The partnership will see 1xBet sponsor CAF’s main events across Africa through the Clubs tournaments (Total CAF Champions League, Total CAF Confederation Cup, Total CAF Super Cup) and CAF’s flagship tournament the Total Africa Cup of Nations.
1xBet bookmaker company will activate its sponsorship on CAF’s official digital platforms as well as official stadiums of the competitions.
The 1xBet brand will be integrated on the CAF website, social media, LED panels, 3D carpets, and can also be seen in the interview areas and on the reserve benches.
“CAF is engaged in the support and development of international football on the African continent and we are very excited and proud that our cooperation with CAF has started. Supporting key sporting events is a key strategy for us to engage football fans across the African continent and people from all over the world,“ the 1xBet press office commented.
“1xBet, a fast-growing company, has changed the image of online betting, just as CAF has also started this change in African football. Thus, for the Confederation, a partnership with one of the key players in online sports betting is obvious,” said CAF president Ahmad Ahmad. “This simple and user-friendly platform will help raise the profile of African teams and especially clubs outside the continent,” he added.
1xBet is an international bookmaker company with more than 10 years of experience. The company has a large number of markets in pre-match and live and accepts more than 250 payment solutions worldwide with customer support in over 30 languages.
The company provides 24 hour Casino, slots, live casino from main providers and also develops in-house white label solutions and products for betting operators in addition to an affiliate programme.
The Confédération Africaine de Football is the governing body of African Football and was founded in 1957. The founding members are Egypt, Sudan, Ethiopia and South Africa. The 54 members associations are organized in six zones across the continent. The head office is located in Cairo, Egypt. CAF's main objective is to develop the most popular sport in Africa: football. Women's football, youth football, beach soccer and futsal are just as much a concern for CAF as for Interclubs – Total CAF Champions League and Confederation Cup – and Total AFCON. The Total Africa Cup of Nations, CAF's flagship event, will inaugurate in 2019 its new formula with 24 selected teams. CAF is also committed to the development of Africa and has chosen as the theme of social responsibility for 2018 and 2019: education.