Brand – the new ‘B’ in B2B By Fashion TV Gaming Group

| By iGB Editorial Team

FashionTV Gaming Group is set to continue its industry shakeup at ICE London 2020, as it unveils its new  ‘brand to business’ model for the very first time.

Through its unique joint venture with the global mega-brand, the Group enables select partners to create and launch their own FashionTV-branded games, websites and operations – all backed by the power of the FashionTV brand and a suite of support services.

This  ‘brand to business’ model is a first for the industry, and offers unique opportunities to partners looking for a new growth engine, in existing or emerging markets. The ability to leverage the global presence of the FashionTV brand, through VIP events and parties, drives unprecedented local publicity. While access to over 20 years of proven content, and a TV network that reaches more than two billion worldwide, enables gaming enterprises to bring the full force of the FashionTV experience to their customers around the world.

Shai Kaplun, COO at FashionTV Gaming Group, said: “We wanted to harness the synergies between the luxurious, trend-driven world of FashionTV and the fast-moving world of online gaming. Our ‘brand to business’ model is all about taking the power of the renowned FashionTV brand, and making it your own.

“With exclusive access to two decades of unique content, our partners can transform proven concepts into new ideas, that both leverage the FashionTV brand, and make their own mark in an overcrowded market. The opportunity to promote their offering across the global FashionTV network – at no additional cost – is a key differentiator, and greatly reduces the investment needed in launching new verticals.”

FashionTV Gaming Group is the exclusive licensor of the FashionTV brand for the iGaming industry, and will be showcasing the power of its new ‘brand to business’ model throughout ICE 2020. From the daily FashionTV Showtime happy hour, serving branded drinks, to the FashionTV models and star performers, this is an opportunity for industry leaders to discover how the Group’s revolutionary approach to B2B can transform their business.

Visit FashionTV Gaming Group: or visit booth N9-255 to find out more.

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