Alea Ltd takes FAST TRACK CRM for a spin

| By iGB Editorial Team

Alea Ltd has chosen FT CRM to enhance player engagement on SlotsMillion.

Alea Ltd are committed to providing the widest range of slots to their players and have some of the biggest local progressive jackpots available on their online casino SlotsMillion.

Their ultimate goal is for players to have the best possible experience, no matter what device they log in with.

Partnering with FAST TRACK will allow the team, who are already using advanced data modeling in their segmentation, to create real-time engagements with their players in compliance with the applicable regulatory framework.

Pau Puigpelat Barrado, CEO of Alea Ltd, said: “We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”

FT CRM has the flexibility to allow SlotsMillion to create advanced segmentation as well as the power to automate a wide range of communications and rewards.

Simon, co-founder and CEO of FAST TRACK said: “In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”


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