{"id":399460,"date":"2026-10-03T20:05:18","date_gmt":"2026-10-03T20:05:18","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=399460"},"modified":"2026-10-03T20:05:20","modified_gmt":"2026-10-03T20:05:20","slug":"bets-se-manifestam-em-placas-de-publicidade-no-brasileirao-contra-mp-que-proibe-mercado-de-apostas","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/publicidade\/bets-se-manifestam-em-placas-de-publicidade-no-brasileirao-contra-mp-que-proibe-mercado-de-apostas\/","title":{"rendered":"Bets se manifestam em placas de publicidade no Brasileir\u00e3o contra MP que pro\u00edbe mercado de apostas"},"content":{"rendered":"\n<p>As bets legalizadas foram aos est\u00e1dios do Brasileir\u00e3o em uma manifesta\u00e7\u00e3o conjunta para transmitir mensagens sobre as consequ\u00eancias da proibi\u00e7\u00e3o das apostas no pa\u00eds. Nas partidas desta sexta (2) e s\u00e1bado (3), empresas associadas \u00e0 Associa\u00e7\u00e3o Nacional de Jogos e Loterias (ANJL) e ao Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR) cederam espa\u00e7o nas placas ao redor do campo para exibir as frases.<\/p>\n\n\n\n<p>A a\u00e7\u00e3o acontece em fun\u00e7\u00e3o da Medida Provis\u00f3ria 1.394, que proibiu as bets legalizadas do pa\u00eds. Ela faz refer\u00eancia ao manifesto divulgado em 25 de setembro, com o lema &#8220;Proibir n\u00e3o \u00e9 Proteger&#8221;. A manifesta\u00e7\u00e3o defende que a proibi\u00e7\u00e3o n\u00e3o acaba com as apostas no pa\u00eds, mas sim com a prote\u00e7\u00e3o de quem aposta.<\/p>\n\n\n\n<p>As placas exibiram as seguintes frases:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proibir n\u00e3o \u00e9 proteger<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A proibi\u00e7\u00e3o n\u00e3o acaba com as apostas<\/li>\n<\/ul>\n\n\n\n<p>As mensagens foram exibidas durante as partidas entre S\u00e3o Paulo e Santos, na sexta, e&nbsp; Atl\u00e9tico-MG e Bragantino, no s\u00e1bado. Os clubes est\u00e3o entre os v\u00e1rios impactados pela decis\u00e3o do governo federal. A Medida Provis\u00f3ria afeta n\u00e3o s\u00f3 os compromissos j\u00e1 firmados, mas tamb\u00e9m o planejamento das pr\u00f3ximas temporadas, a negocia\u00e7\u00e3o e renova\u00e7\u00e3o de patroc\u00ednios e a previsibilidade de investimentos no esporte.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/igamingbusiness.com\/img-srv\/YtIvdc3XVwNdn1qNECuTVROA5YVoiguaKJirBOeuamY\/resizing_type:auto\/width:1024\/height:0\/gravity:sm\/enlarge:1\/ext:webp\/strip_metadata:1\/quality:90\/cachebuster:filesize-187631\/bG9jYWw6Ly8vaWdhbWluZ2J1c2luZXNzLmNvbS93cC1jb250ZW50L3VwbG9hZHMvc2l0ZXMvNC8yMDI2LzEwL3Byb2liaXItbmFvLWUtcHJvdGVnZXIuanBlZw.webp\" alt=\"\" class=\"wp-image-399464\"\/><\/figure>\n<\/div>\n\n\n<p>\u201cPara ANJL e o IBJR, a manuten\u00e7\u00e3o de um ambiente regulado, com regras claras e seguran\u00e7a jur\u00eddica, \u00e9 fundamental para que clubes, empresas e demais agentes da cadeia esportiva possam planejar seus investimentos de longo prazo\u201d, disse Pl\u00ednio Lemos Jorge, presidente da ANJL.<\/p>\n\n\n\n<p>Carlos Lima, presidente do IBJR, destaca que a discuss\u00e3o tamb\u00e9m envolve a previsibilidade de um mercado estruturado a partir de autoriza\u00e7\u00f5es concedidas pelo pr\u00f3prio Estado. \u201cPara as entidades, eventuais mudan\u00e7as devem considerar os efeitos sobre essa cadeia e preservar a seguran\u00e7a jur\u00eddica necess\u00e1ria para que empresas, clubes e demais parceiros possam planejar investimentos e cumprir compromissos assumidos\u201d, afirmou Lima.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-o-manifesto\">O manifesto<\/h2>\n\n\n\n<p>Assinado por ANJL e IBJR ao lado das operadoras licenciadas do Brasil, o <a href=\"https:\/\/www.instagram.com\/p\/DduGE_Zmvvs\/?utm_source=ig_web_copy_link&amp;stkn=MzRlODBiNWFlZA==\" target=\"_blank\" rel=\"noreferrer noopener\">manifesto defende que a proibi\u00e7\u00e3o n\u00e3o acaba com as apostas no pa\u00eds<\/a>, mas acaba com a prote\u00e7\u00e3o ao apostador.<\/p>\n\n\n\n<p>Segundo o Minist\u00e9rio da Fazenda, 31 milh\u00f5es de pessoas estavam ativas nas plataformas legalizadas e a grande maioria apostava de forma recreativa e respons\u00e1vel. Desde a edi\u00e7\u00e3o da MP, em 25 de setembro, o mercado ilegal tomou conta do Brasil. O manifesto, portanto, refor\u00e7a o alerta de que as apostas devem ser legalizadas, pelo bem n\u00e3o s\u00f3 de quem aposta, mas de toda a sociedade brasileira.