Betsoft Gaming, a leading provider of high-quality igaming content has partnered with Romania-based Platinum Casino.
The agreement will see the integration of a wide selection of Betsoft’s top-performing titles on the online casino in order to create differentiation for the casino in a crowded market.
Having identified specific features that create and retain customer engagement in its home market, Platinum Casino is confident that Betsoft’s portfolio, as well as its brand capital, will hugely appeal to the target audience – both existing and new.
Betsoft is licensed by the Romanian National Gambling Office and is focused on its strategy of working closely with key players in highly regulated markets. Platinum Casino, meanwhile, is an established operator with over ten years’ experience in its home country. Its online division has been licenced since 2018.
Betsoft’s sales executive, Francesca Raniolo said: “Partnering with Platinum Casino is another exciting move for us. Our portfolio is broad enough to ensure that operators in specific regions can prioritise particular themes or features which appeal to their market and ensure player loyalty. We are looking forward to a growing partnership with Platinum Casino.”
Daniela Asaftei, head of marketing, Platinum Casino, said: ‘Differentiation within the Romanian market is the key to future success. We see Betsoft as our partner in enabling growth through taking our gaming standards to a new level. We know we can make this a lasting relationship.’