{"id":400062,"date":"2026-10-30T12:09:57","date_gmt":"2026-10-30T12:09:57","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=400062"},"modified":"2026-10-30T12:09:58","modified_gmt":"2026-10-30T12:09:58","slug":"ibjr-contesta-associacao-de-supermercados-que-relaciona-crescimento-do-consumo-com-proibicao-das-bets","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/apostas-esportivas\/ibjr-contesta-associacao-de-supermercados-que-relaciona-crescimento-do-consumo-com-proibicao-das-bets\/","title":{"rendered":"IBJR contesta associa\u00e7\u00e3o de supermercados que relaciona crescimento do consumo com proibi\u00e7\u00e3o das bets"},"content":{"rendered":"\n

O Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR) questiona a associa\u00e7\u00e3o entre a proibi\u00e7\u00e3o das bets e o aumento das compras de alimentos apresentada pela Associa\u00e7\u00e3o Brasileira de Supermercados (ABRAS). Segundo o instituto, o varejo alimentar j\u00e1 registrava crescimento antes da medida, e fatores como emprego, renda e pre\u00e7os precisam ser considerados para avaliar seus efeitos. O IBJR tamb\u00e9m afirma que a queda nas transa\u00e7\u00f5es via Pix n\u00e3o comprova que os recursos tenham sido direcionados aos supermercados nem permite identificar a continuidade das apostas em plataformas clandestinas.<\/p>\n\n\n\n

Na nota, o IBJR pede esclarecimentos sobre os m\u00e9todos usados nas estimativas de R$ 143 bilh\u00f5es em vendas que o com\u00e9rcio teria deixado de realizar e de R$ 62,5 bilh\u00f5es em recursos das fam\u00edlias destinados \u00e0s bets. O instituto sustenta que esses valores n\u00e3o equivalem ao gasto efetivo no mercado regulado. O IBJR cita dados atribu\u00eddos ao Minist\u00e9rio da Fazenda de cerca de R$ 37 bilh\u00f5es em receita bruta de jogos (GGR) em 2025. A entidade defende que as an\u00e1lises distingam operadores autorizados de plataformas clandestinas e explicitem os per\u00edodos e mercados considerados.<\/p>\n\n\n\n

\n

Nota do IBJR sobre os dados divulgados pela ABRAS<\/h2>\n<\/blockquote>\n\n\n\n

O Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR) v\u00ea com preocupa\u00e7\u00e3o os dados divulgados pela ABRAS, que n\u00e3o comprovam que a proibi\u00e7\u00e3o das apostas tenha provocado o aumento das compras de alimentos. Para estabelecer essa rela\u00e7\u00e3o, \u00e9 preciso avaliar quanto o consumo teria crescido de qualquer forma, considerando renda, emprego, pre\u00e7os e recursos das fam\u00edlias.<\/p>\n\n\n\n

Os pr\u00f3prios levantamentos da entidade mostram que o varejo alimentar j\u00e1 crescia de forma expressiva antes da proibi\u00e7\u00e3o. No monitoramento semanal ABRAS\/NIQ, as vendas nominais avan\u00e7aram 7,9% entre 14 e 20 de setembro, antes da Medida Provis\u00f3ria, e 7,4% entre 5 e 11 de outubro, na compara\u00e7\u00e3o com as mesmas semanas de 2025. Esse hist\u00f3rico precisa ser considerado antes de atribuir o desempenho de outubro \u00e0 proibi\u00e7\u00e3o. Na an\u00e1lise sobre agosto, a pr\u00f3pria ABRAS relacionou o aumento do consumo \u00e0 melhora do emprego e da renda e \u00e0 redu\u00e7\u00e3o dos pre\u00e7os dos alimentos, com alta real de 2,71% nos lares no ano. Esses fatores s\u00e3o anteriores \u00e0 proibi\u00e7\u00e3o e precisam ser separados dos atribu\u00eddos \u00e0 medida.<\/p>\n\n\n\n

A queda nas transa\u00e7\u00f5es via Pix tamb\u00e9m n\u00e3o permite concluir que os recursos foram para os supermercados. O n\u00famero de transfer\u00eancias n\u00e3o revela quanto as fam\u00edlias deixaram de gastar com apostas, para onde foi o dinheiro nem em que medida as apostas seguiram em plataformas clandestinas.<\/p>\n\n\n\n