<\/p>\n\n\n\n<p>O documento alerta para o avan\u00e7o do mercado clandestino, explorado pelo crime organizado para aplicar golpes contra os mais vulner\u00e1veis. Segundo dados da Legitbet, plataforma oficial de monitoramento da ANJL, entre 22 e 28 de setembro 6.401 novos sites ilegais foram confirmados. Al\u00e9m disso, 811 links para essas plataformas foram identificados nos canais monitorados.<\/p>\n\n\n\n<p>Antes da proibi\u00e7\u00e3o, o mercado ilegal j\u00e1 respondia por 41% do volume apostado no pa\u00eds. Agora, as entidades projetam que esse n\u00famero chegue a 100%. A consultoria LCA estima que at\u00e9 R$ 73 bilh\u00f5es em arrecada\u00e7\u00e3o estariam em risco entre 2027 e 2030, caso toda a demanda migre para operadores ilegais.<\/p>\n\n\n\n<p>A ANJL e IBJR refor\u00e7am sua preocupa\u00e7\u00e3o com o endividamento das fam\u00edlias e com o jogo problem\u00e1tico. Para as entidades, quem tem as melhores condi\u00e7\u00f5es de enfrentar o problema \u00e9 um mercado altamente regulado.<\/p>\n\n\n\n<p>Por isso, se colocam \u00e0 disposi\u00e7\u00e3o para discutir limites de dep\u00f3sito e de tempo, regras mais r\u00edgidas de publicidade, cuidado com a sa\u00fade mental e mais rigor no combate aos sites ilegais, medidas que n\u00e3o podem ser exigidas de quem opera na clandestinidade. Para elas, proibir n\u00e3o protege o apostador: apenas o empurra para ambientes sem fiscaliza\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"Publicidade em campo manda mensagem de que \u201cA proibi\u00e7\u00e3o n\u00e3o acaba com as apostas\u201d e \u201cProibir n\u00e3o \u00e9 proteger\u201d","protected":false},"author":3731,"featured_media":399463,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,11419,57,56,53,11359,11365,11362,43,47,13708,11368,11378,66],"tags":[14390,9443,11842,9416,14387,14392,14304,12011,14393],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-399460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-conformidade","category-integridade-dos-esportes","category-jogo-responsavel","category-jogo-sustentavel","category-jogos","category-juridico","category-juridico-conformidade","category-marketing-afiliados","category-patrocinio","category-publicidade","category-regulamentacao","category-regulamentacao-de-jogos","category-sportsbook","tag-a-proibicao-nao-acaba-com-as-apostas","tag-anjl","tag-bets","tag-ibjr","tag-manifesto-contra-proibicao-das-bets","tag-placas-de-publicidade-em-estadios","tag-proibir-nao-e-proteger","tag-publicidade-das-bets","tag-publicidade-das-bets-em-estadios","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bets se manifestam em placas de publicidade no Brasileir\u00e3o contra MP que pro\u00edbe mercado de apostas<\/title>\n<meta name=\"description\" content=\"As bets legalizadas foram aos est\u00e1dios do Brasileir\u00e3o em uma manifesta\u00e7\u00e3o conjunta para transmitir mensagens sobre as consequ\u00eancias da proibi\u00e7\u00e3o das apostas no pa\u00eds. Nas partidas desta sexta (2) e s\u00e1bado (3), empresas associadas \u00e0 Associa\u00e7\u00e3o Nacional de Jogos e Loterias (ANJL) e ao Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR) cederam espa\u00e7o nas placas ao redor do campo para exibir as frases.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/publicidade\/bets-se-manifestam-em-placas-de-publicidade-no-brasileirao-contra-mp-que-proibe-mercado-de-apostas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bets se manifestam em placas de publicidade no Brasileir\u00e3o contra MP que pro\u00edbe mercado de apostas\" \/>\n<meta property=\"og:description\" content=\"As bets legalizadas foram aos est\u00e1dios do Brasileir\u00e3o em uma manifesta\u00e7\u00e3o conjunta para transmitir mensagens sobre as consequ\u00eancias da proibi\u00e7\u00e3o das apostas no pa\u00eds. Nas partidas desta sexta (2) e s\u00e1bado (3), empresas associadas \u00e0 Associa\u00e7\u00e3o Nacional de Jogos e Loterias (ANJL) e ao Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR) cederam espa\u00e7o nas placas ao redor do campo para exibir as frases.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/publicidade\/bets-se-manifestam-em-placas-de-publicidade-no-brasileirao-contra-mp-que-proibe-mercado-de-apostas\/\" \/>\n<meta property=\"og:site_name\" content=\"iGB - Brasil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iGamingBusinessMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-03T20:05:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-03T20:05:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/10\/a-proibicao-nao-acaba-com-as-apostas.jpeg\" \/>\n\t<meta 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