1X2 Network has become the first game developer to sign up to First Look Games, the new platform that provides a direct link between game developers and online casino affiliates.
First Look Games launched at last week’s iGB Live! and 1X2 Network and its 1x2gaming and Iron Dog Studio subsidiaries have become the first to put pen to paper in a deal to use the platform in order to share information about its games with publishers.
1X2 Network has already begun loading information for its entire slots portfolio to the First Look Games platform and Game Library, including game information sheets and marketing assets such as images and videos that affiliates can then download and use.
The developer will also be taking advantage of First Look Games Premium for its big Halloween release, The Curious Cabinet.
The premium service allows slots studios to upload game information and assets two weeks prior to launch which can then be accessed by a select number of qualifying affiliates.
This allows these affiliates to create content for their websites and have search engines index reviews before publicising the page immediately when the game officially lands in operator portfolios.
1X2 Network will also gain access to First Look Games’ Compliance Scanning Service, powered by Rightlander.
This allows them to monitor the activity of affiliates to ensure reviewed content is compliant. It also notifies them of sites advertising their content that they are unaware of.
Tom Galanis, founder of First Look Games, said: “We are delighted to have signed our first game studio partner just days after launching at iGB Live!.
“Iron Dog Studio is one of the hottest suppliers in the market right now, and we are thrilled to be working with both 1X2 Networks studios to share accurate and compliant information about their games with online casino affiliates.”
Kevin Reid, chief operating officer of 1X2 Network, said: “First Look Games is what developers like us have been crying out for, as gaining direct access to online casino affiliates the way you can via the First Look Games platform offers tremendous upsides for us.
“It means we can easily share game information with publishers that serve as the first point of contact for our content with an end user, while also ensuring the content the affiliate partners create for our games is 100% compliant.”