Pelo mesmo motivo, \u00e9 necess\u00e1rio esclarecer a base t\u00e9cnica de n\u00fameros que circulam no debate, como os R$ 143 bilh\u00f5es que as bets teriam retirado do com\u00e9rcio e os R$ 62,5 bilh\u00f5es da renda das fam\u00edlias. Segundo o Minist\u00e9rio da Fazenda, o mercado regulado registrou cerca de R$ 37 bilh\u00f5es em GGR em 2025. No mesmo ano, o consumo das fam\u00edlias foi de cerca de R$ 8,1 trilh\u00f5es, segundo o IBGE. O GGR equivale, assim, a cerca de 0,46% desse consumo.<\/p>\n\n\n\n

J\u00e1 os R$ 62,5 bilh\u00f5es decorrem de uma estimativa baseada em transfer\u00eancias via Pix, sem distin\u00e7\u00e3o entre operadores autorizados e plataformas clandestinas, e os R$ 143 bilh\u00f5es, de uma estimativa de vendas que o com\u00e9rcio teria deixado de realizar. Nenhum dos dois equivale ao gasto efetivo dos apostadores no mercado regulado. Antes de us\u00e1-los em conclus\u00f5es sobre o setor, \u00e9 preciso esclarecer m\u00e9todos, per\u00edodos e mercados considerados.<\/p>\n","protected":false},"excerpt":{"rendered":"O Instituto Brasileiro de Jogo Respons\u00e1vel refuta a associa\u00e7\u00e3o feita pela ABRAS entre a proibi\u00e7\u00e3o das apostas e o aumento das compras de alimentos. O instituto argumenta que os dados apresentados n\u00e3o comprovam essa rela\u00e7\u00e3o e que fatores como renda, emprego e pre\u00e7os precisam ser considerados.","protected":false},"author":3731,"featured_media":397160,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,14426,11359,66],"tags":[11588,14597,9712,9416,14274,10170,14603,11935],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-400062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-igaming","category-jogos","category-sportsbook","tag-abras","tag-cesta-basica","tag-ggr","tag-ibjr","tag-mp-das-bets","tag-pix","tag-precos-dos-alimentos","tag-proibicao-das-bets","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"\nIBJR contesta associa\u00e7\u00e3o de supermercados que relaciona crescimento do consumo com proibi\u00e7\u00e3o das bets<\/title>\n<meta name=\"description\" content=\"O Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR) refuta a associa\u00e7\u00e3o feita pela ABRAS entre a proibi\u00e7\u00e3o das bets e o aumento das compras de alimentos em supermercados. O instituto argumenta que os dados apresentados n\u00e3o comprovam essa rela\u00e7\u00e3o e que fatores como renda, emprego e pre\u00e7os precisam ser considerados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbusiness.com\/br\/apostas-esportivas\/ibjr-contesta-associacao-de-supermercados-que-relaciona-crescimento-do-consumo-com-proibicao-das-bets\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IBJR contesta associa\u00e7\u00e3o de supermercados que relaciona crescimento do consumo com proibi\u00e7\u00e3o das bets\" \/>\n<meta property=\"og:description\" content=\"O Instituto Brasileiro de Jogo Respons\u00e1vel (IBJR) refuta a associa\u00e7\u00e3o feita pela ABRAS entre a proibi\u00e7\u00e3o das bets e o aumento das compras de alimentos em supermercados. O instituto argumenta que os dados apresentados n\u00e3o comprovam essa rela\u00e7\u00e3o e que fatores como renda, emprego e pre\u00e7os precisam ser considerados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingbusiness.com\/br\/apostas-esportivas\/ibjr-contesta-associacao-de-supermercados-que-relaciona-crescimento-do-consumo-com-proibicao-das-bets\/\" \/>\n<meta property=\"og:site_name\" content=\"iGB - Brasil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iGamingBusinessMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-30T12:09:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-30T12:09:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/06\/logo-ibjr-horizontal-1jpg-1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1224\" \/>\n\t<meta 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