Camelot Global (“Camelot”) has today announced that it has commenced work on a consultancy contract in Arkansas. Camelot, working with the Arkansas Scholarship Lottery (ASL) will devise, develop and implement a five year business plan to help the ASL improve sales and net revenue to benefit scholarship recipients. The contract also allows for two additional one-year extensions.
Since 2009, the Arkansas Scholarship Lottery has been working with over 1,900 retailers and has awarded over 200,000 college students with lottery-financed scholarships. However, in an ever-increasing challenging environment, ASL has identified the need to bring in an experienced consultant to provide an external and fresh perspective on lottery operations.
Camelot is uniquely positioned to support the Arkansas Scholarship Lottery as it is able to use, not only its experience as a successful lottery operator, but also its industry knowledge to provide a certain and proven plan for growth.
Bishop Woosley, Lottery Director said; “Bringing in an external expert can provide a fresh perspective on how things can be improved. Camelot Global is well respected and has helped other lotteries to draft and implement a successful business plan. We look forward to working with them. ”
Richard Bateson, Senior Vice President of Sales and Marketing of Camelot Global, said; “We are thrilled to have been awarded this contract and look forward to working with Bishop Woosley and his team. We applaud the Lottery for recognising there are improvements that can be made to ensure more Arkansans can receive a scholarship and attend college. Our approach will be similar to that of a consumer goods company in putting the player at the heart of the strategy. Growing net revenue requires changes in player participation levels, changes in marketing proposition and changes in retail strategy. Our team of experts come from both marketing and retail backgrounds and have had both operational responsibilities in market as well as advisory experience from over twenty states/countries around the world. We look forward to starting work in Arkansas.”