{"id":400286,"date":"2026-11-10T11:50:55","date_gmt":"2026-11-10T11:50:55","guid":{"rendered":"https:\/\/igamingbusiness.com\/br\/?p=400286"},"modified":"2026-11-10T11:50:56","modified_gmt":"2026-11-10T11:50:56","slug":"anjl-identifica-mais-de-800-influenciadores-divulgando-bets-ilegais-no-instagram","status":"publish","type":"post","link":"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/anjl-identifica-mais-de-800-influenciadores-divulgando-bets-ilegais-no-instagram\/","title":{"rendered":"ANJL identifica mais de 800 influenciadores divulgando bets ilegais no Instagram"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mais de 800 perfis de influenciadores t\u00eam usado o Instagram para divulgar links para bets ilegais. \u00c9 o que revela um levantamento da plataforma LegitBet, utilizada pela Associa\u00e7\u00e3o Nacional de Jogos e Loterias (ANJL) no monitoramento do mercado ilegal. Os 802 perfis foram identificados em uma base de 48.318 perfis acompanhados pelo sistema, com dados consolidados em 2 de novembro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O monitoramento funciona por meio de rodadas feitas periodicamente, desde pouco antes do in\u00edcio do mercado regulado. Os 802 perfis do levantamento consolidado representam os j\u00e1 identificados pelo monitoramento, e n\u00e3o o total existente no Instagram. A dimens\u00e3o real pode ser muito maior, considerando que uma \u00fanica rodada de pouco mais de uma hora revelou centenas de perfis divulgadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A velocidade das descobertas chama a aten\u00e7\u00e3o: em uma \u00fanica rodada de monitoramento, por exemplo, realizada em 27 de outubro, o sistema checou 908 perfis em apenas 1h25, dos quais foram identificados 626 divulgando links para sites suspeitos de apostas. Na mesma rodada, foram encontrados 500 novos endere\u00e7os, dos quais 396 apresentavam padr\u00e3o de links de afiliados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um dado relevante que mostra a dimens\u00e3o do problema \u00e9 que 73% dos perfis t\u00eam entre 10 mil e 100 mil seguidores. Outros percentuais levantados pela ANJL de bets ilegais no Instagram se distribuem em:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>De 100 mil a 1 milh\u00e3o de seguidores: <strong>23,6%<\/strong><\/li>\n\n\n\n<li>Menos de 10 mil: <strong>2,9%<\/strong><\/li>\n\n\n\n<li>Mais de 1 milh\u00e3o: <strong>0,5%<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-publicacoes-recorrentes\" class=\"wp-block-heading\">Publica\u00e7\u00f5es recorrentes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outro fator preocupante revelado pelo monitoramento \u00e9 o de que quase 74% dos 802 perfis fizeram publica\u00e7\u00f5es recorrentes, ou seja, uma nova propaganda de links suspeitos de apostas ilegais pelo menos uma vez a cada 3 dias.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os influenciadores identificados pela Legitbet publicaram links que direcionavam para 844 sites diferentes. O link mais divulgado esteve presente nas redes de 86 perfis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para o presidente da ANJL, os dados s\u00e3o alarmantes por v\u00e1rios motivos. Primeiro que, considerando que 74% dos 802 perfis possuem entre 10 mil e 100 mil seguidores, o potencial de alcance das publica\u00e7\u00f5es varia de 5,9 milh\u00f5es a 59,4 milh\u00f5es de pessoas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cEstamos falando de apenas uma das v\u00e1rias redes dispon\u00edveis na internet. E \u00e9 importante destacar o seguinte: o Instagram permite a abertura de contas de adolescentes a partir dos 13 anos. Todo esse p\u00fablico tamb\u00e9m est\u00e1 exposto a esses influenciadores e aos sites ilegais, que n\u00e3o pro\u00edbem o acesso de menores de idade\u201d, afirma Lemos Jorge.<\/p>\n\n\n\n<h2 id=\"h-combate-enfraquecido-pela-mp\" class=\"wp-block-heading\">Combate enfraquecido pela MP<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes da Medida Provis\u00f3ria 1.394, que proibiu o mercado legalizado de bets, a ANJL j\u00e1 vinha trabalhando na den\u00fancia desse cen\u00e1rio \u00e0s big techs e na cobran\u00e7a de respostas efetivas para derrubar esses perfis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No in\u00edcio de setembro, a associa\u00e7\u00e3o notificou extrajudicialmente a Meta, o Google, o TikTok e o X para que as empresas apresentassem um plano permanente de combate a essas propagandas. A ANJL solicitou a ado\u00e7\u00e3o de um plano abrangente para identificar, remover, desindexar e bloquear perfis, aplicativos e conte\u00fados de influenciadores que promovem operadores ilegais de apostas esportivas no Brasil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o houve respostas \u00e0s notifica\u00e7\u00f5es. Agora, com a proibi\u00e7\u00e3o do mercado legalizado, o combate a essas divulga\u00e7\u00f5es nas redes sociais ficou enfraquecido.