"@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/#primaryimage","url":"https:\/\/igamingbusiness.com\/img-srv\/ilq-csbf1zj59lRtQUBHIsfutw40z-0uwa_uU_2E5Ek\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:90\/cachebuster:filesize-262599\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzA5L3BsaW5pby1mb2xoYS5qcGc.webp","contentUrl":"https:\/\/igamingbusiness.com\/img-srv\/ilq-csbf1zj59lRtQUBHIsfutw40z-0uwa_uU_2E5Ek\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:90\/cachebuster:filesize-262599\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzA5L3BsaW5pby1mb2xoYS5qcGc.webp","width":1834,"height":835,"caption":"Lei Rouanet bets ANJL"},{"@type":"BreadcrumbList","@id":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/patrocinio\/plinio-lemos-jorge-o-patrocinio-de-bets-via-lei-rouanet-e-prejudicial-ao-setor-cultural-nao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/igamingbusiness.com\/br\/"},{"@type":"ListItem","position":2,"name":"Marketing e afiliados","item":"https:\/\/igamingbusiness.com\/br\/topic\/marketing-afiliados\/"},{"@type":"ListItem","position":3,"name":"Patroc\u00ednio","item":"https:\/\/igamingbusiness.com\/br\/topic\/marketing-afiliados\/patrocinio\/"},{"@type":"ListItem","position":4,"name":"Pl\u00ednio Lemos Jorge: O patroc\u00ednio de bets via Lei Rouanet \u00e9 prejudicial ao setor cultural? N\u00c3O"}]},{"@type":"WebSite","@id":"https:\/\/igamingbusiness.com\/br\/#website","url":"https:\/\/igamingbusiness.com\/br\/","name":"iGB - Brasil","description":"","publisher":{"@id":"https:\/\/igamingbusiness.com\/br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/igamingbusiness.com\/br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/igamingbusiness.com\/br\/#organization","name":"iGB","url":"https:\/\/igamingbusiness.com\/br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/igamingbusiness.com\/br\/#\/schema\/logo\/image\/","url":"https:\/\/igamingbusiness.com\/img-srv\/Zi3KPVUuePB7m90zBor_fqn-5Ybt-pEpAX8e4Zk3LcM\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:90\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMC8wOC9sb2dvLWJsYWNrLnBuZw.webp","contentUrl":"https:\/\/igamingbusiness.com\/img-srv\/Zi3KPVUuePB7m90zBor_fqn-5Ybt-pEpAX8e4Zk3LcM\/resizing_type:auto\/width:0\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:90\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvMjAyMC8wOC9sb2dvLWJsYWNrLnBuZw.webp","width":123,"height":57,"caption":"iGB"},"image":{"@id":"https:\/\/igamingbusiness.com\/br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iGamingBusinessMagazine","https:\/\/x.com\/iGamingBusiness","https:\/\/www.instagram.com\/igamingbusiness\/","https:\/\/www.linkedin.com\/company\/igaming-business","https:\/\/www.youtube.com\/channel\/UCAmygde8zUEz_OgLi09tCmQ"]},{"@type":"Person","@id":"https:\/\/igamingbusiness.com\/br\/#\/schema\/person\/f7dbfedf008e1825c1a82f06076dc5df","name":"Gildo Mazza"}]}},"_links":{"self":[{"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/posts\/398903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/users\/3731"}],"replies":[{"embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/comments?post=398903"}],"version-history":[{"count":1,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/posts\/398903\/revisions"}],"predecessor-version":[{"id":398906,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/posts\/398903\/revisions\/398906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/media\/398904"}],"wp:attachment":[{"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/media?parent=398903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/categories?post=398903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/tags?post=398903"},{"taxonomy":"company_relation","embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/company_relation?post=398903"},{"taxonomy":"content_series","embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/content_series?post=398903"},{"taxonomy":"content_type","embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/content_type?post=398903"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/region?post=398903"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/igamingbusiness.com\/br\/wp-json\/wp\/v2\/theme?post=398903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}