{"id":399002,"date":"2026-09-16T13:11:49","date_gmt":"2026-09-16T13:11:49","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=399002"},"modified":"2026-09-16T13:11:50","modified_gmt":"2026-09-16T13:11:50","slug":"anjl-notifica-tiktok-x-google-e-meta-e-cobra-plano-para-impedir-atuacao-de-influenciadores-de-empresas-ilegais-de-apostas","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/marketing-em-redes-sociais\/anjl-notifica-tiktok-x-google-e-meta-e-cobra-plano-para-impedir-atuacao-de-influenciadores-de-empresas-ilegais-de-apostas\/","title":{"rendered":"ANJL notifica TikTok, X, Google e Meta e cobra plano para impedir atua\u00e7\u00e3o de influenciadores de empresas ilegais de apostas"},"content":{"rendered":"\n

A Associa\u00e7\u00e3o Nacional de Jogos e Loterias (ANJL) notificou extrajudicialmente o TikTok, X, Google e Meta e solicitou a ado\u00e7\u00e3o de um plano abrangente para identificar, remover, desindexar e bloquear perfis, aplicativos e conte\u00fados de influenciadores que promovem bets ilegais. O objetivo \u00e9 que haja uma atua\u00e7\u00e3o permanente das bigtechs para impedir a publicidade de empresas clandestinas do setor, que atuam ostensivamente para atrair p\u00fablicos vulner\u00e1veis, principalmente menores.<\/p>\n\n\n\n

No documento, a ANJL ressalta que permanece em funcionamento amplo mercado ilegal, estimado entre 38% e 44%. Ele \u00e9 composto por operadores que n\u00e3o se submetem \u00e0s regras e mecanismos de fiscaliza\u00e7\u00e3o e prote\u00e7\u00e3o estabelecidos em lei.<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

“A atua\u00e7\u00e3o desses operadores ilegais \u00e9 potencializada pela utiliza\u00e7\u00e3o de influenciadores que funcionam como canais de aquisi\u00e7\u00e3o de consumidores. Promovem plataformas clandestinas mediante divulga\u00e7\u00e3o de aplicativos, links, c\u00f3digos promocionais, b\u00f4nus, promessas de ganhos financeiros e outras estrat\u00e9gias destinadas \u00e0 capta\u00e7\u00e3o de usu\u00e1rios”, afirma o presidente da ANJL, Pl\u00ednio Lemos Jorge.<\/p>\n\n\n\n

A Associa\u00e7\u00e3o pede que o plano preveja, em especial, mecanismos permanentes e eficazes para a identifica\u00e7\u00e3o imediata de influenciadores, perfis e demais agentes que promovam operadores n\u00e3o autorizados pela Secretaria de Pr\u00eamios e Apostas (SPA). Tamb\u00e9m solicita a ado\u00e7\u00e3o de procedimentos destinados \u00e0 c\u00e9lere remo\u00e7\u00e3o de conte\u00fados, an\u00fancios, links, c\u00f3digos promocionais, URLs, redirecionamentos e quaisquer outros mecanismos utilizados para encaminhar consumidores a operadores ilegais.<\/p>\n\n\n\n

Provid\u00eancias pontuais s\u00e3o ineficazes<\/h2>\n\n\n\n

“Sugerimos, ainda, que ele contemple a desativa\u00e7\u00e3o ou o bloqueio de perfis que utilizem, de maneira reiterada, as plataformas para a promo\u00e7\u00e3o de operadores ilegais. Deve ser acompanhado de medidas destinadas a impedir ou dificultar a recria\u00e7\u00e3o, reativa\u00e7\u00e3o ou substitui\u00e7\u00e3o dos perfis e conte\u00fados removidos. Isso evita que provid\u00eancias meramente pontuais resultem na simples migra\u00e7\u00e3o da atividade il\u00edcita para novas contas, p\u00e1ginas, endere\u00e7os ou formatos de divulga\u00e7\u00e3o”, explica Lemos Jorge.<\/p>\n\n\n\n

A ANJL pede ainda que as bigtechs foquem aten\u00e7\u00e3o \u00e0 prote\u00e7\u00e3o de crian\u00e7as e adolescentes. Ela solicita a implementa\u00e7\u00e3o de mecanismos espec\u00edficos destinados a impedir sua exposi\u00e7\u00e3o \u00e0 publicidade, conte\u00fados promocionais e demais formas de divulga\u00e7\u00e3o de operadores ilegais de apostas, considerando a vulnerabilidade desse p\u00fablico e os riscos associados \u00e0 sua exposi\u00e7\u00e3o a atividades de jogo n\u00e3o autorizadas.<\/p>\n","protected":false},"excerpt":{"rendered":"Associa\u00e7\u00e3o pede que o plano preveja mecanismos permanentes e eficazes para a identifica\u00e7\u00e3o imediata de influenciadores, perfis e demais agentes que promovam operadores n\u00e3o autorizados pela Secretaria de Pr\u00eamios e Apostas.","protected":false},"author":3731,"featured_media":399003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,2433,11369,74,56,53,11359,11362,45,2430,43,2502,11368,65,66],"tags":[9443,13048,1476,11646,14110,14109,14108,8301],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-399002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-busca-paga","category-cassino-online","category-fraude","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-juridico-conformidade","category-marketing","category-marketing-de-conteudo","category-marketing-afiliados","category-marketing-em-redes-sociais","category-regulamentacao","category-regulamentacao-de-apostas-esportivas","category-sportsbook","tag-anjl","tag-bloqueio-de-bets-ilegais","tag-google","tag-meta","tag-operadores-ilegais-de-bets","tag-publicidade-enganosa","tag-tiktok","tag-x","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nANJL 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