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA ANJL, assim como outras entidades, seguem representando o setor de apostas de quota fixa. Mas a decis\u00e3o repentina e unilateral do Governo Federal de extinguir o mercado tornou mais dif\u00edcil o caminho do di\u00e1logo entre as bets legalizadas e as big techs porque o que se formou no Brasil foi uma grande confus\u00e3o e inseguran\u00e7a jur\u00eddica, em que apenas essas empresas ilegais est\u00e3o ganhando\u201d, resumiu Lemos Jorge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a ANJL, a prote\u00e7\u00e3o dos apostadores depende de fiscaliza\u00e7\u00e3o cont\u00ednua sobre os perfis que divulgam, os sites que recebem os usu\u00e1rios e os meios de pagamento que sustentam essas opera\u00e7\u00f5es. A melhor forma de fortalecer o combate a essas empresas ilegais, para reduzir a migra\u00e7\u00e3o ou ades\u00e3o de novos apostadores, \u00e9 restabelecendo o mercado regulado.<\/p>\n","protected":false},"excerpt":{"rendered":"Plataforma Legitbet, da Associa\u00e7\u00e3o Nacional de Jogos e Loterias, mostra que 73% dos perfis t\u00eam entre 10 mil e 100 mil seguidores.","protected":false},"author":3731,"featured_media":399034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","editor_notices":[],"footnotes":""},"categories":[58,62,11369,14426,11359,11365,11362,43,2502,66],"tags":[9443,12353,13875,12691,14640,14321,14274,11782,11935],"company_relation":[],"content_series":[],"content_type":[102],"region":[215,210],"theme":[],"class_list":["post-400286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apostas-esportivas","category-apostas-esportivas-online","category-cassino-online","category-igaming","category-jogos","category-juridico","category-juridico-conformidade","category-marketing-afiliados","category-marketing-em-redes-sociais","category-sportsbook","tag-anjl","tag-bets-ilegais","tag-influenciadores-de-bets","tag-instagram","tag-legitbet","tag-mp-1-394","tag-mp-das-bets","tag-plinio-lemos-jorge-2","tag-proibicao-das-bets","content_type-noticias","region-brasil","region-latam","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.6 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ANJL identifica mais de 800 influenciadores divulgando bets ilegais no Instagram<\/title>\n<meta name=\"description\" content=\"Mais de 800 perfis de influenciadores t\u00eam usado o Instagram para divulgar links para bets ilegais. \u00c9 o que revela um levantamento da plataforma LegitBet, utilizada pela ANJL no monitoramento do mercado ilegal. Os 802 perfis foram identificados em uma base de 48.318 perfis acompanhados pelo sistema, com dados consolidados em 2 de novembro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/anjl-identifica-mais-de-800-influenciadores-divulgando-bets-ilegais-no-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANJL identifica mais de 800 influenciadores divulgando bets ilegais no Instagram\" \/>\n<meta property=\"og:description\" content=\"Mais de 800 perfis de influenciadores t\u00eam usado o Instagram para divulgar links para bets ilegais. \u00c9 o que revela um levantamento da plataforma LegitBet, utilizada pela ANJL no monitoramento do mercado ilegal. Os 802 perfis foram identificados em uma base de 48.318 perfis acompanhados pelo sistema, com dados consolidados em 2 de novembro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/igamingbusiness.com\/br\/marketing-afiliados\/anjl-identifica-mais-de-800-influenciadores-divulgando-bets-ilegais-no-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"iGB - Brasil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iGamingBusinessMagazine\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-10T11:50:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-10T11:50:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/igamingbusiness.com\/br\/wp-content\/uploads\/sites\/4\/2026\/09\/anjl-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" 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